M.A.D Communications

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M.A.D Communications

An independent PR, copywriting, and social media agency based in Newcastle upon Tyne.

M.A.D Communications is a creative marketing, PR and copywriting agency, based in the heart of the North East of England. We work with businesses of all shapes and sizes across the UK and around the globe, creating bespoke content, campaigns, and creative that perfectly encapsulates your brand. We’re a bunch of canny lasses, armed with an impressive set of skills, knowledge, and expertise (even if we do say so ourselves), as well as a genuine passion for what we do. Working seamlessly across PR, web, design, social and digital marketing platforms, we provide highly engaging content and campaigns that reflect who you are and how you want to be seen. We’re super proud of the work we do, and our goal is always to get the best possible results for you and your brand, creating your vision and sharing it with the world.

11/09/2026

Taking a trip round the other side of the camera today 👀🎥

26/06/2026

Whatever you think of AI, it’s changing the way people research products and services.

If someone asked ChatGPT to recommend a business like yours, would it know who you are?

The interesting thing is that there doesn’t seem to be a secret formula.

But the businesses most likely to be recommended are often the ones that make it easy to understand:

✅ what they do
✅ who they help
✅ why they’re credible
✅ what makes them different.

That means things like helpful website content, customer reviews, PR, case studies, and demonstrating genuine expertise are becoming even more important.

In many ways, AI isn’t changing what good marketing looks like, it’s rewarding businesses that have been building trust all along.

We’ve explored this in our latest (extensive!) guide, including the practical steps businesses can take to improve their visibility as AI-powered search continues to evolve.

Link in bio 🩷

15/06/2026

One of the biggest marketing myths we’re going to hear even more over the next few years is: “SEO is dead.”

It isn’t. But the way people search is definitely changing.

They’re asking ChatGPT for recommendations, reading Google’s AI summaries before they click on a website, and using AI tools to compare suppliers, research services, and answer questions.

The interesting bit isn’t that AI search exists. It’s that the businesses most likely to be recommended are often the ones already doing the basics well: sharing useful knowledge, answering real questions, and consistently demonstrating expertise.

We’ve been doing a LOT of reading, testing (and probably overthinking 😅) around this recently, so we’ve put together a plain-English guide to one of the phrases that’s popping up everywhere: Generative Engine Optimisation (GEO).

Spoiler: it’s a lot less scary than it sounds.

If you’ve been wondering what AI search means for your website or your marketing, follow the link in our bio!

12/06/2026

It’s our birthdayyyy!! 13 years of M.A.D 🩷

These photos are a bit of a reminder that a marketing agency is never really just about marketing.

It’s early morning meetings, last-minute ideas scribbled down over a diet coke, events, launches, office dogs, content days, client wins, and the occasional “how is it 6pm already?” moment.

Over the last 13 years, we’ve had the chance to work with some incredible businesses, meet some brilliant people, and be trusted to tell a lot of different stories. We’ve written about everything from pensions and property to herbal tea and luxury cruises, and somehow every project still teaches us something new.

There have definitely been busy days, challenging days, and plenty of chaotic days along the way. But there have been a lot more good ones.

A huge thank you to everyone who has been part of the M.A.D story so far – our clients, collaborators, supporters, friends and family. We genuinely wouldn’t be here without you.

Now... who’s ready for the teenage years? 😂

08/06/2026

One minute we’re writing about pensions, the next we’re promoting a luxury cruise.

Then we’re planning content for an HR consultancy, drafting PR for a property business, or helping a manufacturer tell their story.

Safe to say no two days (or clients) are ever the same around here 😅 It’s one of the things we love most about what we do.

Here’s a little snapshot of some of the businesses and sectors we’re working with at the moment, and those we’ve had the pleasure of working with over the years.

02/06/2026

Most businesses don’t have a marketing problem.

They have a time problem, an ideas problem, a confidence problem, or a “we’ve been meaning to sort this for six months” problem 😅

The marketing isn’t always the bit they need help with. Figuring out how to fit it into an already busy business is where people get stuck.

Sometimes all you need is someone to help get things moving.

28/05/2026

A little snapshot of the past month at M.A.D 📸
Safe to say it’s been a busy one.

12/05/2026

We spent a day working from last week and safe to say it made a pretty great office 👏

A couple of meetings, a very productive working lunch (powered by pes🥧), plenty of ideas flying around, and a change of scenery that definitely helped get the creative energy flowing.

And because no productive day is complete without a little reward, we obviously couldn’t leave without picking up some doughnuts to take home 🍩

Not a bad way to spend a work day in Sunderland.

05/05/2026

Ever thought you just don’t have time for content? Are your socials permanently at the bottom of your to-do list?

We get it!

It’s not just the posting. It’s figuring out what to say, how to say it, and finding the time to sit down and do it.

And let’s face it, when you’re busy running your business, that extra time can be hard to find.

Let us help keep your content on track ☺️

01/05/2026

Them: Don’t you miss having an office?

Us: 😎

Address

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Website

http://www.mad-communications.co.uk/

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