30/12/2025
📱✨ Social Media: One Practice, Many Audiences✨📱
Not all patients are the same — and neither are the platforms they spend their time on.
That’s why getting your social media right means showing up in the places your patients already hang out… and speaking their language when you do.
Here’s the beauty of using a mix of platforms:
👩⚕️ Instagram – Perfect for 18–40s who love visuals. Smile makeovers, before & afters, reels, behind-the-scenes and team personality go far. These patients want to see what you can do.
📘 Facebook – A favourite for 30–60+. Great for longer explanations, updates, offers, educational posts and community connection. These patients want reassurance, details and trust.
🎥 TikTok – Ideal for younger adults and teens. Short, punchy, fun content works best. These patients want quick tips, humour, transformations and authenticity.
🔗 LinkedIn – For the professionals. Great for recruitment, business achievements, awards and showcasing your expertise.
The goal?
To meet patients where they are, not where you prefer to post.
Different people want different things:
⭐ Some want education
⭐ Some want reassurance
⭐ Some want entertainment
⭐ Some want proof you’re the best choice
A strategic social media plan lets you deliver all of that — to the right people, in the right way, at the right time.
Need help mapping out your platforms, content and patient journey?
We can handle it for you. 🚀