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16/09/2025

Who has time for introduction/discovery calls? Let alone 308 of them?!

Last week I helped a client with a small following to have 308 meaningful conversations with their potential customers.

All from sitting down and recording a 28 minute conversation, we provided listeners with value and a call to action to help them to generate quality leads.

If short form video is the thing you need to do to get attention, then Podcast's are the secret to building trust when developing a relationship with your audience.

Oh I forgot to say that from this 28 minute recording.... we didn't just create a podcast episode, but we also created 5 short form videos that helped to attract new listeners and followers across multiple platforms.

If you are looking to build more relationships before you sell your products and services, let's work together to do just that.

27/08/2025

Back in the day's when I was training for my teaching qualification, I remember this valuable lesson that transfers to marketing...

That being, it is easier to pull people who want to listen, than to push people towards your message.

When you think about it.

When you know you're being advertised to, you quickly recognise it and at a minimum ignore it, or in an extreme, you remove it.

Be it in the cinema - you switch off, get comfortable before the big show and ignore the advertisements before the main event.

Or in person, if someone tried to had you a leaflet, you may cross the road to avoid any chance of needing to take something that will end up in the recycling.

The same goes for our content.

But how do we fix it?

Simple, think about what your ideal audience wants to know, what are they interested about, what questions do they ask?

Then make video's/podcasts/graphics/articles/posts about that.

Need help figuring out how to pull your audience in instead of pushing them away?

Send me a DM to see how we can work together.

21/08/2025

Is your content graveyard growing by the day? 💀📹

If you’ve captured workshops, webinars and talks… but now have those files sitting unloved on your hard drive, your missing a trick.

Every archived video becomes a missed opportunity to share your expertise and insight with your audience who otherwise wouldn't hear the best bits.

It may feel overwhelming, but the good news is, that’s where I come in!

I recently helped a client turn 4×1-hour workshops into:

• 20+ short-form video clips (perfect for LinkedIn, Instagram Reels & YouTube Shorts)
• 12 social-media posts and branded graphics
• 4 in-depth blog articles
• 2 targeted newsletter campaigns

We uncovered their golden moments (Insights, anecdotes and aha-ideas that make your expertise shine) and transformed them into a multi-platform content engine.

No extra recording.

No new interviews.

Just a smart repurposing process that brings your archives back to life and keeps your audience engaged.

Ready to stop letting great content gather dust? Let’s resurrect your recordings into valuable assets.

Send me a message for a free Content Graveyard Audit and discover what’s hiding in your archive.

21/08/2025

How can you top being asked to speak at an event?

By capturing the moment and sharing it with a wider audience.

Sharing clips or a segment of what you have to say helps you to reach people that weren't able to attend.

Whilst also advertising and giving an example of your delivery style to people looking to book speakers at their event.

Need help framing your expertise by recording and sharing moments from your talk? Look no further, send me a DM and we can get something sorted.

17/08/2025

How long should your podcast be? As long as it takes to share your message . . . no more, no less.

A common concern some clients have about their podcast is about a minimum length.

“Shouldn't an episode to be an hour?” It could be, but really, your audience just wants a clear, engaging story or tip.

Whether you finish what you have to say in 3 minutes or 30, if you’ve delivered value, you’ve succeeded.

Here’s how I help you hit that sweet spot every time:

Planning: We map out your key points so there’s no filler, only focus.

Recording: I guide you through a relaxed session (in-person or remote), capturing only what matters.

Managing: From editing and mixing to hosting and distribution, your episodes go live on time, every time.

Skip the stopwatch stress and concentrate on what you know best!

Ready to craft episodes that feel just right? Drop me a message, and let’s plan your next podcast is perfectly timed for your audience.

12/08/2025

Psssst ... in case you didn't know ... Your Stories Are Your Superpower!

Authenticity isn’t a buzzword, it’s the shortcut to real connection. When you share your own experiences, you bypass the “polished marketing” noise and invite people into your world.

Here’s why creating content from your stories is the easiest, most powerful way forward:

Builds instant trust - People gravitate toward genuine voices, not slick sales pitches.

Humanises your brand - Sharing real ups and downs make you relatable, memorable, and magnetic.

Fuels consistent content - Your lived experiences are a never-ending well of ideas, no more staring at a blank screen.

So how do you turn a story into content in three simple steps?

Choose a moment: a challenge you overcame, a lesson you learned, or a breakthrough you had.

Share a lesson learned: drill down to the insight or tip that your audience can apply right away.

Frame it for your platform e.g.:

LinkedIn: share the context and outcome in 150–200 words.

Video/Podcast: start with the hook (“I once nearly quit…”), dive into the story, end with your takeaway.

Social visuals: use a quote card or carousel that highlights the key moment.

Your authenticity is your competitive edge. When you tell your story, you don’t just create content, you build a community that truly knows, likes, and trusts you.

