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27/06/2025

Looking good isn't the whole story ... but it helps!

This week I have been helping my client sharpen up their content.

Ben sent me the files, I tweaked and uploaded them ready to be published.

Simple as that.

If you need support in looking and sounding your best in your latest video or podcast recording, give me a shout - I'd be happy to help!

19/06/2025

A lot of businesses invest in great events... But forget to press record.

If you have an event coming up, but aren’t sure how to maximise it’s full potential, I’m here to help to make the most of these moments.

Pictures are great, the conversation for those in the room is fantastic, but what if you could reach that weren’t able to attend?

The image below shows not just a panel discussion with audience participation, its capturing how we created a live podcast session where knowledge, personality, and trust were all captured in real time.

When you create content that feels real, raw, and relevant, your audience doesn’t just watch - they connect.

If you’re planning an event, talk, or panel... don’t just let the moment pass. Let it live on.

I help businesses and speakers turn live sessions into podcasts, YouTube clips, and bite-sized brand boosters. 
DM me “LivePod” and let’s talk about how we can make more from your next live event.

12/06/2025

Ever tried to “just talk to camera” and ended up sounding like a hostage video?🤣

You’re not alone. The truth is, most of us aren’t wired to deliver polished monologues on demand. But give someone a cuppa and a good question, and suddenly the gold starts flowing.

That’s why I recommend it. Because a conversation, is a normal thing we do every day, and not a performance we need to practice to get right.

It feels more natural, sounds more genuine, and (bonus!) you’ll cover way more ground than you would trying to script every word.

When I used to teach, I learned this the hard way. I could stand at the front of the room and talk at students for 30 minutes… or I could ask a few questions, listen to their ideas, and suddenly we were having a real conversation. One that stuck. One that mattered.

It’s the same with content.

Remember that a 30-minute recorded conversation can be repurposed into:
5–10 short-form video clips
A podcast episode
A blog post or article
Quote graphics
Carousel posts
Email content
And more...

That’s your social media calendar sorted for weeks! All from one relaxed, authentic chat.

So if you’re a business owner or coach who wants to show up online without the stress of scripting or second-guessing yourself, let’s talk. I’ll help you capture the conversation and turn it into content that connects.

Drop me a message or comment below, I’d love to hear what you’ve been meaning to say (but haven’t quite known how to say it).

09/05/2025

15 years of experience. Great reviews. Proven results.
Still struggling to sell? You’re not alone.

This week I helped a client plan and create a month of content to promote a digital product. It ticked all the boxes:
✅ £10 entry price
✅ 5-star reviews
✅ Real value

But no sales. Why?
The sales page lacked trust. The reviews were for a different service. The price felt too low. No clear end result for anyone.

Why? People need to see what they’re buying. They want proof, not promises.

If your content isn’t converting, DM me and we can work together to help you fix that. Let’s create content that sells.

25/03/2025

How a Podcast Built Trust and Landed a Big Contract… All Without a Single Sales Pitch

A while back, I helped my previous employer create a podcast series.

The goal?

💭Share insights
🤝Build trust
👥and connect with the right audience

I was the host, in charge of the online product development, but I never expected what happened next…

Many months later, I was asked to join a sales call, not for a product demo, but for an introduction.

The client “felt like they already knew me.”

We had never spoken. ❌

No emails. ❌

No meetings. ❌

But through the podcast, I had built a connection with them. ✅

That trust translated into a major traineeship contract. 💰

That’s the power of long-form content.

It turns conversations into conversions, without the hard sell.✅

If you’re a business owner sitting on a goldmine of knowledge but struggling to get visible, I can help you create content that builds trust before the first meeting.

Want to chat about how video or podcasts can work for you? Let’s talk.

04/03/2024

Exhausted with posting content? Maybe you're making it hard on yourself?

When we see others posting regularly, be it weekly, daily, or even multiple times a day.

This isn't because all they do is create content (unless you're a big organisation or you're business is content creation), after all how else are people doing the work that pays the bills?

Often people who are consistent block off time to create multiple pieces of content in the one day.

Think of creating your own production line for content creation, just like a car factory, so you save time setting up/ getting in the zone or even remembering to get something ready to share?

Here are some examples of how this can work no matter the medium you want to share.

This is easy for traditional podcasters, who are audio only, because they simply need to have a check list of what they want to talk about, then once recorded, all they need to do is edit and upload their episodes according to their release schedule.

For those capturing video, you may want to consider if a wardrobe change is needed. (if you don't want people to realise its all captured on the same day, bring a couple of new tops and do a quick change after each video and no one will ever know)

If your looking to get more snaps to share on the likes of Instagram, take some pictures of you posing with different reactions - shocked, happy, sad, thoughtful... these can then be used over and over again. By have wording to match the post your added on a platform like Canva then this can help you to have something ready to go when you need it.

Need help with ideas, accountability or the production itself? Shoot me a DM to discover how to improve your consistency.

03/03/2024

Increase your influence by joining your audience on their daily commute, fitness routine, completion of the chores.

I don't mean jump on your bike and tag along. Instead offer your audience something interesting to listen to.

As humans we are always looking to improve our efficiency.

So when faced with a length of time completing a repetitive job, it's unsurprising that we find away of turning it into an opportunity to be entertained or learn.

This is where our chance to spend a large amount of uninterrupted time with our audience, through the power of podcasting!

