Andy Brown - Kajabi Expert

30/08/2025

Work with the tools you’ve got.

Check out the state of the tyres. The front right was down to the carcass.

Did I complain? No.
Did I go easy? Definitely not.

I pushed harder - and ended up with the fastest lap of the day.

And it made me think.

How often do we use “I don’t have the right tools” as an excuse to procrastinate?

Truth is, you don’t need the perfect setup to get going.

You don’t need the fancy system, the top gear, or even Kajabi (and I’m the Kajabi guy).

You just need to start.

👇🏼

As we roll into September, the opportunities are all there.

People are back at work.

They’re looking for guidance, coaching, and solutions.

So ask yourself- are you being honest about why you haven’t started yet?

Or are you blaming the tools, when the real issue is not taking the first step?

👉 That’s why I built the 30-Day Coaching Business Blueprint. It’s the stripped-back way to start selling your coaching in 30 days or less. No excuses.

Let me know if you want the link.

07/08/2025

How do you build a 6-figure online coaching biz:

67 customers paying $125 a month = $100,000

Simple, huh?

👇

And you’re not too late to join the $10BN Creator Economy.

You just need the right strategy and setup.

👇

Back in 2017, I paid $10k to launch a membership site using WordPress and every plug-in under the sun.

It crashed on launch day. We lost everyone.

Next, I hired a “Kajabi expert” and ended up with a half-built system and no support.

That’s when I was done with being a mug.

I went all in on Kajabi and built a business helping others avoid the same costly mistakes.

👇

Since then, I’ve worked with coaches, consultants, and enterprise teams around the world to build Kajabi systems that actually convert.

💡 Because Kajabi isn’t magic. It’s a tool.
Use it well — and it can change everything.

If you’re serious about building income from your knowledge or experience, now’s the time.

👇

I'm Andy — The Kajabi Guy.

No fluff. No BS. Just strategy-first Kajabi builds that work.

👉🏼 Find out more: www.great-circle.co.uk

23/07/2025

Where do you do your best thinking?

This morning, I was the only one in the water, catching waves.

No noise. No screen (other than Factor 50 on my baldy head) - just me, my board, and a few clean sets rolling in.

The problem (non-problem) with a session like this is that my mind starts to wander.

If you’re a surfer, you’ll know one thing…

When you’re in the zone, you always have a song pop into your head.

I once made the mistake of having a surfboard with a sticker that read “Essential Surf and Sail Necessities”

So what?

I’ll tell you…

I spent a year surfing with "Bear Necessities" from The Jungle Book in my head.

And I can’t even stand the film.

The board had to go before I needed professional help.

I digress…

👇

Today, in between waves, the old grey matter wandered to SEO.

Over the past couple of years, most of our Kajabi leads have come from search.

Previously Google, but more recently, AI.

(📌 Obvious tip: ALWAYS ask your prospects where they found you).

And while I can’t pretend to know every single ranking signal in the universe, what I do know, I put into practice relentlessly.

I obsess over it, for our own work and client work.

Because that’s where our business comes from - being found, being trusted and being clear.

👇

My clarity comes in the water, but the work happens when I’m back at my desk, applying every ounce of what I’ve learned.

I know, I know, the paradox of the surf geek, right?

So yeah, waves first, rankings second.

👇

Curious, where do you do your best thinking?

Hit me with your best shot (and most annoying tune)…

18/07/2025

Contrary to popular belief, I’m not dead.

A bit older, but not dead.

👇🏼

I just had to take a step back from the platform for a bit.

Why?

Because I was sick of the noise and the endless AI-generated garbage.

So I switched off and got back to real work.

I’ve been using the time to zoom out and look at what’s really happening in the online learning space.

And in all transparency, I’ve also been swanning around our incredible locale (and buying new hats).

But I digress…

👇🏼

There have been big conversations with clients, and I’ve been looking at the most successful memberships I’m part of.

And here’s what I’ve seen:

👉 Courses aren’t dead
👉 Kajabi’s not broken
👉 People are still buying

They’re just being way more selective.

So, which Kajabi builds are working right now?

They’re not the flashy ones with 30 modules. They’re the clean, lean ones built to deliver results, not overwhelm.

More than ever, less is more when building your courses and communities. Only give your audience what they need to succeed.

Which is good news for you as a creator.

Blended learning is the way forward: live coaching supported by on-demand resources.

This is where I’m seeing the highest completion rates.

👇🏼

So that’s what I’ll be sharing more of now I’m back.

Not fluff. Not hacks. Just proper insight from the Kajabi trenches.

And maybe a few more hats.

Good to be back, fam.

14/04/2025

The Kajabi Paradox

4 Years, $5K, Zero Revenue...

Have you fallen into the trap?

I know someone who’s been paying for Kajabi for four years…

And they’ve done absolutely nothing with it.

👇

Let’s say they’re on the $119/month plan.

That’s $5,712 spent on a powerful system they haven’t touched.

Here’s the thing:
They’ve got a solid idea.
They know their niche.
They’ve even mapped out a course and membership.

