Virtual Owl Marketing

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Virtual Owl Marketing Helping SMEs grow an audience online using social media and organic marketing strategies. 🔥
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Can you spot the difference 🤔This time last week I was in the room with these fabulous business owners sharing how impor...
20/06/2025

Can you spot the difference 🤔

This time last week I was in the room with these fabulous business owners sharing how important social media is as your first touch point in the customer journey.

It is often the first thing our potential customers see so it is important that it delivers.

It was a great cohort to kick off our first ever ATTRACT - CONVERT - RETAIN workshop and as you can see up for a bit of fun too. 😊

Which one do you prefer? With glasses or without? 😆😎

What do your potential clients see when they look at your social media?In today's digital world, consumers are increasin...
10/06/2025

What do your potential clients see when they look at your social media?

In today's digital world, consumers are increasingly using social media as a tool to discover businesses and thoroughly research them before making the decision to buy your product or service. What they see (and the social proof they find!) can make all the difference.

First impressions count!

In a social media world that is saturated with content how are you going to stand out and connect with your customer avatar?

Well that is exactly what I am going to cover at the ATTRACT - CONVERT - RETAIN event on Friday 👇

✅ Learn the 5 essential elements of a lead generating profile
✅Understand how to audit your social media profile to ensure you attract the right audience
✅ Explore ways to stop the scroll by creating magnetic content that gets results

As well as two fabulous workshops from Clare from Connected CX and Phil from Sales Geek.

Who is joining us?

https://www.trybooking.com/uk/events/landing/84907

SOCIAL MEDIA UPDATES ALERT 🚨1️⃣ Instagram now supports 3:4 aspect ratioYou can already post an image that is 4:5 but thi...
04/06/2025

SOCIAL MEDIA UPDATES ALERT 🚨

1️⃣ Instagram now supports 3:4 aspect ratio

You can already post an image that is 4:5 but this change means that if you upload a photo it will appear exactly as you shot it. With the 4:5 ratio it was often cut off.

2️⃣ Facebook have added 'voice enhancements' and 'select audience' to their live features

This allows you to go live with specific people giving you the option for a more private audience.

3️⃣ LinkedIn's video tab is now called 'Today's Top Trends'

This change is to reflect how the tab has evolved to show videos showcasing the latest workplace, industry and professional trends.

4️⃣ Edits are giving us more features

This includes an in-app teleprompter which will be landing in the next few weeks.

5️⃣ Facebook now allows you to share notes publicly

Which update are you going to find most useful?

Are you struggling to turn interest into income, losing leads before they become loyal customers?It's time to master the...
13/05/2025

Are you struggling to turn interest into income, losing leads before they become loyal customers?

It's time to master the three stages that drive real business growth: Attract – Convert - Retain.

I am joining forces with Phil from Sales Geek, & Clare from Connected CX to share our combined expertise delivering a morning of insightful workshops designed to help you take control of your customer journey — from first touchpoint to long-term loyalty. The event will include expert-led sessions, actionable strategies & valuable networking with business owners who want to grow smarter.

Whether you're a seasoned business owner or building your business from the ground up, this event will leave you energised, focused, & ready to strengthen your sales & marketing approach.

What to expect ✨

9:00 – 9:30am – Tea, coffee networking
9:30 – 12:30pm – Three high-impact workshops Attract, Convert, Retain
12:30pm - Lunch & networking

📅 Friday 13th June 2025
📍 x+why, Unity Place

Discover more and secure your spot here 👇

https://www.trybooking.com/uk/events/landing/84907?

Florida you have been amazing! ✨Normal service resumes Tuesday!
18/04/2025

Florida you have been amazing! ✨

Normal service resumes Tuesday!

28/02/2025

A dream team 🤩

They have done it again!You just start to think they can't change anything else and bam there is another big update!Face...
20/02/2025

They have done it again!

You just start to think they can't change anything else and bam there is another big update!

Facebook have announced this week that they will only keep LIVE videos available for 30 days before they are automatically removed.

Previously, LIVE videos would remain on your page indefinitely unless deleted.
The good news is it hasn't been rolled out to groups yet so those LIVEs are still safe but it is worth getting a contingency plan in place just in case.

What does this mean for you?

✨ LIVE videos will no longer be stored permanently on your personal profile, professional profile or page.
✨ You will need to download and save important LIVE videos within 30 days if you want to keep them.
✨ If you want to repost or repurpose LIVE content, make sure to save it before it disappears.

This is how to save your LIVE videos 👇

1. Go to your page or Profile.
2. Find the LIVE video in your content library.
3. Click the download option to save it to your device.
4. Upload it to another platform (e.g., YouTube, Instagram) or repurpose it for future content.

What do you think?

Pain in the bum or makes sense?

I don't need Reels....Wrong ❌If your business isn’t creating Reels yet, you’re missing out on one of the most powerful w...
05/02/2025

I don't need Reels....

Wrong ❌

If your business isn’t creating Reels yet, you’re missing out on one of the most powerful ways to grow your audience, increase engagement, and boost brand visibility.

Here are 5 reasons Reels should be an essential part of your social media content strategy 👇

1️⃣ INCREASED REACH AND VISIBILITY
Reels are prioritised by Instagram’s algorithm, giving your content a better chance of being seen by new audiences—even those who don’t follow you yet.

2️⃣MORE ENGAGEMENT=MORE GROWTH
Short-form video consistently outperforms static posts in terms of engagement. More likes, comments, and shares mean better visibility and stronger relationships with your audience.

3️⃣DIGESTIBLE CONTENT
People love bite-sized content that entertains, educates, or inspires in just a few seconds. Reels allow you to deliver value fast, keeping your audience hooked.

4️⃣ SHOW OFF WHO YOU ARE
Reels help humanise your brand, giving you an opportunity to showcase your values, behind-the-scenes moments, and team culture in a fun and engaging way.

5️⃣COST-EFFECTIVE AND ACCESSIBLE
You don’t need expensive equipment—just a smartphone and creativity. Plus, repurposing content from stories, blog posts, or longer videos makes Reels an efficient marketing tool.

What is your biggest challenge when it comes to Reels?

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Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+447736935554

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