11/12/2025
When we talk about style, most people jump straight to fashion.
But the two couldn’t be more different… and that’s exactly why so many women feel stuck or frustrated with their wardrobe.
Fashion is trend-led.
It’s created two years in advance, goes from catwalk to high street, and changes every single season.
Last year we saw English heritage and bohemian influences everywhere.
This spring we’ll see cosy pastels taking over.
And then? A new trend, a new season, a new cycle.
Fashion is temporary.
Style, on the other hand, is timeless.
It’s yours.
It doesn’t expire.
When you build your wardrobe around your style identity, you stop chasing trends and start creating outfits that feel like you every single day.
You might add new pieces occasionally, but you don’t need to constantly shop to “fix” your wardrobe.
Your wardrobe simply works.
Here’s the truth most women don’t realise:
Fashion creates frustration.
Style identity creates confidence.
Your style identity is your signature.
It’s the core of who you are, expressed through what you wear.
It’s different from your personal style, which can shift from day to day depending on mood or occasion.
But your signature style—the essence of you—stays steady.
And once you understand that, everything about getting dressed becomes easier.
