05/08/2026
Google visibility from 0.26% to 15.88%. Traffic up 37.7%. Online sales up 1,051%.
Falcon Technology have been selling tech for motorhomes and caravans since 1991. When we came on board their site was slow and the catalogue was a mess, with category pages competing against each other instead of working together. Organic search was doing nothing for them.
We rebuilt it on WooCommerce, organised the whole catalogue into seven content clusters, and fixed the internal linking so every page reinforces the rest. Two 5G categories were fighting over the same keywords, so we split them properly. Now both rank.
They're now position 1 for "wifi for caravan" and "caravan cameras", and organic has overtaken direct, paid and referrals as their biggest traffic source.
The rebuild is why the SEO worked. And these numbers are only the beginning, we're making changes constantly to push them further.