07/05/2025
You don’t need "more time" for social media marketing - you need more focus!
Seriously, how many times have you used the excuse you "don’t have time: to post on social media, when really you mean that you just aren't prioritising your digital marketing.
If you really think about it, you probably spend hours scrolling on social media... So what if you instead used that time to create content that pulls in leads for your business.
Let’s be real. Here’s what usually happens:
> Scrolling through cat videos for way too long looking for "inspiration"
> Realise you've wasted time.
> Give yourself 5 minutes to come up with a post idea, mind goes blank, give up
> Smoosh this together in your brain as "posting on social takes ages and is really hard"
> See other people's amazing content and feel guilty for not posting
> Repeat the cycle
What the people who ARE posting have is a plan.
> Set aside a few hours upfront to map out your strategy.
> Know what questions, desires & pain points your audience has that you can answer
> Decide what type of content you LIKE to create, and focus on that
> Make social media content CREATION (not consumption) a priority
> Get lots of lovely shiny new leads
So next time you feel overwhelmed, remember it’s about focus, not time.
And stop scrolling.
After all, if you're reading this, you've clearly got time to spend on social media, right?