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The Brand Club ☁️ Social Media Management
☁️ Content Creation Days
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Some of your best content ideas are probably the things you’ve never thought to post… because they just feel way too obv...
21/08/2026

Some of your best content ideas are probably the things you’ve never thought to post… because they just feel way too obvious to you.

You know what happens after someone enquires.
You know how long the process takes.
You know what they need to bring.
You know what happens when they arrive.
You know what happens afterwards.

But your customer might not.

When you do something every single day, it’s really easy to assume everyone else knows how it works too. And actually, those really simple bits of information can be the exact thing someone needs to see before they feel comfortable enough to enquire or book.

So next time you think, “surely everyone knows that?”…

Post it anyway 😂

The obvious stuff is often the useful stuff.

My recent pics as a social media manager 🤳Catching up with a 5 minute car break. Reviewing some content. Couldn’t live w...
19/08/2026

My recent pics as a social media manager 🤳

Catching up with a 5 minute car break. Reviewing some content.

Couldn’t live without my DJI osmo pocket 🤳

Desk set up:
Laptop
Screen
Coffee
Protein shake

Day out with mama 🤍

No caption needed.

Lip combo I’m loving. 🥰

X2 a day. 💧

Client products sent by Redken

Working alfresco … with a gorg breakie. ☕️

Capturing the toner 🤳

A content session in the workshop 🎥

Double up 🚰☕️

18/08/2026

Repeated exposure builds familiarity. Familiarity builds recognition. And when someone eventually needs what you sell, you want to be the business, and the face they remember.

There’s a reason I bang on about showing your face on social media. 😂

And it doesn’t even have to be you as the business owner.

If you’re one of those people who avoids the camera at all costs (firstly, yesss, I absolutely get it 😂), it can be an employee, your partner, a team member… anyone who’s a little more comfortable being the face of the business.

The more consistently people see that same face alongside your content, the more familiar your business starts to feel.

And if it’s just you in your business, you don’t have to go straight into talking Reels if the thought fills you with dread.

Start small.

Film yourself working.
Get a few natural photos or selfies.
Progress to a quick talking Story that disappears in 24 hours.
Then try a short Reel.

It gets easier the more you do it. Promise.

You don’t need to become an influencer. You just need to give people a face to remember. 🤍

05/08/2026

Soooo… a little more context. 👇

If there’s someone talking on camera (like in this video), I’ll almost always add captions and sound effects to help keep people engaged.

If there’s no talking, I’ll usually use music, text on screen, and a speed and a few adjustments. The only exception is if I’m filming something where the colour needs to stay completely true to life (like hair), then I won’t touch adjustment settings at all.

Hope this helps!

Service menu is here 👩🏻‍💻Everything you need to know is in my brochure. Just fill in the form in my bio and it’ll land s...
30/07/2026

Service menu is here 👩🏻‍💻

Everything you need to know is in my brochure. Just fill in the form in my bio and it’ll land straight in your inbox. 📧

18/05/2026

One thing I always tell clients, your audience doesn’t just want to see what you sell, they want to see the people, the process and the day-to-day behind the business.

That’s the kind of content that builds trust.

The everyday moments you probably don’t think twice about are usually the things that make people stop watching, connect with your brand and remember you.

You don’t need to constantly create overly polished content to grow online. Most of the time, people just want to see what actually goes on behind the scenes.

Here’s a snippet of footage I capture for my workshop client. 🎥

Spend a content day with me 🤳Always the best days with .of.hair.carlton | Now to the real work … bringing the content t...
17/04/2026

Spend a content day with me 🤳

Always the best days with .of.hair.carlton |

Now to the real work … bringing the content to life 👩🏻‍💻

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