SK Copy Co

Home
SK Copy Co

Midlands-based freelance copywriting & PR consultancy run by former journalist & PR professional

SK Copy Co is a professional copywriting company that provides businesses of all sizes, agencies and individuals with standout content at highly competitive rates. With 20 years’ experience, spanning journalism, corporate communications, PR and commercial copywriting, SK Copy Co instinctively produces engaging B2B and B2C content that meets your brief and adds value.

08/07/2025

Are your blogs letting your down?

If they're more than six months old and you haven't touched them since they went live, chances are they need a little TLC, so that they:

* Remain relevant
* Contain the latest stats/insight
* Stay on Google's radar (remember, search engines like fresh, new content!)
* Boost your web traffic
* Raise your profile
* Generate those all-important enquiries and leads

Regularly updating your blogs can help with all of the above.

For insight on how to actually do it, check out the Search Engine Land article: https://searchengineland.com/refreshing-content-drive-traffic-453280

And if you haven't got the time or resources to read about blog updating best practice or review and refine your posts, we're always here to help.

Email us at [email protected]

18/06/2025

Why bother with content marketing ?

Because content, in all of its forms, can help you achieve all of this:

→ A brand voice.
→ Increased awareness.
→ Industry status.
→ Market differentiation.
→ Relevant leads.
→ Increased sales.

Over time, the more content you produce, the more people resonate with your messages and know, like and trust you.

And if your content is underpinned by a strategy, it will successfully nurture people along the sales journey, ultimately turning prospects into leads and leads into customers.

But you've got to put yourself out there first regularly and consistently.

And you've got to be patient.

Plus, you've got to review and refine your outputs along the way.

👍 If you need some one-off help determining what your content strategy needs to focus on, let us know.

👣 And if you need ongoing assistance with producing content that compels people to take the next step in the buyer journey, let us know too: [email protected] 😉

09/06/2025

New week = another SK Copy Co testimonial! 🌟

𝐓𝐡𝐞 𝐜𝐥𝐢𝐞𝐧𝐭: An extremely established & highly specialist manufacturer.

𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐝: Ongoing content and PR strategy and delivery, spanning all forms of external & internal content, local & trade media coverage and thought leadership insight that aligns with the overall marketing strategy.

03/06/2025

What's that? 🤔

Another client testimonial to add to the list?

It most certainly is, and this time around it's from Antemeka Cobham-Wilson, who we had the pleasure of working with for several months on multiple comms outputs, including the North West BAME Assembly's end-of-year annual report.

It was an honour to be able to work with the small, but extremely impactful NW BAME Assembly team, whose progress to date on raising the profile of the Assembly and working with organisations across the North West to support their journeys towards becoming unapologetically anti-racist, has been nothing but impressive.

And the best bit is, we get to continue to support the Assembly and build upon the successes achieved so far this year 🌟

27/05/2025

Case studies vs. testimonials - which one should you bother with?

𝐂𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐢𝐞𝐬 𝐚𝐫𝐞:

Detailed pieces of content that reinforce why prospects should consider you and why customers should continue to choose you.

They typically follow this structure: Client background & requirements, your solution, challenges, added value, results and a client quote.

𝐏𝐫𝐨𝐬:

They:

✅ Highlight your expertise and the results you can achieve in detail.
✅ Reinforce why prospects should choose you over the competition.
✅ As BOFU* content, they compel prospects to contact you.**

𝐂𝐨𝐧𝐬:

They:

❌ Can take a while to produce due to the level of detail required.
❌ Do need your client's approval to progress and share the full info.
❌ Aren't always as detailed as you'd like them to be due to client/project confidentiality etc.

𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 𝐚𝐫𝐞:

Short quotes (1 to 2 sentences) from happy clients.

The most effective testimonials touch on how you helped the client, the results achieved and why they are happy with your product/service.

//

𝐏𝐫𝐨𝐬:

They:

✅ Showcase your expertise at a glance.
✅ Are quick and easy to produce.
✅ Can be easily shared far and wide, i.e. across different social channels, on your website etc.

𝐂𝐨𝐧𝐬:

They:

❌ Can be easily overlooked.
❌ Take some time for them to be shared with you by your client.
❌ Can be a bit too top level and generic. [Tip: ask your clients 3 key questions that will encourage them to share insightful feedback].

