︎ ︎Donna Herts Social

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📲 Helping your small business boost brand visibility & drive more sales through Social Media
📹 Expert in account management, content creation, video editing & 1:1 bespoke training
📱 Instagram Specialist

31/07/2025

It’s the end of the month… which means it’s time to plan your August content!
(Unless you’re super organised and already have 😉)

Maybe you’re feeling, “What’s the point? My content isn’t landing right now, so should I just take a break?”

Please don’t.
You need to stay front of mind — you never know where each follower is on their buying journey.

Instead:
❥ Celebrate your wins! Check your Instagram monthly summary and see what worked.
❥ Dive into your past 30 days’ stats — Instagram often shares handy tips, too.
❥ Save yourself time by replicating and repurposing your top-performing posts.

Keep showing up — your consistency matters.

𝑫𝒐𝒏𝒏𝒂 💗

30/07/2025

Feeling stuck on what to post???

What if I told you that your next post might already be on your IG feed??

Here’s your reminder that you don’t always need to reinvent the wheel when it comes to content! ♻️

Reels are often shown to new audiences who probably haven’t seen your old content and even if they have, they’re unlikely to remember.

So let’s get clever with what you already have:
❥ Check your insights and repurpose what performed well last year
❥ Turn those FAQs from your DMs into stories or static posts.
❥ Got lovely client feedback? Share it as a post or carousel.
❥ Reply to an interesting comment as a Reel which is quick & authentic!
❥ Transform an old Reel into an informative carousel.
❥ Use an old carousel as a teaser for a new Reel.

Feeling extra creative?
💡 ♡ Use the ‘Remix’ function:
add fresh text, stickers, overlays, or swap in trending audio.
💡 ♡ Try the ‘Sequence’ function:
slow it down, speed it up, or add an extra clip to refresh the vibe.

Not sure where to find these features??
Go to your Reel tab, select the Reel, tap the 3 dots “Remix” & “Sequence” will appear at the top.

Give it a go and breathe new life into your old content!

Which one will you try first?

𝑫𝒐𝒏𝒏𝒂 💗

23/07/2025

I often see accounts using ‘pin posts’ wrongly… or not using them at all 🫣😯

Please don’t just pin your top-performing posts – instead, think of your pinned posts as your shop window for people who don’t know you yet.

Let’s nail your pinned posts.

Here’s 5 questions your pinned posts should answer:
❥ Who are you?
❥ Who do you help?
❥ What’s your content all about?
❥ Why should someone follow you?
❥ What should they do next?
Those first 3 pins can really set the tone, so make them count!

♡ Does your current pinned content do this?

If not, maybe it’s time for a refresh. DM me if you need some help- it might be time for a new look and an Instagram mini make over or caption tweaks.

𝑫𝒐𝒏𝒏𝒂 💗

18/07/2025

Working mums, it’s that time again… 😬

Schools out, routines go out the window… and the laptop is in its bag, the juggle is real!
Amalie finished today and if yours haven’t finished already, it’s only a matter of day.

Truth is, summer for many of us means grabbing the off hours, a quick email from the car park, stories from the park bench, voice notes sent while the kids have a lie‑in, or writing posts when you’re stuck in traffic (passenger seat, obviously!).

Here are some of my learns from years that I want to share with you:
❥ Review how many posts you really need each week, quality beats quantity
❥ Check your insights for last July & August to see what actually connected with your audience
❥ Lean into stories – they keep you visible even if your grid is quieter
❥ Batch create & schedule when you can (hello, snack time feasts or Netflix/chill time!)

It’s totally normal to see slower reach & engagement over summer. I’ve noticed it already this week!

Please don’t be hard on yourself ! Your audience is living life and busy too.

And if you’d rather fully switch off? Outsource your socials and enjoy a real break because I’d love to help you ♡

𝑫𝒐𝒏𝒏𝒂 💗

17/07/2025

Do grid aesthetics still matter in 2025?

It’s a question I get asked all the time… so let’s spill the tea! ☕

Not as much as they did back in 2020.
Why?
Because Reels reach people who don’t even follow you so they might not head to your profile at all before deciding to follow.