But every time they log in, they freeze.

Too many options.
Too much noise.
No clue where to start.

Kajabi is one of the best platforms out there...

But it’s not going to build the business for you.

Now imagine if - four years ago they’d paid a consultant $4,000 to set it up properly:
→ Website done
→ Course loaded
→ Membership built
→ Automations firing
→ Offers live

👇

Here comes the painful bit…

They’re selling a $497 course and a $29/month membership.
That’s what - 9 course sales and 35 members to break even?
Anything after that is profit, growth and freedom.

Instead, they’ve paid over $5k for an empty shell.

👇

The paradox:

Kajabi gives you the power to build a scalable business.

But for many, it becomes just another thing they’re stuck paying for because they never get help setting it up right.

If that’s you:
Stop staring at the dashboard.
Get help.
Get it built.
Start making sales.

Please don’t let another four years go by.

You know where I am when you’re ready.

👇

10/03/2025

You've invested in Kajabi. You've set up your landing pages. Your website looks professional.

But that "Courses" tab in your dashboard remains untouched, a digital ghost town of unrealised potential.

If this sounds familiar, you're not alone.

👇

It's time to stop planning and start creating:

How to Finally Launch Your Online Course. Overcoming procrastination isn’t about productivity hacks - it’s about a shift in mindset. Read Andy Brown's (Kajabi Expert) top tips on getting your course live and making you money.

08/03/2025

They told you to post content every day.

Here’s what they didn’t tell you:

Destination first.

👇🏼

I'm seeing it more and more.

Creators knocking their pan in to post content every single day.

Stressed. Pressured. 𝗗𝗲𝘀𝗽𝗲𝗿𝗮𝘁𝗲 𝘁𝗼 𝘀𝘁𝗮𝘆 ‘𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁’.

Sleepless nights over engagement and reach. Fearing the algorithm more than the grim reaper.

👇🏼

But here’s the problem…

They have 𝗻𝗼𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲𝗶𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲.
📌 No offer.
📌 No call to action.
📌 No clear destination.

It’s like me taking off in my plane with no flight plan.
I might stay in the air for a while.
From the ground, it might even look impressive.

But eventually, 𝗜’𝗹𝗹 𝗿𝘂𝗻 𝗼𝘂𝘁 𝗼𝗳 𝗳𝘂𝗲𝗹.

👇🏼

Posting every day without a strategy is just circling the sky.

Your content must 𝗹𝗲𝗮𝗱 𝘀𝗼𝗺𝗲𝘄𝗵𝗲𝗿𝗲.
✅ To an offer.
✅ To a conversation.
✅ To a transformation.

Otherwise, all you’re doing is creating noise.

👇🏼

So here’s a thought…

Instead of creating content seven days a week, why not try this?

📌 𝗖𝗿𝗲𝗮𝘁𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝟯 𝗱𝗮𝘆𝘀 𝗮 𝘄𝗲𝗲𝗸.
📌 𝗦𝗽𝗲𝗻𝗱 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝟰 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗼𝗳𝗳𝗲𝗿.

That way, when your audience is ready, 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗵𝗮𝘃𝗲 𝘀𝗼𝗺𝗲𝘄𝗵𝗲𝗿𝗲 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘁𝗵𝗲𝗺.

Remember: Destination first.

Because likes are vanity, and revenue is sanity.

+++

If you need help creating your offer, here are two ways I can help:

📌 Subscribe to my Kajabi Edge newsletter – Get insights, strategies, and actionable tips to grow and systemise your online business.

📌 Book a Power Hour coaching call with me. Let’s map out your offer and turn your content into conversions.

See what I did there? 😎

12/02/2025

"That's the stupidest idea I've ever heard."

👇🏼

We've all been there…

Sitting on an idea, a skill, or years of experience, while that little voice in our head (or sometimes a louder voice across the table) tells us it's not worth sharing.

👇🏼

Let me tell you something from experience:

That "stupid idea" you're holding onto right now? It could be worth millions.

Not just in money, though that's pretty cool too, but in impact, lives changed, and dreams fulfilled.

👇🏼

You're probably thinking, "Yeah, but my thing isn't special enough."

Stop right there.

That's exactly what Alessia thought about teaching ballet online. "Nobody's going to learn ballet from their computer," she said.

Now, her online ballet school has generated over $1 million in revenue, changing countless lives by helping adults fulfil their childhood dreams of dancing.

And she did this all on Kajabi.

👇🏼

See, we're all sitting on a goldmine of knowledge.

- That thing you do without thinking?

- The skill that's become second nature?

That's pure gold to someone else.

Your "ordinary" is someone else's extraordinary.

Your expertise doesn't have to be rocket science; it just needs to solve a problem, fulfil a dream, or make life a bit better for someone else.

👇🏼

Think about it:
• Your knack for organising chaos
• Those Excel hacks you use every day
• The recipes you learned from your Italian nan
• The way you taught yourself to speak in public
• How you manage to stay fit with three kids under five

Someone out there needs exactly what you know.

