12/11/2025
For TA teams to survive and thrive they need to become strategic partners to the business, not just fulfilment engines. But what does that actually look like in practice?
Being strategic isn’t just about adopting new tools or processes. It’s about shifting how TA communicates, listens, challenges, and adds value. It means knowing when to coach, when to persuade with data, and how to build trust without creating friction.
In Episode 737 of Recruiting Future, Matt Alder talks to Jeff Soto, VP Talent Acquisition (Americas) at Sony Music Entertainment, about the skills and behaviours that define high-impact TA teams.
They explore:
• The difference between Talent Advisory and Talent Partnership
• Why active listening is a critical TA skill
• How to influence hiring managers with insight, not conflict
• The role of data and storytelling in persuasion
• What the TA team of the future might look like
🔎 Listen by searching Recruiting Future wherever you get your podcasts