Think about it, not only do we get permission to be trusted enough to share value, directly into the ears of our listeners.

But we also benefit from the lack of notifications popping up on someone's phone.

Because people know they are going to be doing something for a fair amount of time, when they choose to listen in, they are more likely to spend all of the time listening to what you have to say.

Because let's face it, once we start running, driving, washing up etc, we are locked into what we have tuned in to.

Leaving us with the perfect opportunity to build trust and to educate our listener about what it is we are talking about.

02/03/2024

Curiosity is the key to engagement! It's the thing that lights our desire to learn, explore, and understand.

In the world of content creation, business, relationships (the list goes on) it's no different. 🔍

When we pique our audience's curiosity, we capture their attention, making them eager to learn more about our products, services, or ideas.

It's this curiosity that drives them to click on our posts, listen to our podcasts, or watch our YouTube videos. 🎙️🎥

So, how do we ignite this curiosity?

By creating content that teases the mind, asks intriguing questions, and promises valuable insights.

Example: in the image partnered with this post, your eye is probably caught by the red pencil that sticks out.

Why is that?

Because it's different, it sticks out because of its colour alone, but we are also drawn to how it is positioned differently to others.

Remember, the goal isn't just to fill your timeline by informing what it important to you.

Think about how you can create that curiosity, because its our job to find a way to engage and inspire. 💡

Start your journey of curiosity-driven content today and watch your business grow! 🚀

01/03/2024

The biggest reason people don't share their message online is imposter syndrome but it doesn't have to be that way! ⛔️

Sure if you compare yourself to the big hitters in your area of expertise (yes you have an area of expertise!) then you may feel deflated and un worthy!

But remember comparison is the thief of joy!

Instead of comparing yourself to others, think about the people who are behind where you are on your journey.

Your customers look at what you do and hold you up as the expert that they need help from.

So share what you know now 🕵️‍♀️
Update people with what you learn along the way 👨‍🏫
Tell people what you are doing and how you can help them

Example:

I am no Joe Rogan or (Insert favourite podcaster name here) but I know how to produce podcasts.

So when I got made redundant and wanted to move into the content creation game, what did I do?

I started talking about building podcasts to help people build a better connection with their audience.

I attracted 3 new clients

1 from a presentation I gave on an online conference
1 from my social media posts
1 from a video I created

Did I have a massive audience? No

Was I confident about talking about my experience and expertise, Yes!

If you need help building a Podcast or YouTube channel around your area of expertise, give me a shout 😎

29/02/2024

Are you able to sell your product/service without being "salesy"? Can you concisely say what it is you do when someone asks?

It's a skill I know that we need to develop, having gone to a few networking events recently or when being asked "what do you do", sometimes I get a blank face looking back at me.

It's also really valuable when crafting content for your website, podcast, longform and short form videos.

So here is my practiced attempt for today.

Record and Repurpose helps you to look and sound your best online, be it through podcast or video recording, editing and management, we help you to craft a message that is optimised for your audience to know like and trust you.

Trust me, that is a lot better than what has come out previously. It could still use some work though.

Let me know if you have any tips/ideas you have learnt when refining your elevator (or lift to us Brits) pitch.

28/02/2024

Don't forget what's important when reviewing the performance of what you publish.

When reviewing the success of a , or our efforts releasing it can be tempting to look at all of the statistics thrown at you and be disappointed. . . But think about what it is you are measuring.

It's natural to compare your show against the bigger accounts and profiles in your space.

Rather than compare 🍎's and 🍊's think about your reasons for creating content.

For example, we helped to launch a 10 episode podcast, aimed at informing new customers and potential employees about a new type of vet practice launched in the Staffordshire area.

The Podcast has reached only 279 people, but the location of listeners were 90% in the target area and the feedback from listeners has shown it reached exactly who it was supposed to.

Yet, if we only looked at scale and global reach, then we would be left discouraged and disappointed by the performance.

So when measuring the success of your content, remember what you are looking to achieve and resist wishing for a viral post that doesn't actually match the meaningful outcome you want.

27/02/2024

Should we just get on with it? Or do introductions really work? 🧐

How many times have you tuned in to a video, a podcast, a post like this, where there is an elaborate, piece of waffle at the start explaining where someone is, or why they haven't been posting for a while, or introducing themselves. ⏳

I'm not dismissing intro's all together, they do have their place, but not at the very beginning of your podcast recording, YouTube video or written content.

Why not at the beginning?

Because you don't have long to convince people that your content is worth spending time consuming. If you spend that golden opportunity sharing information that is most likely not interesting or relevant to the audience, then they may well scroll past to find something that does help/entertain/inform them about what they are interested in.

You also don't want to make them to indulgent by spending more than 2-3 minutes on something that ultimately doesn't provide people with value.

Why? Because we have rubbish attention spans. 📉If you want more engagement, to grow an audience, you need to capture their attention first!👨‍🏫
Example, when you watch a movie, how long is the intro on screen? Mostly, not that long right - compared to a classic Weston where there is a title, a credit for every member of production.

We just don't have the att

And don't forget, that sometimes, you are adding an intro, just to fill time.

If it's relevant, keep it in, if you are just waffling, cut it out!

So what should you do? We recommend offering something interesting at the start, a question, an achievement, an unusual take or point of view.

Try to create interest, then have your intro music and a short piece explaining who you are and what you are about to share.

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Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+447817074559

Website

http://www.recordandrepurpose.com/

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