03/10/2025
📊 NEW: HFMA ‘Health of the Nation’ Report 2025
Supplement use is booming among younger age groups — with 36% of 16–24s turning to social media and influencers for advice. 👀
While 67% say they’re healthy, only 22% hit their 5-a-day and just 21% get enough fibre. With 37% of Brits now taking a daily supplement, there’s a clear opportunity for the health food industry to step up - and speak to Gen Z with trusted, accurate content.
💡 The message is clear: go where they scroll, but bring the science with you.
Read all the details: https://www.newnaturalbusiness.co.uk/spotlight-on-the-health-of-the-nation