👇🏼

So how do we turn this expertise into something real? Into a course or membership that actually helps people?

First off, forget perfect. Perfect is the enemy of doing.

Start small. Start messy. Start anywhere.

Get your knowledge out of your head:
• Grab your phone, hit record, and talk through what you know
• Write down the questions people always ask you
• List the mistakes you've made and learned from
• Think about the shortcuts you've discovered
• Then turn that into something structured

A course. A membership community. A space where people can learn, grow, and support each other.

👇🏼

You might be thinking, "But isn't the market saturated?"

Nope. Because there's only one you:

• Your voice
• Your experience
• Your way of explaining things

That's what makes it special.

👇🏼

Remember Alessia's "stupid idea"?
One million dollars in revenue because she dared to try.

Countless lives changed because she ignored that voice saying it wouldn't work.

👇🏼

What's your "stupid idea"?

Go on. Be brave. Share what you know.

Someone out there is waiting for exactly what you have to teach.

Your move.

15/01/2025

Clients who value transformation aren’t hunting for bargains…

They’re looking for solutions.

Think about it: If you need surgery, do you choose the cheapest consultant or the one with the most expertise?

👇🏼

The same applies to your business:

→ Charge too little, and you’ll attract those who don’t value your work.

→ Pricing high doesn’t scare the right clients - it builds trust and signals quality.

👇🏼

Stop chasing the race to the bottom. Instead, focus on delivering massive value and charging what you’re worth.

You’ll work less, serve better, and attract clients ready to invest in their success.

Pricing yourself at rock bottom isn’t a strategy - it’s a shortcut to burnout.

—

♻️ Repost to inspire.
🔔 Follow me for more.
✍🏼 Subscribe to the Level Up Newsletter: 🔗 above.

18/10/2024

Picture this if you will...

It's 2016, and we’re mooching through the Cotswolds when Jules suddenly has an urge for new clothes (stop me if you've heard this before).

So, after getting up the temps and pressures on the steam-driven GPS, I hit the magic button:

“Clothes Shopping”

Et voila!

Okay, so it ranked number 3, but that was only due to distance.

👇🏼

As a business coach, you'll hear me talk about the importance of having the clearest message.

I reckon it doesn’t get much better than this 😁

We could learn a lot from this when it comes to naming our business and creating our Unique Value Proposition.

And yes, many shoes were purchased (aka; Conversion).

The clearest message cuts through the noise.

Have a great Friday.

Andy 😎

---

📌 PS: If you want help getting your Message and Unique Value Proposition dialled in, jump on a Power Hour coaching call with me.

Click on my website and then "1-2-1 Coaching Call"

Let' see if we can do better than this belter 😁

20/09/2024

I always did my best work on holiday, so we moved here.

Every September, we'd fly off somewhere warm.

Trying to maximise the summer and charge our batteries for the darker days and nights ahead.

As I'm sure you've done on similar trips, we always asked ourselves, "What would it be like to live here?"

In 2020, we decided to stop asking the question and actually make it happen.

4 years on, and the dream is still alive.

We don't own this villa, but we're fortunate enough to be invited to stay here when our friends are away.

When it comes to your dream, don't let the perceived price barrier stop you.

Our life now costs us a 3rd of what it used to, and the quality is 10x.

You can find every reason under the sun (or moon) to talk yourself out of your dream.

But you only need to find 1 that's strong enough to make it happen.

Go for it my friends, get that online coaching business setup and build a life you don't need a holiday from.

Have a great Friday 🙌

Join us in the Level Up Coaches Club and I'll show you how we made it happen: https://bit.ly/levelupfriday

14/07/2024

Love him or hate him, Marmite Man is back on Centre Court for the 10th time.

Here’s why it matters if you’re thinking of starting a business…

Experience.

At 37, Djokovic has a ton of it.

And that's why his fans pay to see him.

↓↓↓

Now, unless you’ve been living under a rock your entire life, you also have experience.

That means you’re further along the road than someone else.

Chances are, you’ve had to deal with some problems along the way.

And if you’re reading this, you’ve likely solved them.

This is what business is all about - solving people’s problems.

↓↓↓

I meet so many people who want to create their own coaching business.

But they tell me they don’t know what to do.

They think they have nothing to offer.

Read the top bit of this post again.

⬆⬆⬆

People buy experience.

If you have experience solving a problem that someone else has, you have something to sell.

You just have to wrap it up into a neat product, create an offer, and get it out there.

Nothing more complicated than that.

I met a girl at an event in Canada who thought she had nothing to sell.

A day later she launched her coaching business from a Facebook post and a PayPal link.

↓↓↓

Okay, you might not have as much experience as Novak.

But you have more than somebody who's one step behind you.

Be bold, be brave, and go solve some problems.

Your crowd is waiting for you.

Have a great Sunday.

PS: Vamos Alcaraz 🇪🇸

↓↓↓

I’m Andy, the Kajabi Guy.

I help coaches and training companies build and grow their businesses on Kajabi.