𝐇𝐨𝐰 𝐦𝐚𝐧𝐲 𝐜𝐚𝐬𝐞 𝐬𝐭𝐮𝐝𝐢𝐞𝐬 𝐚𝐧𝐝 𝐭𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬 𝐡𝐚𝐯𝐞 𝐲𝐨𝐮 𝐜𝐨𝐥𝐥𝐞𝐜𝐭𝐞𝐝?

Both of these content tools are capable of boosting the profiles and reputations of B2B and B2C organisations of all types, and from across all sectors.

______

*Bottom of the Funnel Content - is specifically designed to convert highly qualified leads into paying customers.

**By addressing their pain points and demonstrating your capabilities in a non-salesy way.

22/05/2025

We've been working our PR socks off over the last few weeks...
..creating valuable media coverage and backlinks for so many B2B and B2C clients after producing case studies, thought leadership and wider articles about:

🌿 Green-led housebuilding design & construction
🏗️ Pioneering Modern Methods of Construction projects
🖌️ Inspiring interior design trends & key themes
💗 Aspirational stories from refugees & migrants
🚧 Best practice health & safety construction guidance
+ Plus, much more...

The coverage - ranging from front pages and double page spreads to podcast interviews, special project focuses and FAQ columns - just keep coming in.

And there's still plenty more to come.

𝐃𝐨 𝐲𝐨𝐮 𝐰𝐚𝐧𝐭 𝐭𝐨 𝐫𝐚𝐢𝐬𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐟𝐢𝐥𝐞 𝐛𝐲 𝐬𝐞𝐜𝐮𝐫𝐢𝐧𝐠 𝐦𝐞𝐝𝐢𝐚 𝐜𝐨𝐯𝐞𝐫𝐚𝐠𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐦𝐞𝐝𝐢𝐚?

We work with our clients to identify their newsworthiness and use our extensive contacts and knowledge of the media landscape to deliver pitches that land and generate ongoing coverage.

This includes providing journalists with the right type of insight that they publish a series of four stories & not just one. And it also includes an Editor immediately asking us to share more article synopses straight after publishing an article from our client.

If you want to get your name/company out there, let's chat. Email us at: [email protected]

19/05/2025

Awards submissions aren't just awards submissions, you know.

They're a way for you to further showcase your brilliance by repurposing them into all of this:

↳ PR thought leadership pieces
↳ Blog posts (a one-off post or mini series)
↳ Social media content - individual posts, carousels and reels, pull quotes
↳ Results-backed email blasts
↳ Infographics (if you've got lots of juicy stats)
↳ And more...

Regardless of whether your entry is a winner, you can still maximise all of the time and effort you put into crafting it by using it to take more than just one bite of the content cherry 🍒

Give it a go...

28/04/2025

Hey! 👋 Are you a business owner? Are you wondering if you should bother with PR?

Have you got a few minutes (35 to be precise)? 😉

Our Director, Sanina, recently had the pleasure of chatting to Kelly & Hayley, the brilliant marketing duo behind the popular A Measure of Marketing podcast for SMEs 🎙️

They interviewed her about all things PR, which included the all-important question: 𝘚𝘩𝘰𝘶𝘭𝘥 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘰𝘸𝘯𝘦𝘳𝘴 𝘪𝘯𝘷𝘦𝘴𝘵 𝘪𝘯 𝘗𝘙 & 𝘸𝘩𝘦𝘯 𝘴𝘩𝘰𝘶𝘭𝘥 𝘵𝘩𝘦𝘺 𝘥𝘰 𝘪𝘵?

𝐒𝐚𝐧𝐢𝐧𝐚 𝐚𝐥𝐬𝐨 𝐭𝐚𝐜𝐤𝐥𝐞𝐝 𝐨𝐭𝐡𝐞𝐫 𝐤𝐞𝐲 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬, 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠:

🎧 How do you write press releases that get picked up?
🎧 Why are awards so important?
🎧 How can small business owners make PR work within their budgets?
🎧 What role does AI have when it comes to shaping the future of PR?

She also shared plenty of practical guidance, such as these useful nuggets:

✔️ Recommending small business owners start using PR from the second they launch
✔️ Making sure press releases contain all of the key components for success – i.e. a clear headline and quotes and relevant supporting assets
✔️ Planning ahead when it comes to entering an award and making sure their submissions fully meet the criteria
✔️ Focusing on the target audience when creating all content/PR outputs

If you're a small business owner who's currently toying with the idea of investing in PR, then this episode is for you.

