Innov8 Social

11/03/2025

One Simple Change for Better Social Media Results

If you’re in the maritime industry and struggling with social media, start here:

📱 Post one vertical short-form video per week
⏳ Hook your audience in the first 3 seconds
🤝 Be consistent & approachable

That’s it. No overcomplication. No big production needed. Just start.

In Episode 4 of the Social Media for Business podcast, Alex Anderson breaks down why short-form video is the best way to boost engagement and visibility right now—especially for B2B maritime businesses.

Want more insights on how to make video work for you? Watch the full episode and get expert advice on creating content that converts.

🎧 Listen now:
▶️ YouTube: https://youtu.be/UWZJEk25DZE
🎵 Spotify: https://shorturl.at/cT5Ax

📖 Prefer to read? Check out the episode write-up here: https://shorturl.at/A8FAp

08/03/2025

We work with some AWESOME women.

From our incredible team to the inspiring clients we support, we’re surrounded by women who drive change, lead with expertise, and make waves in their industries, especially in maritime!

Today, we just want to say a huge for being brilliant, bold, and downright wonderful.

Here’s to celebrating you, not just today, but every day! 👏💙

Tag a woman in business who deserves some appreciation!

27/02/2025

Feeling like social media algorithms are running your life? 😩

Don’t sweat it—they’re not the enemy. Sure, it’s helpful to know the latest trends and updates, but here’s the thing: great content always wins.

If you’re connecting with your audience’s pain points on an emotional level—making them feel seen, heard, or inspired—you’re already breaking through.

Algorithms might shift, but human connection never goes out of style. So, focus on creating content that resonates, not just content that ticks a box.

How do you keep your social media game human-first? Let’s hear your take! 👇

(And enjoy this meme while you’re at it—it’s too relatable not to share!)

25/02/2025

You Don’t Have to Do Everything on Social Media.

Feeling overwhelmed by the sheer volume of platforms, trends, and content strategies?

In Episode 3 of The Social Media for Business Podcast, our founder, Rebecca Bridgen spoke with Niki D’Hubert, Managing Director of Navigate PR, about cutting through the noise and staying focused on what really matters for your brand.

💡 Key Takeaways:
🔹 Focus on Your Objectives: “You don’t have to do everything everyone else is doing,” Niki explains. Instead, stay laser-focused on your goals and tailor your approach to what works for your brand and audience.

🔹 Play to Your Strengths: If TikTok isn’t your audience’s hangout, don’t force it. Invest your resources where they’ll have the most impact.

🔹 Avoid the Comparison Trap: “Looking at what others are doing is important, but don’t let it distract you from your strategy.”

“Social media isn’t about doing more—it’s about doing what’s right for you,” Niki shares.

Ready to simplify your strategy?
Catch Episode 3 for practical advice on cutting through the noise and staying true to your brand.

Watch or listen now 👇
🎙️ Spotify: https://shorturl.at/zaijW
📹 YouTube: https://youtu.be/YcwWjVDVpdA
📖 Prefer reading? https://shorturl.at/X0npX

💬 How do you stay focused on your strategy? Share your thoughts in the comments!

🌟 Found this helpful? Share it with someone who needs to hear it.

20/02/2025

🎨 Did you know? Posts with custom visuals get up to 650% more engagement than text-only content!

In today’s fast-scrolling world, strong visuals aren’t just nice to have—they’re essential for brand recognition. Consistent, eye-catching graphics make your brand stand out and ensure it’s memorable. Here’s why visuals should be at the heart of your social media strategy:

❇️Instant Recognition: Consistent colours and logos make your brand instantly recognisable.
❇️Boost Engagement: Visuals are proven to drive higher likes, shares, and comments.
❇️Memorable Messaging: People remember 65% of info paired with images—compared to just 10% with text alone!

Want to learn how visuals can amplify your brand? Check out our latest blog for more insights and tips! Read here

In the bustling world of social media, standing out is essential. With countless brands popping up in every scroll, it’s often strong visuals that stop the scroll, spark connection, and make your brand stick. But beyond just catching eyes, compelling visuals are a cornerstone of building solid bra...

18/02/2025

Did you know how much the way we consume news has fragmented over the years?

