Beth Hicks Digital

07/07/2025

Hey, I’m Beth, and I’m an accidental marketer...

In fact, I’d never planned on entering the marketing industry at all. I just wanted to build my photography business.

Nearly 8 years later, the bulk of my business comes from helping business owners like you create sustainable marketing strategies (that make you excited about marketing your business) and scroll-stopping brand photography and visual content. I absolutely love it!

04/07/2025

So great to see the newly finished BJ Bain Building Contractors Ltd website live ☺️

We're thrilled to see our brand new website up and running today 🌎 🖥
Take a peek at www.bjbain.co.uk 🧐

❤️

20/05/2025

I see you… You’ve written what you think is a fantastic piece of content.

It’s full of value you know will help others.

But it is a complete flop. No one engages.

You ask yourself why?

I’ll tell you…

You didn’t ask yourself this question before you posted:
“Who cares?”

Chances are, you created the content in a way that made sense to you. That was applicable to people of a similar knowledge base to you.

(Don’t worry, we’ve all done this)

But you didn’t ask yourself if your ideal customer could understand it.

You didn’t ask yourself if they would even care enough about the content to stay and read/watch it.

That was where you went wrong.

You need to create the content with your ideal customer in mind.
Create content in a way that they understand.
Create content in a way that is applicable to them.

It’s one small change, but it’ll make all of the difference, I promise.

19/02/2025

What people think brand photography is: having some decent photos of your brand to use on your website...

What brand photography really is:
✨ Not just telling but SHOWING people how you work, so they can visualise working with you
✨ A bank of content you feel confident sharing online
✨ Sharing your personality with your ideal client

Many of us need to visuals to be able to imagine how a product or service could help us, and photographs of ourselves, showing off our personalities are what attracts us to those who want to work with us.

Anyone can take an OK headshot, but a decent brand photographer will capture your personality and the very essence of your brand as well.

18/02/2025

The marketing and business red flags I've seen this week (and it's only Tuesday):

🚩 Buying a course, that teaches you how to only sell that course.
🚩 Telling people that if they don't invest in your course/mentorship/coaching then they won't grow your business.
🚩 Selling a course or product e.g. a sales funnel, that'll teach people how to build a 7 figure business, but selling it for a stupidly cheap price.
🚩 MLMs and Network Marketing.
🚩 Being asked to pay £600+ to join an engagement pod.
🚩 Hiring a freelancer and not paying on time.

Did I miss any? Add yours in the comments...

17/02/2025

I've been doing a lot of big picture work recently. In all honesty it’s been too long since I have…

And I've realised that I’ve missed:
✨Being creative, for me
and
✨Connecting and collaborating with others

Doing this work, thinking about what it is I really want from the business has got me thinking about the link between community and creativity. Because thinking about it, over the past year or so, I’ve felt my most creative having been to other creative events, or meet-ups and genuinely connected with other creatives/business owners. I’ve left feeling inspired, and raring to go. So I want to create more of that.

Connecting online is great, but it just doesn’t feel the same as in-person. And I think, to an extent, this is why I’ve switched off social media. Unless you’re being 100% authentically you, a lot of it just feels so false and it’s so difficult to foster those genuine connections. Because there’s always an element that feels a little bit fake.

And I’m sure I’m not the only one that feels this…

So something is coming, and soon, that'll hopefully combat this. I've just got to work out the kinks…

What do you think, is there a link between community and creativity?

📸

14/02/2025

You’re not selling on social media because you’re not telling your story.

You’re focussing too much on creating educational, or entertaining content and you’re not showing the story behind the brand.

Why does this work so well? Telling your own story (as a founder) and brand story:
✨Builds trust
✨Shows authenticity
✨Brings people into your business
✨Shows the impact of your product/service
✨Builds curiosity
✨Shows results

It’s one of the best ways to sell online, without feeling like you’re actually selling something, yet too few people do it.

And how do you do it?
💫 Creating content about why and how you started your business
💫 Showing/documenting the creation of your product/service
💫 Showing why your product or service works
💫 Showing how a service or product works
💫 Show us how you achieved client results

To name a few…

Whose content do you love for their storytelling? Let me know in the comments👇

13/02/2025

This week I received an email from on the topic of social media burnout, and I thought it was such an interesting view point on the matter.

(Inserting a note here that if you’re not signed up to her email newsletter, do so, her content is *chefs kiss*).

The question she posed, having experienced this herself, was are we genuinely burn out from posting on social media, or tired because it doesn’t feel worth it anymore?

It definitely got me thinking, and I’m inclined to agree. With the way people engage with content has changed, it can feel like our content isn't making the same impact. For our ideal clients AND our businesses.

I definitely think I've felt this a lot recently. In all honesty it’s why I’ve been so inconsistent with posting.

What do you think? Do you agree?

28/01/2025

Ask yourself this BEFORE you post your content👇

Who cares?

Hint: the answer needs to be your ideal client. It’s the only way your content will start converting.

If it isn’t your ideal client, go back to the drawing board, re-evaluate why they wouldn’t care about the post.

Is it the messaging?
Is it the type of visual you’ve used?

Fix that, and THEN get posting...

17/01/2025

Stop neglecting these 5 things in your marketing 🚨

1️⃣ Tracking your analytics - how do you know what is, and isn't, working if you're not tracking the results?

2️⃣ Email marketing - you don't own social media, but you do own your email list. If social media were to cease existing tomorrow, you'd still be able to contact potential customers if you have them on your email list.

3️⃣ Video content - video content is still thriving, and if you're not including this within your content strategy, what are you doing?

4️⃣ Your website - social media is where you gain the trust of potential clients. Your website is the place you direct them to, in order to sell to them. This is where you convert leads into customers and if it isn't up to scratch, you're missing out.

5️⃣ Blogging - long format content is where it is at, and blogging is a fantastic way to boost your website SEO. It's also a great place to answer key questions and point potential customers towards them. It gives people another reason to go to your website too.

These are the areas I'll be focussing on this year, which will you be putting most of your effort into?

16/01/2025

Exposure doesn't pay the bills…

15/01/2025

From a wannabe researcher, to budding photographer, in a matter of months...

That's right, pre-University I wanted to go into Horse & Rider research, possibly journalism. And then I ordered a DSLR camera on a whim to document my time in Bolivia during my gap year 📸

I soon realised I LOVED photography, and was rather good at it, and soon I was using it to fund my way through University...

The rest, as they say, is history.

It just goes to show that no career path is linear, and where you are in 5 years time, could be completely different than where you thought you wanted to be.

And that's ok (even if it is a little anxiety inducing to think about) 🫶