Clapperton Media Associates

04/07/2025

Outright dodging a question rarely sounds good. A gentle steer towards something that's going to matter to the reader or listener/viewer works better - and my team can help your clients do this.

27/06/2025

Of course you need to be expert in your subject for TV but sounding authoritative is also important. My company can help relax you or your clients on screen.

20/06/2025

I once did a media training session and my first question was: tell me about yourself and your organisation. Afterwards the delegate told me he'd wondered what I was after with that. Seriously..?

13/06/2025

No, your client says, I don't need to practice media interviews, I know my stuff. Then they get sidetracked and the message comes out all wrong - training and rehearsal is essential for any pressured situation and my team can help.

06/06/2025

The human thing to do is to share as much of your expertise as you can in an interview because we like to help. However, cramming 25 years of insights into a 30 minute interview can leave a journalist confused and error-prone.

30/05/2025

In media training sessions I always look out for good explainers - they are vital for companies wanting the press to be constructive.

01/05/2025

I'm delighted to make a little announcement about this bit of recognition I've just had.

28/03/2025

If you're talking to the press, read widely, network - your comments will only increase in value if you keep your information bang up to date. The media moves quickly - so should you.

26/03/2025

Giving a journalist a story can be transactional and that's OK - but if you're in comms and can establish a relationship such that the press identifies you as "not a time waster" that can pay off for years.

21/03/2025

19/03/2025

In interviews, don't wait to be asked the question that elicits the message you need to establish. That question may never come but the audience will still benefit from your expertise. Actively look for ways to get your message in.

14/03/2025

So many people I train to speak to the media seem to want to avoid admitting they don't know something. As long as it's not something fundamental to your business it's fine. I've also had people making stuff up on the spot to compensate, which never goes well!