AajKal Media

AajKal Media Aaj-Kal Media is a fully integrated media, production, broadcasting and communications consultancy company. AajKal Media is focused on everything Asian.

We have over 35 years experience of working within the entertainment and media industries, producing and presenting programmes, organising high profile events and managing PR campaigns for artists, record labels, films, TV Channels and major events. Our specialism expands across public relations, film distribution and digitisation, television and radio broadcasting, events management, and communication consultancy. We create publicity campaigns for all types of Asian films, TV channels, radio stations, major events and music labels. At Aaj-Kal Media we do what it takes to provide our partners with the very best results to ensure they remain in the public eye and with high regard to their professional reputation and profile across all mediums. We are more ambitious for our partners than sometimes they are for themselves! Our team of professionals have diverse public relations, media, broadcasting, business development, and communication backgrounds; and our Associates are leaders in their field with international reputations for creativity, honesty, trust, timeliness and value for money. We have built our reputation by working with established film studios, music labels, TV and radio channels, promoters, actors, producers, directors, singers, presenters, and celebrities.

Boota Pardesi is one of those true legends in the UK Bhangra world - someone whose voice and energy have kept the spirit...
03/03/2026

Boota Pardesi is one of those true legends in the UK Bhangra world - someone whose voice and energy have kept the spirit of Punjabi music alive for decades, especially in Britain. Born in Punjab (India) and raised with all those classic folk tunes and filmi vibes, he moved to England with his family and ended up right in the thick of the Midlands scene.

Back in 1986, he linked up with Silinder Pardesi to create Pardesi Music Machine. That partnership really put them on the map during the golden era of UK Bhangra in the ’80s and ’90s. They were known for their incredible live shows that got everyone on their feet - no one could resist moving when the samples kicked in and the band brought the house down.

What made their sound so special was how they mixed things up. They took the heart of traditional Bhangra - the dhol, tumbi, algoza, those lively boliyan - and blended it with modern touches like synths, electric guitars, and punchy bass. It felt authentic to Punjabi roots, singing about the Punjabi swag, love and celebrations, but polished enough to dominate dance floors and clubs. Tracks like “Pump Up The Bhangra,” “B***e B***e Hogaye Mitro,” “Nashe Diye Band Botley,” and “Pardesi Pind Vich” became massive anthems. They were the first in the scene to play around with music samples in recordings and live sets which helped set them apart and push the genre forward.

They dropped some iconic albums, like Nashay Diye Band Botlay in 1987, Pump Up The Bhangra in 1988 , Shake Yer Pants in 1990 , and many more which still get pulled out on compilations today, plus later ones like Bhangra Punjab Da in 1999. The band scooped up awards, including Best Band at the UK Asian Pop and Media Awards, and their performances - from spots like The Dome in Birmingham to big events like Glastonbury and the Millennium Celebrations in Birmingham with Sir Cliff Richard - were legendary for the pure electricity they brought.

Boota’s voice was a big part of it all - strong, full of feeling, and perfect for those dynamic harmonies with Silinder. Even after the band’s peak years, Boota kept going strong. He’s released heartfelt tracks like “Maa” in memory of his mum, and he’s still out there performing. Recently he dropped a fresh take on “Ik Gal Sadi Maan” in late 2025, and is now teasing more music for 2026, and he’s been hitting stages at events like dinner & dance nights and Bhangra blasts.

Through Pardesi Music Machine, Boota helped turn UK Bhangra into something bigger. They connected old-school Punjabi traditions with a new generation growing up in Britain, making the music feel fresh and exciting while staying true to its soul. That fusion style inspired so many artists who came after, keeping Bhangra relevant across cultures and borders.

Boota’s still out there doing what he loves, proving that real passion for the music never fades.

HISstory is on our YT channel

Boota Pardesi is one of those true legends in the UK Bhangra world - someone whose voice and energy have kept the spirit of Punjabi music alive for decades, ...

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