17/02/2025
Why Your FACEBOOK PAGE DOES NOT Earn Much
“Where some Pages or Profiles earn $1,000, some Pages or Profiles earn a mere $100 from relatively the same number of views plus more or less the same subscribers count.”
Facebook Content Monetization program is a new program that once a Page or Profile is approved for, allows the publisher to earn revenues from their public posts on Facebook.
Unlike the previous programs which include Ads on Reels, In-Stream Ads which is also known as Ad Breaks, Stars, Performance Bonuses etcetera, which are applied for and reviewed and approved separately, this new program; the Content Monetization Program combines Ads on Reels, In-stream Ads and Performance Bonuses into one. In other words, once your Profile or Page is approved for the Facebook Content Monetization Program, you automatically begin to earn revenues from the public posts you upload on your page or timeline.
Similarly, the new Facebook Content Monetization program now rewards you for more content formats. For example, pictures and text posts are now monetizable. To put simply, you can now earn money for simply uploading pictures and text posts on Facebook in addition to the videos that were previously only monetizable.
But, for most creators, earning money is not the issue but earning MEANINGFUL money.
Where some Pages or Profiles earn $1,000, some Pages or Profiles earn a mere $100 from relatively the same number of views plus more or less the same subscribers count.
If you have been a follower, you should have seen a screen-recording we shared showing how one of our customers’ Page having about 200K followers earned $493 in under 12 hours from In-Stream Ads on the day-one it was approved for In-Stream Ads. Whereas, we have some Pages, having over 1M followers that struggle to earn $1.5K in 28 days before the Page got to us.
Now, here comes the BIG QUESTION:
WHY SOME FACEBOOK PAGES EARN MORE WHILE OTHERS EARN LESS?
First, the short answer: their predetermined value comes to play!
Now, let us elaborate;
If your page or Profile does not earn much, that shows that your Page’s predetermined value is less.
And in the case of Pages that earn much higher, Facebook has predetermined that these Pages are more valuable.
HOW’S THIS POSSIBLE?
For every Pages and Profiles that exist on Facebook, Facebook systems collect some data from these Pages and Profiles for evaluation. These collected data are processed and used for referential, statistical, analytical purposes but this is to name the least.
Meanwhile, we’re not going to discuss all these purposes here. We’ll only touch on the purposes relevant to our topic for discussion: why pages earn less or more.
HOW FACEBOOK DETERMINES THE VALUE OF A PAGE
Subscriber’s Count?
Number of views?
Or, engagements?
NO!
While all of the above can greatly influence the value of your Page for good, they can also make up for a bane. In other words, if Facebook systems only looked at the subscribers counts to determine a Page value, revenues for Pages like Mr Beast would have been unimaginably huge.
Or, if the system considers just the number of views or engagements, Pages such as Cristiano Ronaldo or singers with huge fan bases such as Rihanna, Taylor Swift, Shakira and Beyonce Page’s monthly payouts would be humongous. Of course, these celebrity Pages, if monetized, earnings are huge but mostly not as expected considering the engagements seen on most of their Pages and their wow subscribers counts.
SO, WHAT EXACTLY INFLUENCES A PAGE VALUE FOR GOOD?
1. Page Health
2. Subscribers Counts - how the subscribers are accrued is essentially important
3. Number of Views - again where your views come from and how it’s achieved is important
4. The Engagement - similarly, from where and how the engagements are conducted are together an important factor
5. Amongst other important factors not listed here
SO, WHEN PARTICULARLY SHOULD YOU BE MINDFUL OF THE LISTED FACTORS?
While you can work to adjust and improve on your Page’s value revenues-wise, the best times to do this is between;
The last two weeks before you apply for monetization and the first two weeks after which your Page is enrolled and approved for monetization.
That is why, as you can see from the screenshot attached to this post, Facebook highlights that;
“For a limited time, your earnings rate will be higher for all eligible videos and reels.”
In other words, if you’re able to score and maintain a higher value, your Page’s earnings would even be higher and it’ll continue to be so for as long as you’re able to maintain it.
However, if you have missed these periods, you can still ramp the Page value but then, you’d need a slightly different approach.
Back in the days when Facebook showed Page RPM and Ad CPM values for all Pages, it was easier to work on and monitor in real time but that’s not to say it’s impossible to ramp the Page’s values still.
***This content is intended to enlighten and educate Facebook Content creators only. You’re advised to conduct further research to brush up your knowledge of the topic discussed. Or, join our Facebook Creators AMS Space for further tutoring.***
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