Ground Up Digital

25/11/2021

The big day has arrived and tonight we'll be attending the Prolific North Marketing Awards Ceremony! We're up for the Best Integrated Campaign Award for our work creating our clients Children's Corner Childcare Leeds' new website: https://www.childrenscornerchildcare.co.uk/

We can't wait to experience the ceremony and meet all the other amazing organisations that have been nominated. Don't forget to keep your fingers crossed for us! 🤞

19/11/2021

We recently posted about the changes Google has made to the way it generates title tags. If you're having problems with Google rewriting and changing your current titles, check out this blog from Search Engine Journal: https://www.searchenginejournal.com/how-to-fix-google-title-tag-rewriting/425408/

In the blog Google's John Mueller discusses ways to fix your title tags to stop Google rewriting them and ruining your SEO.

15/11/2021

We love our hometown of Leeds and it's fantastic to see it being celebrated as one of the top cities for businesses. In a recent study Leeds was rated third in a list of UK cities with the most high growth businesses, a great achievement! https://www.yorkshirepost.co.uk/business/leeds-comes-third-in-list-of-regional-uk-cities-with-the-most-high-growth-businesses-3424064

Leeds has come third in a list of regional UK cities with the most high growth businesses.

12/11/2021

Are you looking for some inspiration for your 2021 holiday marketing campaign? This HubSpot blog has some examples of great campaigns from recent years to help you come up with your own holiday marketing ideas: https://blog.hubspot.com/marketing/holiday-marketing-campaign-examples

Check out our list of 20 delightful holiday marketing campaigns from brands and use these ideas to fuel your own holiday marketing ideas.

10/11/2021

BOOM... our Net Promoter Score is here and we're over the moon with the result!

We've managed to achieve the fantastic score of 30% which means our services have been officially rated as 'Great' by our clients. This is incredibly impressive (Google currently only has a NPS of 11%) and we're very proud of the positive feedback we've received from our clients.

You can find out more about Net Promoter Scores and our journey to achieve this goal in our blog this week. Check it out here: https://groundup.digital/we-now-know-our-net-promoter-score/

Digital MarketingBy Sana Akhtar After conducting a survey of our most recent 10 clients, I am extremely proud to reveal our Net Promoter Score here at Ground Up Digital. Our score is 30%. This means that we can officially say that we deliver a ‘Great’ service here at Ground Up Digital.  Accordi...

08/11/2021

Are you using Instagram Live to promote your business? If not you could be missing out as it is a great place to grow and interact with your Instagram audience and generate new sales. This blog from Social Media Examiner takes an in depth look at the benefits of using Instagram Live and how to get started on this platform: https://www.socialmediaexaminer.com/instagram-live-how-to-promote-and-sell/

Learn how to use Instagram Live to promote and sell your products and services.

05/11/2021

It's bonfire night tonight which means Black Friday is just around the corner! If you want your sales to go with a bang over this busy period get in touch with us today. We'll help you put together the perfect marketing campaign so you can outshine your competitors: https://groundup.digital/contact-us/

04/11/2021

Are you making the most of your company's social media channels?

Social media is about so much more than just brand awareness and when used correctly it can drive more traffic to your business, boost your reputation and generate engagement with your customers. Check out this blog from Search Engine Journal for some great tips on how to use social media to your advantage: https://www.searchenginejournal.com/why-social-media-is-important/285809/

Discover 16 specific ways social media is important for your company and impacts far more than just impressions or awareness for brands.

03/11/2021

Great to see our previous Social Enterprise of the Week Emmaus Leeds featured in the Yorkshire Evening Post celebrating their amazing secondhand superstore: https://www.yorkshireeveningpost.co.uk/business/consumer/how-to-source-great-quality-second-hand-and-vintage-furniture-in-leeds-3423730

Emmaus do some fantastic work helping homeless people in and around Leeds to rebuild their lives. You can find out more about them in our SEW Blog: https://groundup.digital/social-enterprise-of-the-week-emmaus-leeds/

Emmaus Leeds support people affected by homelessness, providing them with a home, training and work opportunities.

02/11/2021

Have you heard that Google is changing the way it generates its title links? This could impact the click through rate to your website so it's important to keep up to date with the latest changes. This blog from Search Engine Land goes into more detail on what to expect: https://searchengineland.com/navigating-googles-title-changes-the-rollout-whats-happening-now-and-what-you-can-do-about-it-375445

If you want to learn more about how to create clickable meta descriptions and page titles check out our blog: https://groundup.digital/how-to-create-clickable-meta-descriptions/

We’ve pulled together these 5 tips to make your meta descriptions stand out.

01/11/2021

We've got some exciting news to share with you... Ground Up Digital has been shortlisted as a finalist for the Prolific North Marketing Awards 2021!! 🎉🍾🙌🥳

We're up for the Best Integrated Campaign Award for our work creating a new, fully SEO integrated website for our client Children's Corner Childcare Leeds. Check it out here: https://www.childrenscornerchildcare.co.uk/

Our SEO Department, Web Department and Copywriting Team all collaborated on this huge project and managed to achieve some amazing results including generating a return on investment within just three months!

Being shortlisted is a fantastic achievement and we couldn't be happier. Please keep your fingers (and toes) crossed for us!

https://www.prolificnorthawards.co.uk/marketing/2021-shortlist

29/10/2021

Do you want to learn more about what specific content your audience finds engaging in your YouTube videos? YouTube is changing the way it reports on audience retention to make it easier for you to understand what's resonating with your viewers.

Check out this Search Engine Journal blog to find out more: https://www.searchenginejournal.com/youtube-typical-audience-retention/421700/

YouTube makes it easier for creators to understand what's keeping their audience engaged with changes to the audience retention report.