14/05/2024
Spanning film and fashion, ITER MORA () is a journey through the passage of time, the parallel of the past and future existing in one present. The debut collection Orion Au Sahara 2970 interweaves the sands to the stars.
Shot in Southern Morocco at The Stadt des Orion, a towering mud observatory aligned to the constellation Orion itsel. cost in te sanard unknown to those in the country and the rest or the world.
When Elias Riadi () discovered this desert land art in 2020 the course of the next few years of his life changed forever. As an enthusiast of retro Sci-fi and the beginnings of him delving deeper into his Amazigh roots, Morocco & North Africa as a whole. It was a story he felt compelled to tell, using the works as a channel to showcase the region and it’s deep routed ancestral history of astronomy and the stars. Fashion through a cinematic lens not tainted by the western worlds take on inspired sci-fi tales and visuals that have routed themselves in North Africa, whilst blanketing the representation of those indigenous to the lands for thousands of years.
The collection features technical desert suits and veiled headpieces designed using 3D rendering software and
laser cut fabrics. Armoured knit hoods and cimensional knitwear. paired with the brands stanle orbit nockets on tailored flared trousers and crewnecks.
Each piece in this collection tells a story of celestial wonder, where space age design mirages with Saharan
spirit, and the timeless allure of retro-futurism.
This endeavour represents more than a collection; it is a testament to Elias’ full ownership and creative control. A self funded investment in himself that marks a pivotal moment, a new chapter in his journey.
ITER MORA provides costume design for Elias’ directorial debut, his short film titled ‘The City of Orion” landing on the screens of global film festivals soon. A folklore tale of an ancient Stargate guarded by the Guedra, seeking an ancestral ascension to the stars above, the Amazigh tribe embark on a journey of no return.
IM is an assertion that identity, too long obscured in the shadows, demands its rightful place beneath the sun’s gaze.