Attention Seeker

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Attention Seeker

Social media strategist with >15 years of marketing experience to help brands captivate attention.

I help marketing agencies and in-house marketing teams to pitch to and develop relationships with their clients by developing and implementing social media and content strategies that help achieve business goals. Before I became a social media consultant, I spent 15 years working in agencies heading up PR, digital and social across consumer and B2B global brands, enabling me to have a wide underst

anding of the market. Like the world of social media, I’m ever evolving, and I help the brands I work with to do the same by keeping them on top of trends and consumer behaviours. I work as an extension of my client's team and offer no-nonsense, jargon-free, honest advice that connects brands with their target audiences through bespoke, strategic and creative solutions that grab and hold attention. I also run a monthly club for small business owners to help them use social media effectively. Attention Seeking Services:
🦚Social Media Audit
🦚Social Media Strategy
🦚Content Strategy
🦚Campaign Planning

31/07/2025

Availability update 👋 Due to (a couple of) unforeseen changes, I now have availability for social and digital marketing consultancy work.

The past few months have been fantastic, mostly working with founders and small teams across various consumer and B2B industries.

Recent highlights include:

👉 Leading marketing for a fintech startup as Part-Time Marketing Manager, repositioning the brand, leveraging a national sports partnership, delivering full-funnel content across SEO, email, and social, and overseeing a full website rebuild.

👉 Driving visibility and lead generation for a brand agency, increasing reach, content performance and email engagement while supporting new business development.

👉 Delivering content and community growth for a local car garage. Instagram views up 112% in June and another 75% in July, tied to strategic messaging and local marketing.

👉 Helping a shopping centre build digital presence and local loyalty, doubling Instagram followers and increasing retailer engagement by 92% through local-first content and community-building.

👉 Launching a digital video tour startup across Herts, Beds, Bucks and London, positioning the brand, establishing tone of voice, and delivering organic social content that supported a paid social campaign to convert leads.

👉 Creating a full communications strategy for a Higher Education provider, refining messaging, supporting SEO, and increasing engagement across Instagram, LinkedIn, and web.

And of course, there’s the pure passion project: The Marketing Meetup Hertfordshire, where I’ve been co-hosting events and building a local marketing community I’m incredibly proud of.

I work best with founders, small teams, and agencies. Whether you need a short-term partner or just someone who can get 💩 done.

And since it’s (almost!) August and many people are away, I’ve launched a new flexible service…

Business Concierge, for ad hoc marketing support, without the commitment, from one hour to six hours.

🔗 Book for a Business Concierge option via the link in my bio

📩 DM me or drop an email about freelance and consultancy support

16/07/2025

Social media and SEO have been working closer together for a while, but this is it.

They’re merging more quickly.

Since the 10th of July, Instagram content from professional accounts now shows up in Google and Bing searches.

This is a clear shift that demands integrated thinking.

I’m seeing the lines between SEO and social blur more every day.

If you’re not already, it’s time to align your social and SEO strategy.

Be great to hear how you’re finding this update – has it impacted your digital strategy? Are you seeing results already?

07/07/2025

“Community”... A potentially overused word in the marketing world. So what does it (or should it) really mean, and why should it matter to every single brand, no matter the size or industry?

I’m proud to say we unpacked a lot of this at last week’s Hertfordshire event.

Not only was this my first TMM event as host alongside the brilliant Anna Peck from but I was also on the panel with Emily Waddell from and Jim Lewis from

We’ve all built community in some shape or form, so it was interesting to bring different experiences to the table. But we all ultimately shared the same perspective: that wherever you’re building a community, you must be human.

👉Listen. Understand. Build rapport. Give something back, often without the expectation of receiving anything in return.

That is building community in its simplest format, whether for charity, business, or an internal organisation.

In the case of social media, be SOCIAL. The clue is in the name, brands!

And we finished off by acknowledging that we are all part of a great community - the TMM one here in Hertfordshire 🙌

What an amazing group of people, and I want to say a big thank you to everyone who came and to those who made it possible. We saw a lot of new faces, as well as regulars. The feedback was tremendous.

Here’s to the next one 👀

🦚 Couldn’t resist sharing the first outing for my Attention Seeker shoes 😂

26/06/2025

One week today, there will be a bunch of amazing marketers walking through this door for Hertfordshireshire ☀️

The best part of any TMM event is being in a place with likeminded people, not in sales mode, ready to learn, share, and mingle.

We had a panel format for the last event and it worked great, so we’re doing it again!

This time the topic is Marketing & Community: What Really Matters Now 👀

Community is perhaps an overused term in marketing at the moment, so what does it actually mean? How can brands build one, online and offline? And how to sustain it?

We’ll hear from three brilliant humans who bring different perspectives to this conversation from different marketing worlds – agency, consultancy, corporate, and charity.

👋 I’m really excited to be part of the panel this time alongside the fantastic Emily Waddell (Head of Marketing at ) and Jim Lewis (Fundraising & Partnerships Manager at ).

We had a meeting with today too, an amazing venue that will make sure we’re full of delicious food and drinks for the night.

We couldn’t do it without our sponsors so a huge thank you to the Toggers!

There’s less than 10 tickets left so GO GO GO to the link in bio if you want to be there 🏃‍♂️

🗓️ Thursday 3rd July, 6-8pm
📍 Rose & Crown, Sandridge (AL4)

30/05/2025

Super excited to share that I’m officially a host of Hertfordshire 🤩

TMM has been one of my favourite events to attend regularly for years, so I’m genuinely buzzing to be part of the team of organisers - with the added bonus of co-hosting with the brilliant Anna from

🗓️ Our next event is on Thursday 3rd July. I’ll be hosting and speaking on the panel 🎤 alongside two other fantastic local marketers… it’s going to be a good one!

