Kevin Mcgillivray

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14/04/2025

Most coaches think ads don’t work on a small budget

But here’s the truth:

Ads work great with a small budget, if you’re smart about how you use it

Here’s a simple £390/month ad strategy I use, and it works great to attract clients (the ones already looking for what you offer)

£7/day on a front-end value video

→ Builds a warm audience of people who actually watch and engage

£3/day retargeting 25% watchers of that first video

→ Show them a second value video to deepen trust
→ Exclude 50%+ watchers so you’re not overlapping audiences

£3/day retargeting 50%+ watchers of video 1 and 25%+ of video 2

→ This is where you show your offer ad

Let this run for 90 days and if your offer’s solid, you’ll never have to chase clients again

(Assuming your stuff’s in demand, of course... haha)

If you want me to walk you through how this would look for your coaching business, drop me a message and I’ll map it out for you

09/04/2025

Think you need a big audience or massive budget to run ads?

You don’t

You just haven’t learned how to run ads on a small budget, YET

Try this

If you’re starting from scratch with no audience, your first goal isn’t sales, it’s attention and trust

Take a section from your proven framework that solves one specific problem for your ideal client

Turn it into a short 5 minute, value-packed video

Run it as a Facebook ad for just £5/day

Here’s what happens:

1. You build trust
2. You build your invisible audience (people who watched and is interested in solving that problem)
3. You build a pool of warm leads interested in what you offer

This becomes the audience you retarget with your lead magnet funnel that builds your business asset

The result?

1. Cheaper leads
2. Warmer leads
3. Higher conversions

And if you’re not sure how to turn your value into a video that actually lands

I've put together the exact structure I use in a simple Google Doc

Drop a comment or DM me and I’ll send it your way

06/04/2025

Most coaches jump into Facebook Ads thinking they’ll convert cold traffic overnight

The truth?

If you're just starting out, it takes 60–90 days for Facebook to collect enough data to optimize your ads and fire up your pixel properly

So if you’re transitioning from organic to paid traffic, treat it like an investment in data, not a magic ATM

You’ll want:

1. A proven offer that converts organically

2. 60–90 days of consistent ad spend

3. The patience to let the algorithm learn

If you already have an audience

Use that to your advantage, retarget your followers or build a lookalike from your email list (especially if it’s over 1,000 subs)

That will speed things up massively

Want help creating a Facebook ads strategy for your coaching business?

DM me the word “strategy” and I’ll walk you through a custom plan specifically for your coaching business

02/04/2025

If your framework already helps the kind of people you love working with

Why not use it to attract more of them?

You’re probably already using pieces of it in your organic content

Paid ads are just organic, with money behind it

Same message, same value, just more reach and consistency

When you start changing your message to chase clicks or trends, you risk attracting people you don’t actually want to work with

Stick to what works

Use your framework to filter in the right people and filter out the wrong one

That’s how you build a business you actually want to run

And that’s how you attract the right people with ads

01/04/2025

If you're a Stress or Burnout Coach ready to step away from the organic grind and transition into paid ads

Try this:

Take your book, framework, or signature method and break it down into bite-sized, problem-solving content that meets your ideal client at their current stage of awareness

Then:

1. Package one piece into a simple PDF lead magnet

2. Use ChatGPT to make it readable (intro, title, CTA, takes minutes)

3. Drop it into a clean Canva template for a pro-looking cover

Now you've got a high-converting lead magnet that attracts qualified leads using assets you already have

No extra content creation, no daily posting

This is the exact strategy I used to generate thousands of leads in 6 different markets on autopilot, and I now help coaches use the same strategy to create an evergreen client flow system with low-budget ads

If you're a coach ready to move beyond the organic hustle and want a custom walkthrough of how this would plug into your business, DM me

I'll build out a free personalized plan showing how your existing content can become a lead-generating system

Let your assets do the heavy lifting

29/03/2025

Now you know the one critical step most stress or burnout coaches skip when running Facebook ads

Give me a few minutes, and I’ll show you exactly how to use your book or coaching framework to create a high-converting client magnet

That meet your ideal clients exactly where they are in their awareness journey

The kind that attracts quality coaching clients, builds trust fast, and naturally leads people to working with you…

Without feeling or sounding like a sleazy salesperson

I’ve put together a step-by-step guide showing you exactly how to do this

How to turn your book or framework into client magnets that align with their stage of awareness, generate powerful titles with AI, and design a polished cover

If you want the exact strategy I used to generate thousands of leads across 6 different markets

Just drop ‘FRAMEWORK’ in the comments or DM me, and I’ll send it straight over

P.S. There is no opt-in needed

21/03/2025

The Critical Step Most Stress and Burnout Coaches Skip When Running Ads (How to Fix It Instantly!)🔥

Give me a few minutes, and I’ll show you exactly how to attract your ideal coaching clients, slash your ad costs, and dramatically boost conversions using your book or coaching framework and AI

Even if ads haven’t worked for you before

I’ve put together a clear, step-by-step guide showing exactly

✅ How to identify your ideal client’s stage of awareness
✅ How to quickly turn your book or coaching framework quickly into a high-converting client magnet—using AI
✅ Instantly aligning your ads and lead magnets with your ideal client’s needs

If you’d like it, comment ‘AWARE’ below

No opt-in is required and I’ll send it straight over!

01/03/2024

Most coaches and experts book descriptions are boring! This is how you write a book description that sells your book

Give me a few minutes and you will learn the exact framework experts use for writing a description that sells your book on autopilot

If you want the AI prompts that write your book description in seconds drop a YES in the comments I will send it over for free.

Congrats to one of my clients who just got to number one! Massive win
02/02/2024

Congrats to one of my clients who just got to number one! Massive win

02/02/2024

Stop chasing book reviews! Want to effortlessly attract genuine feedback without getting the cold shoulder?

Give me 4 minutes and I will know the secret to organically growing your reviews with just a simple box and a few lines of copy!

Want the guide I only share with my paying clients on how to get your first 30-40 reviews for your book? Drop a yes below and I will send it over for free

01/02/2024

Are you a coach or expert with a book either published or in the pipeline, but unsure how to launch it effectively?

If that sounds like you, then this video has been crafted specifically to help you!

In this walkthrough, I'll share the exact framework I've used to launch my books, a strategy that has not only helped me become a bestselling author in various random niches but also helped me generate over 17,000 sales in just the last 20 months

You'll get an insider's view of a proven book launch approach, specifically tailored to help you achieve similar success using organic and low-cost marketing strategies

Stay tuned to learn the secrets to a successful book launch!

P.S: Just a heads-up, I swear I'm a happy person, even if my face and voice might say otherwise! 😄

30/01/2024

How I find the best keywords to target in my Amazon ADS

Use ChatGPT, Publisher Rocket, Amazon search bar, and WordStream to find keywords relevant to my book topic

Gather around 200-300 keywords for each campaign

Run $3 per day per campaign for 10-14 days

Cut the keywords that are not performing and keep the ones that are performing

Bump up your budget to $5 per day and let it run

Adjust every 7-10 days

If your royalties are $4.50 or above and your ACOS is 34% or below you are onto a winner!

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