BUT… you only get one chance to make a good first impression when someone does land on your page.
That’s why your last 9 posts still matter: they should visually reflect who you are and what your business is all about.

For me, that means:
❥ Myself (hello, hi, hey 👋🏽
❥ An iPhone & my MacBook
❥ Social media platforms
❥ Pink & leopard branding
❥ My trusty clapper board
❥ Insta tips & behind-the-scenes content
❥ Video equipment vibes

You don’t need a strict checkerboard or quote-patterned grid anymore.
But you do need a feed that looks cohesive, intentional and tells your story at a glance.

Think of it like your digital shop window so make sure it represents the best of YOU.

Top tip: Pinning 3 posts to the top helps but that’s a list for another day 😉

Go check your 9 grid and ensure it represents all aspects of your business. Feel free to DM me if like my option on your grid

𝑫𝒐𝒏𝒏𝒂 💗

15/07/2025

Business owners… you deserve to let your hair down! (Or in this case… pin it up 🤣)

Friday, I took a proper day off to enjoy the sunshine at Newmarket races and yes, it was 32 degrees so my gorgeous planned pink dress and matching fascinator had to stay at home 🩷
I think the big hat, big glasses, pretty dress and backdrop still kept it totally Gram-worthy, right?

Sadly no bets came in but you have to get involved don’t you 🥲 I wanted to back a pink jacket jockey and got laughed it at…. Guess what? A pink jacket jockey won and came 2nd 😡🫣

Running your own business can feel like you always need to be “on” but real talk: stepping away isn’t a weakness, it’s part of keeping your creativity, energy and passion alive. Last Thursday and this Monday were super productive 🙌

❥ You’re allowed a day off (and your feed won’t explode!)
❥ Your audience loves seeing your real-life moments too
❥ Do what's right for you

So here’s your reminder with school holidays pending: book days out, dress up, turn Instagram notifications, be present off and have fun.
Your business and your sanity will thank you for it! 😊

𝑫𝒐𝒏𝒏𝒂 💗

♡

11/07/2025

BIG NEWS for small businesses & creators!

Google is now indexing public Instagram content: Reels, Posts & Carousels.

♡ This means your content could show up in search results, bringing more eyes to your business but also means older/personal posts might appear too.

In this carousel, I’ve broken down:
❥ Who’s affected
❥ How to toggle it on/off
❥ How to use keywords & SEO to boost your chances

I think this is a brilliant free marketing opportunity for small businesses but as it’s your content, it’s always your choice.
(You might what speak to people featured in your images thou)

♡ Are you excited to see your posts on Google?

♡ Anything to help visibility that’s FREE - I’m here for and am advising clients to keep that blue toggle on.

♡ Would you rather keep your content just on Instagram?

Let me know below ⬇️

Why not share this with a friend who might need to be in know ☺️

𝑫𝒐𝒏𝒏𝒂 💗

08/07/2025

📱Mobile vs 📸 Camera:
I often get asked
“What’s Best for Your Biz Photos”?

You most certainly be snapping all your content on your phone and don’t need to invest in a pro camera setup.

Here’s the tea
❥ Mobile phones (yes, even the one in your hand right now!) are more than enough for most small business content, especially when paired with good lighting and a handful of editing.apps/tools. The new iPhone eraser is my bestie
❥ Cameras offer more control, depth, and high-res images so are great to lifestyle content as long as you can sort the settings 😉

✨ What really matters?
✔️ Clear branding
✔️ Consistent style
✔️ Thoughtful visuals that tell your story
✔️ Feeling confident on camera (phone or not!)

I still love playing with creative angles and props.

90% of my content is shot right on my iPhone.
What about yours?

So YES, you can certainly build an aesthetic, scroll-stopping feed without big expensive kit.

If you want my fav editing apps for your phone, just let me know below!