If you’re based in or around Hertfordshire, I’d love for you to join us. Get your ticket via the link in my bio 🎟️

I can’t wait to help shape these events going forward.

If you’d like to speak at a future event too, get in touch.

27/09/2024

I definitely feel good this Friday after a career highlight this week 🦚

I had the privilege of speaking 🌟 The Marketing Meetup 🌟 about how social media can be a superpower for marketers, especially as we head into the last quarter of the year, Christmas campaigns, 2025 planning… September is a big month!

🦁 I shared my social media analysis framework to help make social media ROAR to strengthen your brand and marketing.

🔁 The key takeaway: Keep listening, socialising with your community, monitoring and refining to ensure your social media remains effective and that you’re a strong player in the market.

👏 Well done to Jeremy Freeman who spoke to us about making marketing inclusive. He shared great insights on how we can achieve that. Progress is better than perfection, and we can all make better progress with inclusive marketing.

TMM is always a great event to meet fellow marketers, have great conversations, and learn. We have a great, supportive community of marketers here in Hertfordshire 🫶

If anyone would like to hear the talk - it’s only 15 minutes long and I’d be happy to chat through with you, and help your marketing plans be stronger with social media 💪

29/08/2024

Just back from our first holiday in over two years! 😲 I brought my laptop as a safety net, but thanks to good planning and prep before we left, it stayed off (except for one call about the upcoming The Marketing Meetup Hertfordshire event, which was super exciting!).

With September around the corner and our youngest starting reception, I’ll finally have a more “normal” working week.

It’s the perfect time to gear up for Q4, finish 2024 strong, and start planning for 2025.

I have capacity and would love the opportunity to work with you if you need support.

Perhaps you.....

🌎 Need some help with a social media strategy that will capture attention and get results
👯 Want to enhance your team processes for maximum efficiency and impact in managing social media accounts
🚢 Need all hands on deck for your new client wins or an upcoming campaign

With over 15 years of experience in PR, digital, and social media marketing, I offer strategic social media consultancy for Marketing Directors, In-House Marketing Teams, Communications Agencies, and Business Owners.

Do let me know if you’d like to chat about how I might be able to help, or share with your fellow contacts who might need some support as we head into the last few months of the year.

18/06/2024

Had a great time at .collective last week 🏘️ I love it when professionals in the same field come together to support and learn from each other, and the event was full of talented and inspiring people in the construction and property industry.

Thank you .uskuri and for inviting me to speak at the event about using social media to build trust and awareness, which is especially important in an industry where one-time clients are common.

The journey from clients identifying their needs to deciding who will help them achieve their goals is a delicate one. We discussed how to establish a strong foundation to build trust and awareness, making that journey as smooth as possible (I tried to not use too many property puns...) 🧱

For those who attended, I offered a free “Social Media Health Check” as a starting point for improving online presence and attracting more clients. This includes recommendations to help build trust, awareness, and ultimately, happy clients.

If you missed the event but are interested in learning more about what we discussed and receiving a Social Media Health Check, I’d be happy to chat!

08/05/2024

Cyber attacks are becoming a more frequent news headline. An NHS trust today, the Ministry of Defence yesterday, and Tesco and Sainsbury’s before that ⚡️

But it’s not just large companies being hit.

Only a few weeks ago, the government released a report revealing 50% of businesses have experienced some form of cyber security breach or attack in the last 12 months.

You might not think it, but social media is a prime target.

So, is your brand’s social media safe from cyberattacks?

I’ve written a bit about how this and to keep your social media channels safe (link in bio).

But the TL;DR version is:
✔️Make 2-factor authentication mandatory for everyone with access to your social media accounts.
✔️Train your employees on social media security best practices.
✔️Monitor for suspicious activity and be proactive in identifying potential threats.
✔️Use social media management tools to help you track activity and identify security risks before they become problems

And of course, the obvious ones: Strong passwords, change them regularly, and hover over links to see the real URL before clicking.

Keen to know if the recent rise in cyber attacks has prompted any of the above for your business? Or other ways you’re protecting your brand online?

12/04/2024

It came to my attention this week that it’s been three years since I became "Attention Seeker" (thanks Facebook memories!)🦚🎉 Although social media moves quickly, the third anniversary of entering freelance life has made me reflect on how much has changed in that time and about the future of social media marketing. So, I decided to write a blog about it in the middle of the night, as you do.

Please have a read over a cuppa if you have the time: https://attention-seeker.com/social-media-trends/

Spoiler alert, these are the changes in the last three years that I found the most significant:

🖼️ Aesthetically pleasing content 👉 Raw and relatable content
🎥 Short-form video 👉 Long-form video AND text-based posts
🪙 The Rise of Social Commerce
🔎 Social media 👉 SEO
🌍 Continued Dominance of Facebook, the demise of Twitter, the launch of Threads AND LinkedIn got cool(ish)

So, what does the future of social media marketing look like?

Anyone who claims to know, does not know. But I would bet on a few things staying the same.

The social media landscape may evolve rapidly, with new platforms, features, and trends emerging constantly. But one core principle remains constant: social media, at its heart, is a communications platform.

Despite constant doubts and evolving trends, social media offers unparalleled value for brands. It remains the most effective platform for connecting directly with customers and potential customers on a large scale. By prioritising communication, interaction, and audience-centric content, brands can leverage the power of social media to build lasting relationships and achieve long-term success.

Here’s to the next three years!

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