🎙️ To tune in, head over to: https://open.spotify.com/episode/2y5w7Fm6uPEotTbsPxtbCp?si=sRKvD1MdQDe5VEsorUzgIA

16/04/2025

You've got to be 'in it to win it' if you want to win an award. But what happens if you don't know which award to go for? 🏆

What do you do then? 🤷

Well, you could spend time (you haven't got) Googling all of the different awards and categories.

🌟 Or you could just speak to us about our Search & Select service 🌟

For just £99+VAT, tell us the industry sector you want to focus on, and we'll create a shortlist of relevant awards for you to enter.

It's all part of our successful Awards Clinic service, which is backed by a 90+% (and growing!) success rate 🌟🌟🌟🌟🌟

For more information, email: [email protected]

24/03/2025

This month is a BIG month for SK Copy Co!

Nine years ago, our Director, Sanina, decided to spread her freelance wings after working for employers for 18 years and go it alone 🥳

And just over a year ago, she decided to expand upon SK Copy Co's offering by launching The Awards Clinic, the go-to hub for businesses wanting to submit winning awards entries 🏆

"Where have the last nine years gone?! I feel like I've blinked and now we're here, nine years wiser, older, and no longer that fledgling freelancer, who decided to bite the bullet and shrug off the security of being employed almost a decade ago," says Sanina.

"It's been a journey, but it's a fantastic journey, and one I'm very much looking forward to continuing for many years to come. SK Copy Co and The Awards Clinic wouldn't be here and thriving without all of the wonderful clients, some of which have been with us since day one! Thank you to you all and here's to the next nine years and more."

20/03/2025

6 𝐡𝐚𝐫𝐝-𝐭𝐨-𝐢𝐠𝐧𝐨𝐫𝐞 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐭𝐨 𝐞𝐧𝐭𝐞𝐫 𝐚𝐰𝐚𝐫𝐝𝐬:

1. Raise your individual/company profile.
2. Be recognised as the best in your industry.
3. Boost staff morale.
4. Become one of the companies to watch.
5. Reinforce your skills and expertise on a wider level.
6. Generate widespread positive media coverage.

𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐧𝐨𝐭 𝐭𝐨 𝐞𝐧𝐭𝐞𝐫 𝐚𝐰𝐚𝐫𝐝𝐬:

There aren't any. Your competitors will be entering.
There aren't any. Your competitors will be entering.
There aren't any. Your competitors will be entering.
There aren't any. Your competitors will be entering.
There aren't any. Your competitors will be entering.
There aren't any. Your competitors will be entering.

Lack of time and resource may be holding you back from entering awards.

But here's the thing...

If you don't enter, your competitors will.

And they'll go on to be shortlisted for and win the awards you deserve to win! 🏆

Don't miss out becoming an award winner 🥳

11/03/2025

The magic of The Awards Clinic - in action! 💫 💫

1x amazing client
1x sparkling awards ceremony
2x shiny awards

Want to make sure you walk away with an award at your next awards ceremony?

Don't leave things to chance. Speak to us today about how to ace your awards submissions.
_____

🏆 The event: West London Business Awards
🏆 The client: One Care iT Limited
🏆 The awards: Innovative SME of the Year (winner) & Community Investment Award (Highly Commended)
____

Address

Telephone

+447810636748

Website

http://skcopyco.com/

Alerts

Be the first to know and let us send you an email when SK Copy Co posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to SK Copy Co:

Shortcuts

Address
Telephone
Alerts
Contact The Business
Claim ownership or report listing
Want your business to be the top-listed Media Company?

Country:

City:

About SK Copy Co...

SK Copy Co provides businesses, agencies and individuals with reliable, quality B2B and B2C content/digital/social marketing and PR support at highly competitive prices.

Services include:

Content (online and offline) strategy and writing

Social media strategy and implementation

PR planning, ex*****on and monitoring

Digital marketing

Inbound marketing

Extensive experience

With more than 20 years’ experience, spanning journalism, corporate communications, PR and commercial copywriting, SK Copy Co provides clients across the UK with standout support that generates:

Brand awareness.

Leads.

Growth.

Why choose SK Copy?

Not sure about whether or not to use SK Copy Co? This blog will help you decide - https://skcopyco.com/why-choose-sk-copy-co/

What’s it like to work with SK Copy Co?

Hear from SK Copy Co’s growing list of clients right here - https://skcopyco.com/clients-comments/

Further details

To discuss your content, PR or social media requirements or to find out more about SK Copy Co’s services, get in touch today by emailing [email protected]