05/11/2025
Think TikTok is not just for the 'kids' and doesn't have any relevance in your marketing. Think again.
23 million users in the UK says you're wrong while you could be leaving a profitable revenue stream for your competitors to clean up.
The audience spans beyond Gen Z (13-28) — Millennials (29-44) and Gen X (44-60) users are growing fast, expanding opportunities for different industries. I would hazard a guess that your potential customers fit into one or more of these age ranges. Remember when Facebook was just for the 'kids.' Follow the money and you'll find them on TikTok as well.
TikTok is incredibly flexible and doesn't require a professional videographer. Did you know image carousels perform incredibly well on TikTok and that you can do most things from your laptop not just your phone. There's more, much more, views, likes and engagement usually perform much better than other social media platforms which means, get it right and your business could go 'viral' very, very quickly. There's also fantastic integration with paid for advertising which is cost-efficient, that converts into sales readily with excellent ROAS. Take a look and you'll see all the big brands on TikTok as well as smaller, local businesses. They're not there to make up the numbers - they are doing the numbers.
Want to know more about how your business can leverage TikTok? Get in touch for a FREE TikTok marketing call. Pick a day and time of your choosing: https://calendly.com/go-marketing-appointment/free-15-min-marketing-chat