24/08/2026
ok *deep breath* …it’s confession time…
i teach SMM’s to streamline, systemise + scale. i preach about not working until 2am anymore and stepping out of the hustle.
and yet i’ve been up working until 1am the last couple of nights.
so does that make me a hypocrite?
no. because it’s never black and white.
just because i share 20k months doesn’t mean my income is literally always 20k months.
of course there are ups and downs, that’s business.
just because i share that i work three days a week, school hours only, doesn’t mean it’s always like that.
just because i have a dream team who do so much for me and i genuinely couldn’t run this business without them, doesn’t mean i never graft myself.
it’s the summer holidays.
i’ve been out with the kids all day. or if we stay home - making endless snacks and refereeing wrestling matches in the living room.
and to be honest, i have adhd and my most creative hours are from 10pm onwards. that’s just how my brain works.
so let’s not judge, and let’s not pretend everything is black and white.
it’s okay to work until 1am, 2am even, if that’s what you actually *want* to do.
what’s not okay is when it’s 24/7.
when you *have* to do it just to get by.
when you’re exhausted and there’s no end in sight and no choice in it.
there’s a HUGE difference in being inspired at midnight and forcing yourself to stay awake because you’re totally maxed out.
if that’s you right now, trust me, i’ve been there. i get it. and there is a way out.
i’ve helped so many social media managers become the highest earner in their family, hitting 20k months plus, without sacrificing their physical or mental health in the process.
it doesn’t have to be either/or.
you can love your work and still have your evenings back.
you can outsource and step into ceo role and still get lost in content creation on Canva at midnight when inspiration strikes.
this is exactly the real talk we’re getting into at level up live: the social media managers summit next month.
18th september, shoreditch, id love to see you there - you can grab your ticket from my bio or comment “LUL” 🤍