17/10/2022
⚰️ Have You Been at Your Website’s Funeral?
💀 WHEN YOUR WEBSITE DOESN'T HAVE A FLOW OF INFORMATION, THEN IS DEAD.
💀 WHEN THERE IS NO INFORMATION COMING IN OR COMING OUT, YOUR WEBSITE IS NOT ALIVE.
💀 WHEN YOUR WEBSITE HAS TOM CRUISE’S STYLE – I MEAN FROM THE FIRST TOP GUN MOVIE
😞 You know what I’m talking about – that 90’s style, like a blog, without any videos, with that outdated design, no dynamics, no chat, no on-site or off-site SEO…
😞 And you might be the best practitioner, but when someone comes and see that old style design, they would instantly think that the quality of your website reflects the quality of your services.
😏 Someone told me: “Yeah, but the patients are coming actually from Facebook and Instagram…”
❓ Do you know my answer?
❗️ “Yes, you’re right. But it’s on the website where you’re losing those patients! When they come from your latest before & after from FB and Insta and see that outdated website, you’ve just lost them.”
🔑 SOLUTION:
(How to Revive It?)
✅ Add a CHAT, so anyone can contact you when they have questions.
✅ Add VIDEOS – this is already a standard of today’s website – people expect to see that on your website. And, of course, they would engage more than with photos or text.
✅ Current Design - choose the dynamic features instead of the old static ones.
✅ Google Ads – this is where the quick traffic is coming from. And your patients!
✅ SEO – this is where the medium-long term traffic is coming from. And more patients.
✅ Measure Website's User Actions - what you don’t measure, you don’t control, right? Visualise user behaviour, see what users see, discover how users feel and even hear from your users, through surveys. You may want to consider using hotjar.com.