Ready to unlock your story-driven strategy?

Drop a message in the comments or DM me, and let’s craft your next authentic piece together.

07/08/2025

Finding it tough to fit in content creation? Feeling the weight pressure to steal time away from what you do best - coaching, consulting, building relationships,while your ideas sit on the shelf? Or maybe you keep canceling your creative time?

I get it. Crafting high-quality video and audio shouldn’t feel like a second job.

That’s why I’m opening my calendar for new projects: to lift the technical burden and let your message shine. Here’s how I can help you reclaim your focus and multiply your impact:

• Stress-free recording, on-location or in my studio
• Remote editing that makes you look and sound your best
• Strategic repurposing to breathe new life into your archives

Pick exactly what you need - whether it’s a one-off recording session, an end-to-end production package, or ongoing support behind the scenes.

Imagine spending less time wrestling with gear, software, and deadlines, and more time doing what lights you up. If that sounds like the relief you’ve been craving, let’s connect. Send me a message or drop a comment below, and let’s build a content strategy that works for you... without the overwhelm.

27/06/2025

Looking good isn't the whole story ... but it helps!

This week I have been helping my client sharpen up their content.

Ben sent me the files, I tweaked and uploaded them ready to be published.

Simple as that.

If you need support in looking and sounding your best in your latest video or podcast recording, give me a shout - I'd be happy to help!

19/06/2025

A lot of businesses invest in great events... But forget to press record.

If you have an event coming up, but aren’t sure how to maximise it’s full potential, I’m here to help to make the most of these moments.

Pictures are great, the conversation for those in the room is fantastic, but what if you could reach that weren’t able to attend?

The image below shows not just a panel discussion with audience participation, its capturing how we created a live podcast session where knowledge, personality, and trust were all captured in real time.

When you create content that feels real, raw, and relevant, your audience doesn’t just watch - they connect.

If you’re planning an event, talk, or panel... don’t just let the moment pass. Let it live on.

I help businesses and speakers turn live sessions into podcasts, YouTube clips, and bite-sized brand boosters. 
DM me “LivePod” and let’s talk about how we can make more from your next live event.

12/06/2025

Ever tried to “just talk to camera” and ended up sounding like a hostage video?🤣

You’re not alone. The truth is, most of us aren’t wired to deliver polished monologues on demand. But give someone a cuppa and a good question, and suddenly the gold starts flowing.

That’s why I recommend it. Because a conversation, is a normal thing we do every day, and not a performance we need to practice to get right.

It feels more natural, sounds more genuine, and (bonus!) you’ll cover way more ground than you would trying to script every word.

When I used to teach, I learned this the hard way. I could stand at the front of the room and talk at students for 30 minutes… or I could ask a few questions, listen to their ideas, and suddenly we were having a real conversation. One that stuck. One that mattered.

It’s the same with content.

Remember that a 30-minute recorded conversation can be repurposed into:
5–10 short-form video clips
A podcast episode
A blog post or article
Quote graphics
Carousel posts
Email content
And more...

That’s your social media calendar sorted for weeks! All from one relaxed, authentic chat.

So if you’re a business owner or coach who wants to show up online without the stress of scripting or second-guessing yourself, let’s talk. I’ll help you capture the conversation and turn it into content that connects.

Drop me a message or comment below, I’d love to hear what you’ve been meaning to say (but haven’t quite known how to say it).

09/05/2025

15 years of experience. Great reviews. Proven results.
Still struggling to sell? You’re not alone.

This week I helped a client plan and create a month of content to promote a digital product. It ticked all the boxes:
✅ £10 entry price
✅ 5-star reviews
✅ Real value

But no sales. Why?
The sales page lacked trust. The reviews were for a different service. The price felt too low. No clear end result for anyone.

Why? People need to see what they’re buying. They want proof, not promises.

If your content isn’t converting, DM me and we can work together to help you fix that. Let’s create content that sells.

25/03/2025

How a Podcast Built Trust and Landed a Big Contract… All Without a Single Sales Pitch

A while back, I helped my previous employer create a podcast series.

The goal?

💭Share insights
🤝Build trust
👥and connect with the right audience

I was the host, in charge of the online product development, but I never expected what happened next…

Many months later, I was asked to join a sales call, not for a product demo, but for an introduction.

The client “felt like they already knew me.”

We had never spoken. ❌

No emails. ❌

No meetings. ❌

But through the podcast, I had built a connection with them. ✅

That trust translated into a major traineeship contract. 💰

That’s the power of long-form content.

It turns conversations into conversions, without the hard sell.✅

If you’re a business owner sitting on a goldmine of knowledge but struggling to get visible, I can help you create content that builds trust before the first meeting.

Want to chat about how video or podcasts can work for you? Let’s talk.

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+447817074559

Website

http://www.recordandrepurpose.com/

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