Simon Yau Media

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Simon Yau Media

Taking away the pain of standing out online. For leaders in the health, wellbeing and fitness space.
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High-end social media content creation: promotional videos, testimonials, behind-the-scenes, live event media, photoshoots.

16/08/2025

People on Instagram:
“Crazy month, record revenue 🤯”
“Blessed to live the dream 🙏”
“Incredible projects coming up 👀”

People in reality:
“Sh*t, my diary is empty in 6 months”
“Social media does my head in”
“Imposter syndrome hitting hard this week”

After blasting social media almost every day in 2024, I see the posts that helped me the most weren’t the ones that got the most likes.

It was the ones that generated a DM, which then lead to opportunity.

Not always to directly paid work, but getting in front of decision makers, and word of mouth referrals because we connected over good conversation.

So my take in summer 2025…

If you define your worth by likes: post on socials pretending everything is sunshine and rainbows.

If you actually want people to reach out for your help: show you’re in demand, talk real and if you have a controversial opinion - make sure you’re right.

📸 mini carousel:
1. Kares Caribbean Championship ‘25 - Aruba, South America
2+3: Battle For Middle Ground, Trinity War ‘25 - Leeds, UK

22/07/2025

It’s a new dawn, a new day, a New Era for Lizzie Summers and Lorenzo Ieronimo

Incredible scenes at the grand opening of New Era Martial Arts Academy 🎥

The original plan was a short and catchy 60-second hype video. Instead we got something twice as long and even more meaningful.

Unscripted interviews bring out the passion and personality in a business - and they have it in spades here.

Looking forward to helping create a library of high-end video and photo content over the coming months 🤝

19/06/2025

🎵It's fun to stay at the.... (you know the song)🎵

YMCA Lincolnshire reached out saying they had trouble getting eyes on their offer.

Parents and children in the local community simply weren't aware of the incredible facilities, activities and opportunities that are provided by the Youth Service.

Instead of waiting for enquiries, why not put something out into the world to show them instead?

In 80 seconds, they explain:
• who they are
• what they do
• who they help
- a classic business promotional video.

It's the video you pin to the top of social feeds, on website homepages, and something you can share again and again in DMs, digital newsletters, emails.

If you're struggling to showcase online why people should choose you - it doesn't have to be this way forever. Get in touch.

09/05/2025

Have you seen how many UK fitness events are on in 2025?
• Competition Corner: 129
• Team Aretas: 70 *upcoming* 🤯

Why should athletes choose yours?

We are in fast food culture - we expect content “now, or it didn’t happen”.

Following the Caribbean work, I have at least four more beach-themed fitness events to shoot this year, UK and abroad.

Here’s my core services to help make your beach/gym event look elite on the day:

1. WORKOUT RECAP VIDEOS:
• Short fast-cut action montages to music (up to 30s long)
• Assumption is 4x workouts a day = 4x videos
• Edited on-the-go to post at start of next workout

2. DAY HIGHLIGHT VIDEO:
• Show off the location, workouts, vendors, pain faces, smiles, vibes and create fomo
• Filmed and edited, ready to drop at end of day

3. ATHLETE PHOTOGRAPHY:
• High-end high-volume event coverage (800+ images)
• Hero shots edited on-the-go to drip feed into socials
• The rest, all edited and delivered no later than 48 hours after the event

Have cameras, will shoot 🤝
But limited, because weddings and NHS work 🎥💅

Carousel:
1+3: 🙏
2: a fiddle with AI video
4: North 2024 photography

08/05/2025

The main reason I quit my corporate career a few years ago, was being stuck behind a computer screen most of the time.

Now I’m “living the dream” as a whole time commercial shooter… still stuck behind a computer screen most of the time 😅

Like many of my clients in health and fitness space, the laptop lifestyle is a necessary evil. It’s our tool to get new clients and retain existing ones.

➡️ If you’re trying to get new clients: create a post/carousel/video that explains who you are, what you do, and who you help. Use DMs to start conversations.

➡️ If you’re trying to build trust: don’t just give “top tips” from ChatGPT but explain why they matter for YOUR clients

➡️ If you’re trying to retain existing clients, celebrate their wins and make them feel heard.

🤷‍♂️ If you’re busy enough, give social media a break

📷 on a content shoot, next time we film he’ll be in a wedding suit

30/04/2025

What’s the “actual” experience like?�
Not the hype reel. Not the slo-mo barbell hero shot.�
The real stuff.

