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The Morning Advertiser The Inspiration for Pub Success Since 1794 The pub trade bible - daily news, analysis and features.

Website: https://www.morningadvertiser.co.uk
Twitter: https://twitter.com/morningad
Instagram: https://instagram.com/morningadvertiser/

AI trial finds alcohol-free ads most likely to breach rulesThe advertising of alcohol-free products has “raised more con...
11/10/2025

AI trial finds alcohol-free ads most likely to breach rules

The advertising of alcohol-free products has “raised more consistent concerns” than all other alcohol categories in a cutting-edge artificial intelligence (AI) trial.

Read here:
https://www.morningadvertiser.co.uk/Article/2025/10/10/ai-flags-alcohol-free-ads-as-most-likely-to-breach-rules/

AI trial finds 48% of alcohol-free ads risk rule breaches, mainly due to unclear ABV labelling, prompting ASA guidance for advertisers.

Alcohol-free beer brewer Mash Gang is launching Swaptober Fest – which it claims is the UK’s first completely sober Okto...
11/10/2025

Alcohol-free beer brewer Mash Gang is launching Swaptober Fest – which it claims is the UK’s first completely sober Oktoberfest celebration.

As the festival name suggests, guests are encouraged to swap an alcoholic drink on the door to gain entry to Swaptober Fest.

Read here:
https://www.morningadvertiser.co.uk/Article/2025/10/09/swaptober-fest-sober-oktoberfest-with-mash-gang/

Mash Gang’s Swaptober Fest brings sober Oktoberfest vibes with alcohol-free beer, Bavarian fun and no hangovers – celebrating Sober October in true party style.

JDW has injected over £25m of capital so far in 2025, including new pubs, major refurbishments, and expanded franchise p...
11/10/2025

JDW has injected over £25m of capital so far in 2025, including new pubs, major refurbishments, and expanded franchise partnerships

JD Wetherspoon (JDW) has announced more than £25m of investment across its UK estate so far in 2025, reflecting sustained confidence in long-term growth despite cost pressures facing the wider sector.

Read here:
https://www.morningadvertiser.co.uk/Article/2025/10/09/jd-wetherspoon-invests-more-than-25m-in-new-pubs-and-refurbishments-across-2025/
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JD Wetherspoon has announced over £25m of investment so far in 2025, including new pubs in London and coastal holiday parks, major refurbishments across its estate, and expanded franchise partnerships with Haven and the Papas Group.

Major expansion 🚨The newly upgraded Damm Eagle Brewery in Bedford, featuring a second brewstream and advanced canning li...
11/10/2025

Major expansion 🚨

The newly upgraded Damm Eagle Brewery in Bedford, featuring a second brewstream and advanced canning line, marks Damm’s first brewing site outside the Iberian Peninsula following a £70m investment.

The Damm Eagle Brewery now includes an additional brewstream and new canning line, meaning it has almost doubled capacity to 1.8m hectolitres a year, with a target of 2m by 2027.

Read now:

Damm has launched its first brewery outside the Iberian Peninsula in Bedford after a £70m investment, doubling capacity to 1.8m hectolitres. The site features a new brewstream, canning line, and UK accelerator programme to drive innovation, sustainability, and job growth.

Punch to reopen the Blue Boar in Ludlow later this monthPunch Pubs & Co has vowed to reopen a historic Shropshire pub la...
11/10/2025

Punch to reopen the Blue Boar in Ludlow later this month

Punch Pubs & Co has vowed to reopen a historic Shropshire pub later this month following concerns over its temporary closure during peak tourist season.

Read here:
https://www.morningadvertiser.co.uk/Article/2025/10/09/punch-pubs-to-reopen-the-blue-boar-in-ludlow-in-october/

The Blue Boar, a historic pub in Ludlow, is undergoing a £275k refurbishment by Punch Pubs to preserve its 17th-century charm while introducing modern elements, with plans to reopen under new management later this month.

GBPA winners have reported significant boosts in trade since the awards, with one pub already hiring new staff to cope w...
11/10/2025

GBPA winners have reported significant boosts in trade since the awards, with one pub already hiring new staff to cope with demand 📈

Nigel Smith, who runs the 2025 Best Country Pub, the Fleece Inn, Northamptonshire, told The MA trade following the event was up 20%. ✅

Read more here:
https://www.morningadvertiser.co.uk/Article/2025/10/03/pubs-see-boost-to-trade-after-great-british-pub-awards-win/

Following the Great British Pub Awards, winners experienced notable increases in trade.

New products: This special-edition round-up features Greene King, Vocation, Luscombe and more 🎃With the spooky season ju...
10/10/2025

New products: This special-edition round-up features Greene King, Vocation, Luscombe and more 🎃

With the spooky season just around the corner, The Morning Advertiser (The MA) has rounded-up the best new products available for pubs this Halloween.

Read more here:
https://www.morningadvertiser.co.uk/Article/2025/10/10/new-drinks-products-available-for-pubs-this-halloween/

This special-edition Halloween round-up features new products from Greene King, Vocation, Luscombe, Kraken and more.

📢 "Later hours won't save us."Publicans across the UK are calling out the Government’s suggestion that extending pub ope...
10/10/2025

📢 "Later hours won't save us."

Publicans across the UK are calling out the Government’s suggestion that extending pub opening hours will fix the hospitality crisis.

They argue it ignores deeper issues like soaring costs, staff shortages, and high taxes.

Read here:
https://www.morningadvertiser.co.uk/Article/2025/10/10/publicans-hit-back-at-claims-later-opening-hours-will-save-pubs/

Publicans and operators including Punch Pubs and Star Pubs have rejected Government suggestions that extending opening hours will revive the sector, calling instead for urgent action on VAT, energy costs and business rates to tackle the real challenges facing pubs.

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Our Story

Published since 1794, we are the longest consistently running news source - and not without good reason.

We provide publicans with the latest pub news, analysis, features and unique advice-driven content, giving them powerful insights and robust information to help their businesses succeed.

As well as our award-winning editorial content, the MA team works tirelessly to deliver the best face-to-face events in the industry - The Publican Awards and The Great British Pub Awards being the highlights of our events calendar.

Website: https://www.morningadvertiser.co.uk Twitter: https://twitter.com/morningad Instagram: https://instagram.com/morningadvertiser/