21/11/2025
A 12-month marketing plan can feel overwhelming. Where do you even begin?
The secret is to break it down. By using a 30/60/90-day framework, you can turn a huge, intimidating goal into manageable, actionable steps.
Here’s how it works:
First 30 Days: Focus on quick wins and foundations. This could be auditing your current marketing, defining your key metrics, or launching one specific content campaign.
Next 60 Days: Build on your initial momentum. Use data from the first month to refine your approach, expand your content, or optimise your highest-performing channels.
Next 90 Days: Aim for bigger goals. Launch a new service, enter a new market segment, or implement a larger-scale campaign based on the solid foundation you've built.
This approach creates momentum, ensures you're learning as you go, and makes long-term success feel achievable.
Ready to build your own actionable plan? Our free Marketing Hub Workshop will guide you through creating a powerful 12-month marketing strategy, all based on this effective 90-day planning cycle.
Register for free and start planning your success: https://www.puzzle-creative.co.uk/free-marketing-workshops