On a recent call with the Event Director from , we got into this exact convo - how do you show what it feels like to be at an outdoor, weekend-long, festival-style fitness event?

Spoiler: it’s not just reps and PRs.�
It’s 1% beast mode, 99% chill mode: enjoying the sun, beach, bbq, booze, food, DJ and the portaloos to squeeze out that nervous pre-WOD turd

It reminded me of these shots I took almost 5 years ago at . No heavy lifts, no sweat angels - just timeless vibes.

Here’s the thing: the fitness world is drowning in “epic” content. Everyone’s trying to look like an action hero.

But if your gym, event, or coaching biz says it’s for everyone, then represent them all in your content.

Here’s an idea: show people having a good time.

That s**t sells 🔥

16/04/2025

🎥🏝️🏋️Aruba almost didn't happen...

A delay at Humberside left me with just 25 mins to catch my connection in Amsterdam — full-on Olympic sprint mode 🏃‍♂️💨

Somehow, I made it. Even crazier? My suitcase did too (skinny jeans + 30°C heat for 4 days would've been rough 🥵

Filming a weekend-long CrossFit competition - coating my laptop in sweat, editing & distributing high-energy short-form video content in real time so the wider fitness community can tune in and engage 💻📱🤩

Came back with a mild sunburn, sand everywhere, and some photo souvenirs

Next stops: Barbados in August 🌴 and Guyana in December ✈️

07/03/2025

This weekend we’re kicking off the 2025 calendar, with March Mayhem at the

Nothing quite like the sensory overload and stress of filming+editing video content on the go 🤘🫠🤘

Two cameras ✅
Four lenses ✅
Laptop ✅
A ton of sweets and caffeine ✅

Short clips one day
+
Day highlight video the next
=
48 hour spam of posts/stories incoming 👀

03/03/2025

Second time I’ve had the honour of photographing The Princess Royal, visiting a local business.

Huge congrats to Hornsbys Bus & Coach for their 110th year of service in North Lincolnshire 👏

12/02/2025

What’s better than working with one leader in the health and fitness space? 💪

Working with two 💪💪

10 months in, working with a true pioneer in the NHS , I learned of an exciting project involving an old client of mine: Giuseppe who runs a packed-out private training facility at

An old cabin in the medical centre car park is about to be transformed into a fully kitted out “Health Pod”: a place to educate, rehabilitate and get stronger.

Staff and patients are already in good hands here at Thistlemoor, and it’s about to get even better.

I was asked to “grab a couple of before shots”, but I’m Simon Yau and I do things properly. I’m all-in on showcasing this project with an interview piece that we’re building over the next couple of months.

I see a lot of before/after content on here: just two photos - like a sandwich with no filling ☹️

Do your storytelling a favour and get all the meaty steps along the way 🤌

🎥: swipe along to see Neil of Thistlemoor Medical Centre and Giuseppe of talking about decor and design of the entrance.

07/02/2025

“My scheduled posts aren’t getting much engagement.”

That’s what said over coffee this morning.

I asked, “How are you measuring that?” 🤔

It’s easy to think likes = success. That 10 likes = a flop, and that we look like nobodies.

But imagine if 10 people complimented you in person today - you’d feel pretty good.

Reminder if you’re a small business owner or entrepreneur, your goal isn’t just to sell — it’s to build a reputation first:

💡 Share who you are. 💡 Share what you do. 💡 Share who you’ve helped.

Again and again.

I read somewhere that only once you’ve posted 1,000 times on here, will people see a reason to buy in 🤷‍♂️

“It takes 20 years to make an overnight success.”

Take in this photo on our recent content shoot— he hasn’t “sold” anything on here since I met him a couple of years ago.

But by consistently showing up as himself, he’s more than doubled his audience - and now has people left right and centre asking him to do talks.

Note to self and all: Play the long game. Show up. Keep building. 🚀

This is only my 372nd post, see you at 1000.

29/01/2025

A wholesome vibe at a promo shoot for with .alzalam , founder and principal dance teacher.

Alongside the promo video was a package of stills. This created a library of high-quality thumbnails of the different age groups that attend these classes.

And as the saying goes: you attract what you post.

Had a blast seeing these mini humans own it in ballet, tap, contemporary modern jazz, acro dance, street and commercial and musical theatre 😮‍💨👏

Promo video breakdown coming soon so you know EXACTLY what you need to say in yours 👀

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