SK Copy Co

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SK Copy Co

Midlands-based freelance copywriting & PR consultancy run by former journalist & PR professional

SK Copy Co is a professional copywriting company that provides businesses of all sizes, agencies and individuals with standout content at highly competitive rates. With 20 years’ experience, spanning journalism, corporate communications, PR and commercial copywriting, SK Copy Co instinctively produces engaging B2B and B2C content that meets your brief and adds value.

11/12/2025

Another real-life glimpse of what it's really like to work with us 🤩

We've been working with this particular client since the start of the year. They call on us for ad hoc content and PR support.

From a content perspective, we produce comms plans and batches of campaign-related case studies, social media posts and blogs, as well as internal comms and annual report copy.

And from a PR perspective, we produce press releases, drawing upon our journalism/press office/PR agency experience to write releases that start with a compelling angle and contain all of the details journalists need.

We don't churn out the tasks either. We add value by highlighting how the case studies, reports, press releases etc, can be strengthened, which:

a) Is something we always do, as standard.
b) Provides our clients with an invaluable objective viewpoint.

08/12/2025

Does your website copy consider the customer journey? 🤔

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When we work on website projects, we don't just make sure the copy reads well and makes sense.

We make sure it guides readers along the customer journey.

This means, they're reading the right type of content at the right time. They aren't being rushed into making a decision, but are being carefully nurtured to make a decision in their own time.

For instance:

• The CTAs are strategically positioned and the wording isn't too pushy
• The on-page copy flows on from the previous pages
• Plus, it's supported by relevant proof points (testimonials and case studies)
• The visuals align with the copy
• Pop-ups appear in the right places and don't ask people for their details too soon

Yes, your copy should read well; it's a given.

However, strategic content that converts does more than just that. It expertly nurtures prospects along the sales funnel, without them even realising it...

Now ask yourself, does your website copy does this? 🤔

03/12/2025

Now this piece of feedback is extra special 💗

Why?

Because it's from a journalist - a trade magazine editor to be precise.

We’ve been working with him for around a year now. We chat to him about story ideas for an ongoing B2C client and pitch regular stories in various different formats to him too.

We have a really good relationship. He trusts us to provide him with quality content that is interesting and relevant to his readership. And we know that he appreciates us sharing our client's news and wider insights with him.

This is how PR-journo relationships should be. Two-way relationships that are of benefit to all involved.

Yes, they can take time to develop. But when they do, they can go from strength-to-strength for many years to come...

10/11/2025

Did you know our Director, Sanina, is a Professional Mentor for Birmingham City University? 🤝

She's had the pleasure of doing it for the last five years.

Here's what she has to say about it:

💬 During this time, I'd like to think I've helped all of my mentees in some form or another, whether that be by giving them that extra confidence boost or providing them with an objective viewpoint on their career plans.

I'm no guru, but I have been running my own business for almost a decade. I also worked for employers for almost two decades before going it alone.

By sharing my real-life experience, I hope I inspire my mentees to follow their career dreams and never give up, even when there are barriers (which I've encountered plenty of over the years!) and to be realistic about what they want to achieve and when. 💬

👉 For more on Sanina's thoughts on mentoring, including why she decided to become a professional mentor, check out the university's Q&A blog with Sanina: https://www.bcu.ac.uk/business/blog/student-graduate-recruitment/mentoring-future-talent

03/11/2025

Our Director, Sanina, set up SK Copy Co almost a decade ago.

She was recently invited by the Editor of PRmoment to share her pearls of wisdom to help people who may be considering following in her footsteps and spreading their freelance wings.

Sanina, who has been working in the field of PR and marcomms for more than 20 years, reveals her No. 1 tip for freelance success, which focuses on the all-important tactic of lead generation and nurturing your pipeline:

💬
Have a strategy for proactively generating clients. You can’t expect them to just magically land on your lap once you’ve updated your LinkedIn status to freelance.

For instance, are there any old contacts or colleagues you can reach out to? If you have agency experience, are there any regional marketing agencies that offer PR as a service, or dedicated PR agencies you can contact? If you want to provide companies with direct PR support, who are they, who’s the best person for you to speak to and what relevant industry experience do you have?

Potential clients aren’t going to know about you, your PR services and how you can help unless you tell them. Get into the habit of conducting proactive outreach from day one, regardless of how busy you may be.

Also remember to continue with your outreach, even when you have a full quota of clients and can’t take on anymore because clients’ requirements invariably change, which impacts how little or much they need you, or if they even need you at all. Treat yourself as a client and don’t neglect your client pipeline. 💬

To read the full article, 'Going it alone: Tips for becoming a successful PR freelancer', visit: https://www.prmoment.com/pr-insight/how-to-go-freelance-pr-tips

22/10/2025

🔸 Five second focus 🔸

𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭:

A regional housebuilder.

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

Help boost their online search presence with sustainability-focused SEO-optimised blogs.

𝐓𝐡𝐞 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧:

Our client provided us with some bare bones bullet points and we went away and developed the information into informative blog content that:

a) Showcases the company's green credentials (in a highly informative, non-salesy way) 👣

b) Provides readers with practical guidance on how they can reduce their carbon footprint 📉

𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬:

We produced the blogs within the required timescales and without having to reach out to our client for further information. This meant they could focus on their work and not have to spend their time or energy having to think about getting the blogs produced.

What's more, thanks to our content strategy experience, the blogs are well structured and written from an SEO perspective (without being obviously SEO-optimised). They also follow wider best practice principles and incorporate internal links, as well as a peppering of credible external links, where relevant.

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Do you want your website to appear in search (SEO & GEO) results, but are struggling to find the time and resources to think about and write blogs? We can help, email us at [email protected] to discuss your requirements.

