17/09/2025
“Are we really connecting—or just adding to the noise?”
In the crowded digital space, it’s easy for legacy fundraising campaigns to fall flat. In this two-part podcast, I speak with Richard Millar and Molly Wilcox about crafting emotionally intelligent messaging, testing creative formats, and placing content where it actually lands with your audience.
We talk about touchpoints, authenticity, and how to avoid the dreaded ad fatigue.
🎙️ Whether you’re in legacy fundraising, supporter journeys, or charity comms—there’s gold in this episode.
🎧 Listen for free here bit.ly/3ImQEL1 or wherever you tune into your podcasts, ask your smart speaker to play ‘Legacy Fundraising Chat Podcast.’ or head over to my website for the full transcript https://persuasion.org.uk/podcast-episodes/
P.s A big thank you to the National Free Wills Network for sponsoring my podcast so you can enjoy this podcast for free. You can find out more about their service at https://www.nationalfreewills.net