Clapperton Media Associates

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Clapperton Media Associates The Media Mentor / media training business of Clapperton Media Associates.

When delivering a message to the media, broad strokes are often the best. Then let us build it up with the details our a...
05/09/2025

When delivering a message to the media, broad strokes are often the best. Then let us build it up with the details our audience wants.

Eloquence and verbal flourishes are no substitute for being understood.
29/08/2025

Eloquence and verbal flourishes are no substitute for being understood.

People always practice when they're going to speak in front of a couple of hundred people. Put them in front of a journa...
22/08/2025

People always practice when they're going to speak in front of a couple of hundred people. Put them in front of a journalist who will spread their quotes to thousands and they think "nah, I'll be OK.."

New promo video from Paul and me - contains four tips for your clients on performing well in video interviews:
15/08/2025

New promo video from Paul and me - contains four tips for your clients on performing well in video interviews:

Four tips from Guy Clapperton and camera whiz Paul Angell on working with us to hone your clients' on-camera performance. Filmed in the same studio in which ...

...and I hope to goodness this sounds a bit snappy!
15/08/2025

...and I hope to goodness this sounds a bit snappy!

Blog entry: Show them the iceberg!
11/08/2025

Blog entry: Show them the iceberg!

This is a picture of an iceberg, right? Except we know there's loads more under the surface. Find out why press interviews are similar!

Media tip: Talk through the journalist, it's the audience you want to reach.
08/08/2025

Media tip: Talk through the journalist, it's the audience you want to reach.

Media tip: the human thing to do is often to offer as much help as you possibly can, so when someone asks a question you...
25/07/2025

Media tip: the human thing to do is often to offer as much help as you possibly can, so when someone asks a question you give them as many facts as possible. Thing is, if it's a journalist that might not be the best strategy.

You know that feeling when you've got yet another Zoom or Teams call to do and you're having trouble motivating yourself...
18/07/2025

You know that feeling when you've got yet another Zoom or Teams call to do and you're having trouble motivating yourself..? You can amplify that for media interviews.

Media tip: can you summarise your story quickly? If you don't, the journalist will have to - and in their words, with th...
11/07/2025

Media tip: can you summarise your story quickly? If you don't, the journalist will have to - and in their words, with their emphases, not yours.

Outright dodging a question rarely sounds good. A gentle steer towards something that's going to matter to the reader or...
04/07/2025

Outright dodging a question rarely sounds good. A gentle steer towards something that's going to matter to the reader or listener/viewer works better - and my team can help your clients do this.

Of course you need to be expert in your subject for TV but sounding authoritative is also important. My company can help...
27/06/2025

Of course you need to be expert in your subject for TV but sounding authoritative is also important. My company can help relax you or your clients on screen.

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Talk to the press for your business

This page is devoted to my media training and journalism activities. If, as a senior journalist with experience in the trade and national press, I can help coach your business to talk to journalists and get something productive out of it, whether the media is written or audio/visual, please don’t hesitate to get in touch.

I’m planning a podcast - watch this space...