𝑫𝒐𝒏𝒏𝒂 💗

08/07/2025

Here’s my follow up post to my live “DONNA 𝒕𝒂𝒍𝒌𝒔 𝒔𝒐𝒄𝒊𝒂𝒍𝒔 episode 26 “so you can see what the new features look like on the Gram💗

❥ Spotify x Instagram —
share songs with playable previews in Stories
❥ Shared Access —
give trusted team members access (no password sharing)
❥ Royalty-Free Music Library —
14k+ sounds now available in-app
❥ Google Visibility —
your public content may appear in search results from 10 July
You can change your preferences in account privacy settings.- I’ll do a demo showing how

❥ EDITS updates

More Fonts: Edits now offers 125 fonts for adding personality to text, according to Meta.  
Text Animations: New text animation options have been added.  
Voice Effects: More than 30 text effects, including fonts, motion effects, and colors, are available.  
Voice Enhancer:
Users can enhance voiceovers with special effects and background noise removal

Coming soon:

❥ 20-Minute Reels —
longer storytelling & demos incoming
❥ Repost Feature —
testing a new tab on profiles
❥ Reorder Your Grid —
live in the US, hopefully coming here soon & what I’m looking forward to the most. Keep in mind this takes your posts out of chronological order so plan your strategy accordingly

If you haven’t already watched Friday’s Instagram live for the full break down 🎬

Feel free to DM me if you’ve got any questions

𝑫𝒐𝒏𝒏𝒂 💗

03/07/2025

📊 These client results speak for themselves…

These vary from clients with under 400 followers and just 2 posts a week to established accounts who post 5 times a week and over 7,500 followers 💥

I work with a mix of incredible clients from service-based businesses to product-based brands in various industries.
Every single client has a strategy tailored to them.

Whether they’re just starting out or ready to scale, the results show what happens when you combine consistent content with expert support and a little accountability magic 💗

Keeping the accounts anonymous, but these screenshots are from real client growth over the last month 😊🫶🏻

Curious what working with me could look like for your socials?

Drop me a message or head to the link in bio and book a discovery call to talk strategy ✨

𝑫𝒐𝒏𝒏𝒂 💗

‼️

02/07/2025

I’m a sunshine ☀️ lover… but today I was weirdly grateful for the rain. So unlike me!

After days of full-on UK sweaty heat 🥵 (honestly felt like I should be poolside with a cocktail), the temperature drop and those raindrops felt like a little refresh button.

And it got me thinking…

Even when we love something, our business, socials, being in that creative flow…. sometimes we still need a pause.
A reset.
A bit of rain.☔️

💭 So here’s a little question for you:
What do you love in your work but sometimes need a break from?

For me?
→ Constantly being “on” can get mehhhhhh and noisy. I love what I do, but stepping back to not post on my own page (or scroll just for fun, not strategy) keeps me sane.

Tell me yours – I’m curious ♡
Let’s normalise taking a breath, even from the things that light us up.

𝑫𝒐𝒏𝒏𝒂 💗

Address

Opening Hours

Monday	09:00 - 19:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00
Saturday	09:00 - 12:00

Telephone

+447942441980

Website

http://donnahertssocial.co.uk/

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My story

I’m Donna. The face behind DONNA HERTS SOCIAL.

See Pink 💗 think DONNA HERTS SOCIAL!

I offer Virtual Assistants and Social Media services to busy entrepreneurs by them outsourcing the tasks.

Becoming a parent gave me a new purpose in life. I wanted as much time with my daughter as possible before she goes off to school so decided to change careers. She is the reason why my business exists.

I wanted a career that would allow businesses and I to have a work-life balance whilst avoiding social overwhelm. Now I get to combine my passion and expertise.

My love for Social Media, Art, Fashion and Photography lead me to embrace a change of direction. December 2019, I completed the Foundation in Social Media Management course with @DigitalMums. This kicked off the remote learning buzz, then webinars, research and life coaching sessions made me decide my direction.

22 years of retail management taught me, many transferable skills to run my own business.

Your customers always have to be your number 1 priority and the forefront of your mind and decision making. I saw so many changes in the fast paced fashion world. Customer shopping habits changed considerably the past 5 years.

March 2020, (two weeks before CV-19 was a thing), I launched my business. I’d spent too long deciding on a perfect fit name and the right time to launch.

Most recently, I’ve specialising working with Fashion, Beauty and Lifestyle businesses. I’m finding businesses who are as enthusiastic about their products, services and success online as much as I am.