Episode 3 has dropped of The Social Media for Business Podcast is here! This time, Rebecca Bridgen chats with Niki D’Hubert, Managing Director of Navigate PR, about managing brand risk in a world where news is fragmented and fast-moving.

💡 Key Lessons from Niki:
🔹 Adapting to Fragmentation: Traditional news channels have given way to splintered sources, creating challenges—and opportunities—for businesses to communicate effectively.

🔹 Building Credibility: Why consistency, authenticity, and proactive communication are critical in a world where trust is fragile and audiences are overwhelmed by noise.

🔹 Risk Management in Real Time: How brands can prepare for crises and stay ahead by listening to their audience and creating a bank of positive interactions.

“Social media amplifies risks and opportunities at lightning speed,” says Niki. “But it also allows businesses to engage directly with stakeholders, building trust and credibility through real-time transparency.”

🎥 Don’t miss the insights and practical advice on managing your brand’s reputation on and beyond.

Catch up on Episode 3 here 👇

🎙️ Spotify: https://shorturl.at/zaijW
📹 YouTube: https://youtu.be/YcwWjVDVpdA
📖 Prefer reading? Find it here: https://shorturl.at/X0npX

🌟 Found something insightful? Please share or tag someone who’d benefit!

💬 Got thoughts on managing brand risk? Drop a comment—we’d love to hear from you!

14/02/2025

When you realise effective social media takes more than a quick post... 🕒 Yep, there’s a bit more to it than hitting 'publish.' But trust us, the time you put in shows up in results. 💥

Quick tip: Plan your content in weekly blocks to save time and keep things cohesive. The extra effort now means you’ll have more engaging posts later. Worth it? We’d say so! 💼✨

11/02/2025

Struggling to create content your audience actually wants to read? We’ve got you covered. 💬

Do you ever feel like you're throwing content at the wall to see what sticks? 🎯 It doesn’t have to be that way. Our latest blog reveals 6 actionable strategies to help you get real feedback from your audience, so you can create content that connects, engages, and drives results.

In this post, you'll learn:
✨ How to use polls and surveys to spark engagement
✨ The secrets hiding in your analytics
✨ Why your audience’s DMs and comments are pure gold
✨ The power of A/B testing content ideas

🔗 Ready to refine your strategy? Click here to 👉 Read the full blog

💭 What’s your go-to method for finding out what your audience wants? Let’s exchange ideas in the comments!

When it comes to social media, creating content that resonates with your audience can feel like trying to read their minds. For corporate SME business owners and marketing directors, the challenge is even greater—you need content that not only grabs attention but also drives meaningful outcomes fo...

06/02/2025

When you finally outsource social media, and your marketing manager just got a whole lot happier 😌🙌

Letting experts handle the socials means more time for strategy, creativity, and the work that truly moves the needle. Because sometimes, the best ROI is giving your team room to breathe! 💡✨

04/02/2025

Social Media Isn’t a Stand-Alone Tactic.

In Episode 3 of The Social Media for Business Podcast, Niki D’Hubert dropped a reminder every marketer needs to hear:

🔹 “Social media isn’t a stand-alone tactic—it’s part of a bigger picture.”

💡 Key Takeaway:
Your social strategy should align with your wider business goals, working hand-in-hand with other communication channels. It’s not just about posting—it’s about creating a seamless, holistic experience that speaks to your audience wherever they are.

💬 How do you ensure your social strategy supports your overall business goals? We’d love to hear your thoughts!

Catch more insights in the full episode:
🎙️ Spotify: https://shorturl.at/zaijW
📹 YouTube: https://youtu.be/YcwWjVDVpdA
📖 Prefer reading? https://shorturl.at/X0npX

🌟 If this resonated with you, share it with someone who it might help—or let us know your perspective in the comments!

03/02/2025

When your social media is on point, and clients actually mention it in meetings? 😎 That’s the dream, right? Here’s a little secret: a consistent, thoughtful presence isn’t just for show; it’s a brand booster that gets noticed! 💡

Pro tip: Pick three key topics that align with your brand values and keep those on repeat.

A great social feed = an easier conversation starter (and a brand vibe that sticks). Keep showing up and watch the magic happen! ✨