
12/09/2025
When I first started my agency, I thought the key to success was saying yes to everything, working all hours, and charging “just enough” so clients didn’t say no 🫣
And that’s exactly how I ended up burnt out, underpaid and hiding in the hotel bathroom on holiday with my laptop balanced on the sink 🙃
Over the years (and after a fair few mistakes), I’ve learned what actually makes the difference...the questions no one really answers when you Google “how to grow a social media business.”
❌ Do you really need to niche?
❌ How do you stop clients treating you like a 24/7 helpline?
❌ How do you go from £200 invoices to consistent £2–5k retainers?
❌ And how the f**k do you do all that without working 12–14 hour days?
The answers? They’re simpler than you think and they all come down to boundaries, strategy and backing yourself like the CEO you want to become.
Being “fully booked” isn’t the dream if you’re exhausted, undercharging and one client ghost away from panic posting.
If you’re a social media manager who’s ready to earn more without burning out, I’m opening up a few free SMM Scaling Success Strategy Sessions. Comment SOFTGIRLSMM and I’ll send you the details 💌