10/09/2026
Let me guess.
You’ve been told you need to be on Facebook.
Then someone told you Instagram is where all the customers are.
Then somebody else said you absolutely MUST be on TikTok.
Meanwhile, LinkedIn is apparently having a moment, Pinterest is quietly doing its thing in the corner and YouTube wants you to become a full-time video producer.
And you're sitting there thinking:
“I run a bloody business. I don't have time to be on all of these.”
Good.
Because you don't need to be.
You don't need to be everywhere
There are billions of people using social media around the world, which is brilliant news for businesses.
But that doesn't mean you need to create content for every platform known to humanity.
Being successful on social media isn't about posting everywhere and hoping something sticks.
It's about working out where your people are, what they want from you and which platform you can realistically keep up with.
Because there's no point choosing TikTok because everyone says it's brilliant if you absolutely hate making videos and would rather clean the oven.
Your strategy needs to work for your business and your life.
Find out which platforms fit in my latest blog post here: https://contentcrate.co.uk/blog/articles/which-social-media-platform-should-business-be-using
As always, keep it wildly simple
Nicola 🐆
Let me guess. You’ve been told you need to be on Facebook. Then someone told you Instagram is where all the customers are. Then somebody else said you absolutely MUST be on TikTok. Meanwhile, LinkedIn is apparently having a moment, Pinterest is quie....