ITN Business

12/08/2025

New research from Simply Business and the Federation of Small Businesses - FSB shows that while 58% of young people aged 18–34 want to start their own business, only 16% have actually taken the leap.

That’s a huge gap between ambition and action - and it matters; young entrepreneurs bring fresh ideas, create jobs, and fuel the economy.

So what’s stopping them?

📚 Just 35% say they ever learned anything at school about starting a business
💷 1 in 5 can’t get the funding they need – even though many need less than £2,000 to get going
👥 Many don’t see role models who look like them or share their lived experiences

💡 The solutions are clear. If we give young people the tools, access, and belief to get started, we could unlock a new generation of entrepreneurs – ones who are ready to reshape industries and improve communities from the ground up...

Read the full piece here > https://ow.ly/tJ7q50WCZxu

👇 Tag an inspiring entrepreneur you know in your network

11/08/2025

🎬 Something exciting is in motion…

Today, we kicked off filming for our new AI in Focus series.

We can’t say too much just yet - but expect sharp insights, big questions, and perspectives that might just change the way you see AI.

👀

11/08/2025

Sometimes the best way to get better at your job… is to step outside it.

In our latest blog, our Assistant Producer shares how saying yes to opportunities beyond her day-to-day – from live news studio floor work to organising internal events - has sharpened her skills in unexpected ways.

Whether you work in media, marketing, or something totally different, shadowing a colleague, supporting another team, or volunteering for something new can open up fresh perspectives and make you stronger in the work you already do.

Click here to read 👉 https://ow.ly/zB4350WCMlH

Assistant Producer Racher Peters on a role that demands sharp organisation, clear communication, and a calm head under pressure.

07/08/2025

In 2025, more B2B brands are embracing not just for reach, but for depth, using the format to explore complex topics, position their people as experts, and stay front-of-mind with niche audiences.

At ITN Business, we see branded as an opportunity to earn something increasingly rare: trust, attention, and long-term loyalty - all through the power of a well-told story. 🎧

7 reasons why podcasting is becoming a go-to strategy for B2B brands 👉 https://ow.ly/ao2J50WBtxn

Here in 2025, podcasts offer something most marketing can't: time, trust, and depth. They don’t interrupt - they invite.

05/08/2025

More B2B marketers are putting video at the heart of their strategy, and it’s easy to see why.

📊 58% say it’s the most effective content format they use. Just behind that: case studies and customer stories at 53%. (Source: Content Marketing Institute, 2025)

In a crowded digital space, video helps you cut through; whether you’re explaining something complex, building trust, or simply telling a story that sticks.

04/08/2025

Data transformation leader Barry Green joins us for this week’s interview, sharing practical insights from years of leading transformation at scale - including why agility × collaboration is the formula every future-ready organisation needs 💡 https://ow.ly/ZqXF50Wzphu

01/08/2025

What does a gritty Western like '1883' have to do with content strategy?
Turns out, quite a lot.

In our latest team blog, ITN Business Account Director Tamsin Luck draws some unexpected (and brilliant) parallels between Taylor Sheridan’s storytelling and how brands can tell more meaningful stories through their content.

From long-term narrative building to the power of small, human details - this one's well worth a read > https://ow.ly/c78P50WyvW8

From choosing the right partner to tell your story, to building a coherent narrative over time, there’s something in 1883 that every brand can learn from.

31/07/2025

🏗 Buildings are responsible for nearly 40% of global carbon emissions - but that story is changing fast.

Around the world, architects, engineers, and material scientists are reimagining what buildings can be, and how they’re made. The age of high-carbon concrete and energy-hungry skyscrapers is giving way to breathable, biophilic, and designs that work *with* nature, not against it.

Materials once seen as niche are becoming mainstream, from hempcrete, a carbon-negative, breathable, fire-resistant material, to cross-laminated timber, now used in multi-storey buildings.

Add in , smart energy systems, heat pumps, and passive design modelling, and the built environment is being reshaped, both in form and function.

The future? Think, façades made of living algae. Buildings that act more like trees; capturing carbon, self-powering through renewables, supporting biodiversity, and giving more back to the environment than they take.

This is bio-innovation in action 🌱 - and we’re only scratching the surface.

➡️ Swipe to see how innovation is reshaping the built environment.

29/07/2025

As demand for AI keeps growing, so does the need for the infrastructure powering it - including the physical spaces that make it all possible.

In our film with JLL, featuring insights from Asprey Price, Grainger, and Kinsey, we explored how they're helping businesses plan, build and run smarter, more efficient data centres - using real estate expertise and cutting-edge tech to reduce friction, boost performance, and future-proof operations.

It’s a glimpse into what the 5th Industrial Revolution looks like in real time; where AI, human creativity and sustainable infrastructure come together to shape the spaces we’ll rely on next.

🎥 Take a look here > https://ow.ly/AVG850WwUub

28/07/2025

What a night! Our nerves were shattered, but wow, was it worth it. A huge congratulations to the Lionesses on winning the UEFA Women’s EUROs 2025!

These women aren’t just winners on the pitch, they are the very essence of team - and their success offers a timely masterclass in how to lead, inspire and perform together under pressure. Read more > https://ow.ly/5ZhA50WvS7I

Last night, the Lionesses made history - again - by winning the UEFA Women’s EUROs 2025. But beyond the final score, they delivered something far more powerful: a masterclass in teamwork, culture, and leadership that every business can learn from.

25/07/2025

Good news incoming - here are some small wins worth sharing 👇

🦋 Early signs from this year’s suggest 2025 could be one of the best in years - a hopeful turnaround for biodiversity after last summer’s low numbers.

🚶‍♀️ Meanwhile, scientists say you don’t need to hit 10,000 steps a day to see real health benefits. Just 7,000 at a slightly brisker pace can do wonders - especially for strength and independence as we age.

🌡️ And in the world of AI and innovation, engineers have developed a new super-white cooling material that can keep buildings up to 20°C cooler. It reflects heat far better than existing options and could make a huge difference in cutting emissions across cities.

Read the full round-up here > https://ow.ly/8h4H50Wvbom

In good news this week, butterflies are emerging in big numbers for this year’s Big Butterfly Count in the UK, while scientists say walking just a bit faster could help older people stay healthier for longer.

23/07/2025

We loved working on this film with Clearbell Capital LLP, telling the story of London’s iconic Kodak Building - one of the city’s first open-plan office blocks.

Over a century on, this Grade II listed site has been sensitively retrofitted to meet modern sustainability standards, without losing the character that makes it so special.

It’s a great example of how sustainable design and heritage can go hand in hand to create future-ready spaces with a strong sense of place.

🎥 Watch the film on our Perspectives YouTube channel, featuring insights from Alice Murray, Head of Asset Management and Sustainability at Clearbell, and Emma Newman of PubMatic 👉 https://youtu.be/Krc-6a75CE8?si=P7x80KgxMnZLDfPj