Clapperton Media Associates

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Clapperton Media Associates The Media Mentor / media training business of Clapperton Media Associates.

Say that again..?
14/11/2025

Say that again..?

Use the media to impart facts but also to assure people of professionalism.
07/11/2025

Use the media to impart facts but also to assure people of professionalism.

Sounding snappy and quotable is great but it's not the whole story.
31/10/2025

Sounding snappy and quotable is great but it's not the whole story.

New on Substack: why "No Comment" is an invitation.
27/10/2025

New on Substack: why "No Comment" is an invitation.

"No comment" is an invitation, not a rebuff

There is always something better than this.
24/10/2025

There is always something better than this.

Of course you want your clients to be informative during their interviews - but there can be more.
17/10/2025

Of course you want your clients to be informative during their interviews - but there can be more.

New podcast: part 2 of the Near Futurist on what's wrong with video conferencing - I continue my conversation with Manoj...
13/10/2025

New podcast: part 2 of the Near Futurist on what's wrong with video conferencing - I continue my conversation with Manoj Chawla about his Studiobox product. Video version is here https://youtu.be/Zbu0aUNeDwk and audio at https://pod.fo/e/33c3ef

In media training I meet people who think journalists are automatically their enemy and others who think they're basical...
10/10/2025

In media training I meet people who think journalists are automatically their enemy and others who think they're basically copy typists in the marketing department. Neither is correct.

Be approachable with the press - but stick to your beliefs.
03/10/2025

Be approachable with the press - but stick to your beliefs.

...but make sure you *can* back it up.
26/09/2025

...but make sure you *can* back it up.

Think your clients can fudge an interview under TV lights? Think again - and get our help.
19/09/2025

Think your clients can fudge an interview under TV lights? Think again - and get our help.

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Talk to the press for your business

This page is devoted to my media training and journalism activities. If, as a senior journalist with experience in the trade and national press, I can help coach your business to talk to journalists and get something productive out of it, whether the media is written or audio/visual, please don’t hesitate to get in touch.

I’m planning a podcast - watch this space...