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26/07/2025

Engagements, which include likes, comments, shares and reposts, are a good sign that viewers have found your social media content interesting or entertaining enough to take action. 👏

Read our latest blog post to find out why engagement is so important and why you should interact with other users' content too ⬇️

Discover why you should pay attention to your brand's engagement rate on social media and why it's important to interact with your audience.

24/07/2025

If you aren't offering live chat support on your eCommerce store, you could be missing out on key opportunities to assist customers with their enquiries, provide personalised product recommendations, prevent shoppers from abandoning their purchases and more. 🛒

Installed a widget but can't keep up with your incoming requests? Our team of live chat experts are available every day to ensure every visitor to your website receives a speedy and tailored response! 🙌

22/07/2025

The tone of voice you give your brand will form a huge part of its overall identity, both online and offline. 💬

Casual, formal, funny, serious, informative or straightforward - the style of language you use throughout your social media content, ads, customer service and community interactions has the power to make your business memorable and unique, and can make it clear who your target demographic is. 🎯

Here are 4 aspects to consider when choosing your tone of voice! 👇

19/07/2025

Establishing measurable KPIs and tracking your results are two essential processes to carry out for your brand. 🎯

This can include content metrics such as engagement, reach and impressions, as well as customer service metrics like response rates and handle times. 📊

Not sure where to begin? Check out this week's blog post for our ultimate guide to social media metrics! ⬇️

Learn about the variety of metrics you should be monitoring for your brand, including engagements, impressions and response times.

16/07/2025

Cross-channel marketing, also known as multi-platform marketing, refers to the process of using many different avenues to reach, gain and engage customers. 🔄

This can include email, social media (paid and organic), your website, SMS, direct mail, signage and more.

It ensures that every step of the customer journey is taken into consideration, from initial discovery right through to purchase.

View some of the biggest benefits of incorporating multiple channels into your marketing strategy below 👇

12/07/2025

🎯 Opportunity Score for Meta advertisers
🔒 Facebook passkey access
🟢 WhatsApp conversation summaries

Discover these social media updates and more in our latest blog post ⬇️

Discover some of the best new features released by Instagram, Facebook, Threads, LinkedIn and more throughout June 2025.

10/07/2025

Community management is essential for brands and businesses in the hospitality industry, not only for customer service purposes, but for collecting UGC and encouraging reviews too. 🍔🍴

Whether you're running a restaurant, café, pub or bar, it's vital that you have a consistent online presence and are available around the clock to answer guests' queries and comments - both positive and negative.

Discover the benefits below ⬇️

03/07/2025

As a business owner or community manager, negative comments about your brand's product or service aren't something you want to encounter online - however, it's not uncommon for dissatisfied customers to use social media to voice their complaints. 📣

That's why it's important to know how to handle tense situations in a calm, professional and mature manner, so that you can protect your business reputation, de-escalate crises and ultimately turn negative interactions into positive ones. ❌✅

Learn how below 👇

28/06/2025

Can you believe we're almost halfway through 2025 already? 😮

The midpoint of the year is a great time to review what's working well for your business and which areas are in need of improvement. 🔍

If your social media performance is something you'd like to boost throughout Q3 and Q4, check out this week's blog post for some pointers ⬇️

Discover our top tips for improving your customer interactions and getting the most out of your content and ads on social media.

24/06/2025

When customers share positive feedback or UGC after a great visit to your store or restaurant - whether that's in the form of a social media post or a review - it can be disheartening to not receive a response from your brand. 💔

With a helping hand from a dedicated community management team like ours, you can rest assured that every post, story, tagged media and review will receive a prompt and engaging reply that encourages customers to visit your location again and again. 💪

21/06/2025

A holiday is often a huge investment - that's why travellers and tourists want to know what they can expect from a location before spending their hard-earned money. ✈️🏝️

Learn about the impact of reviews on hotels, B&Bs and more in our latest blog post 👇

Learn how online reviews influence potential guests' decisions about which hotels to stay at, which tourist attractions to visit and more.

20/06/2025

For brands with a highly visual focus - such as fashion brands, restaurants, hotels and hair salons - it can be fairly straightforward to think of social media marketing ideas, as the imagery can speak for itself. 👏

But what about brands that deal with non-tangible items, such as software, data, finance or online services?

These can be trickier to promote, as they don't involve any eye-catching products or physical locations that can be easily photographed. 📸

Discover some ways to stand out below ⬇️