
11/07/2025
Big Instagram Update: Your Posts Are Now Discoverable on Google! 🔍📲
Instagram just made a major move - your public posts can now show up in Google Search. That’s right, Reels, photos, and carousels from public profiles are now indexable and searchable outside of the app.
👀 What this means for you:
• Greater visibility for your content
• A new layer of SEO strategy on Instagram
• The chance to reach a whole new audience through Google
💡 Tips to optimise your posts for search:
• Use relevant keywords in your captions
• Add alt text to images
• Keep your profile public (if growth is the goal)
• Be intentional with hashtags - they help Google understand context too
This is BIG for creators, brands, and social media managers.
👉 Time to treat Instagram content like blog content. Optimise for search, not just for scrolling.