14/10/2025

🌟 Tuesday testimonial 🌟

This wonderful nugget of feedback is from a colleague at one of our agency-side clients.

The agency brought us in to provide additional ongoing PR and content marketing support for one of their B2B clients.

We worked collaboratively with everybody from the agency who was on the account team, including Grace.

Thank you for your lovely feedback.

06/10/2025

*Some words of wisdom from our Director, Sanina*

I've never been a risk-taker, but 9 years ago I took a huge risk.

I decided to leave the comfort of being employed (the only thing I'd know since the age of 17) and set up my own business.

At the time, I played the decision down. I told myself 'I was just a freelancer', but in reality, I was a first-time business owner, who was about to take the biggest leap of faith in her life.

Even when I was being interviewed for my business bank account and had to evidence how I was going to make my company financially succeed, I played it down to myself.

And when I registered my business with Companies House and then went to submit by first set of accounts after my first successful year, I still played it down.

Telling myself I was a business owner put the fear of God into me. Other people ran businesses, not me?!

But now, after almost a decade of running my business, I'm finally comfortable with calling myself a business owner.

Yes, it's taken a while to build up the self-belief, the same self-belief (or lack of) that prevented me from taking the plunge sooner.

→ Do I wish I'd taken the plunge sooner? Yes.

→ Would you recommend it to others? Most definitely.

→ What would I say to others looking to follow in my footsteps? Take the plunge, but make sure you have a clear plan, stay disciplined, celebrate your wins (no matter how small they may be) and be prepared to work harder than you've ever worked before.

#

02/10/2025

If you think an awards entry is just an awards entry, you can think again...

Because all of the juicy insight can repurposed into all of this wonderful content:

↳ PR thought leadership pieces
↳ Blog posts (a one-off post or mini series)
↳ Social media content - individual posts, carousels and reels, pull quotes
↳ Results-backed email blasts
↳ Infographics (if you've got lots of juicy stats)
↳ And more...

Whether you've been shortlisted or crowned a winner, awards entries are a gift that keep on giving, bolstering your content and individual/company profile in the process! 🎁

30/09/2025

Outsourcing your work is a big task in itself *sigh*

You're stacked.

You've got to find the right person.

Make sure they work to the same standards as you.

Spend time briefing them on what you'd like them to do.

Check their work.

Feed back to them on their work.

And everything in between.

𝐁𝐮𝐭 𝐠𝐮𝐞𝐬𝐬 𝐰𝐡𝐚𝐭?

Taking the time to find the right person and letting them loose on 1 or 2 tasks or a project, can actually pay off.

You have peace of mind the work's being progressed.

There's the added benefit of receiving an objective viewpoint too.

Leaving you with more time to focus on what you need to get done.

What's more, you can call on them as little or as much as you like; it's what our clients do 😉

26/09/2025

Friday feedback (from a journalist!) 🙌

𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭:

A mobility equipment manufacturer.

𝐓𝐡𝐞 𝐛𝐫𝐢𝐞𝐟:

An exclusive thought leadership column, which we secured with one of the main two key titles within the highly specialist sector in which our client operates.

𝐓𝐡𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞:

Monthly thought leadership articles for our client = ongoing exposure and positioning as a go-to industry leader.

We worked with them on everything - from determining the angle, to writing the copy, getting it signed off, suggesting images and liaising with the Editor, all within the required monthly timescales.

23/09/2025

That's two more awards submissions that have been shortlisted! 🏆🏆

𝐖𝐡𝐨 𝐟𝐨𝐫?

A professional services company manager.

𝐖𝐡𝐚𝐭 𝐝𝐢𝐝 𝐰𝐞 𝐝𝐨?

Worked our magic on two entries, which included taking our client's draft notes and making sure they:

> Were well structured and written.
> Specifically evidenced the awards criteria.
> Met the word count.

>> We also highlighted empty statements that needed evidencing with tangible facts and stats.

>>And we flagged where generic responses had been provided and what needed to be said (if feasible) instead.

🌟 The end result is a positive one 🌟

Our client is through to the final of this year's Women in Investment Awards 2025 (Investment Wealth Manager of the Year & Investment Woman of the Year - Small to Medium Firms).

𝐖𝐡𝐲 𝐛𝐨𝐭𝐡𝐞𝐫 𝐞𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐚𝐰𝐚𝐫𝐝𝐬?

Once you've been shortlisted for or won an award, you'll also be known as a 'finalist' or a 'winner', which instantly boosts your profile and makes you stand out within your industry for all the the reasons 🏆

Do you want to enter an award, but haven't got the time or resources or know where to start? We can help, it's what we've been doing for more than a decade, with wide-reaching success.

Email [email protected] today to discuss your requirements.

Address

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+447810636748

Website

http://skcopyco.com/

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About SK Copy Co...

SK Copy Co provides businesses, agencies and individuals with reliable, quality B2B and B2C content/digital/social marketing and PR support at highly competitive prices.

Services include:

Content (online and offline) strategy and writing

Social media strategy and implementation

PR planning, ex*****on and monitoring

Digital marketing

Inbound marketing

Extensive experience

With more than 20 years’ experience, spanning journalism, corporate communications, PR and commercial copywriting, SK Copy Co provides clients across the UK with standout support that generates:

Brand awareness.

Leads.

Growth.

Why choose SK Copy?

Not sure about whether or not to use SK Copy Co? This blog will help you decide - https://skcopyco.com/why-choose-sk-copy-co/

What’s it like to work with SK Copy Co?

Hear from SK Copy Co’s growing list of clients right here - https://skcopyco.com/clients-comments/

Further details

To discuss your content, PR or social media requirements or to find out more about SK Copy Co’s services, get in touch today by emailing [email protected]