12/11/2025
From Quattro to Concept C – Audi’s Glow-Up Continues
Audi’s been redefining design for decades — from the rally-born Quattro to the genre-bending TT and R8. Now comes the Concept C, an open-top statement piece that marks a new era for the brand.
Unveiled in London, it’s the first look at Audi’s new design philosophy: radical simplicity. Clean, confident, and unmistakably Audi, it blends past inspiration with future intent. The Singleframe grille has evolved, the lines are sharper, and the whole thing feels lighter, more intuitive, more... Jaguar???