20/07/2025
…but haven’t seen your abs in 10 years.
If your kids knew how you treat your body - would they be proud?
Frank Dux was the guy. The body. The mindset.
You wanted to be like him.
Now you’ve got a soft ring around your midsection that jiggles when you run.
A faded tribal tattoo from Ibiza 2007 - sitting above a dad bod you never planned on.
Every time your shirt comes off, there's that quiet internal shame.
But nothing changes.
You used to have the V-shaped back.
Used to fill out your t-shirts.
Now you just look like a bloke who used to train.
You don’t want to be skinny. You don’t want the runner’s body.
You want to be strong. You want muscle.
You don’t want another half-arsed week. You want a system that sticks.
Here’s how it goes:
You get a burst of motivation.
“This is the week.”
Eat better. Feel sharper.
Couple of runs. Bit of momentum.
Then life hits back - meetings, bedtime madness…
And by 8:30, you're knackered, pouring a drink, back at square one.
You tell yourself it’s just how you decompress.
Sharing a bottle of wine with your other half most nights.
Couple more drinks. Netflix. Sofa. Sleep.
You’re not an alcoholic - but the habit owns you.
You’ve done it before.
You used to train.
But the shame of not doing it now is what eats at you.
You see other men your age - or worse, older - lean, strong, dialled in.
And think: “What the f*** happened to me?”
Here’s the truth:
You lead at work.
You provide for your family.
But you can’t lead yourself through a Thursday night without self-sabotaging.
And it’s costing you more than your physique.
It’s costing you your self-respect.
You don’t need another bland plan or 5am bootcamps.
You need structure that fits your life.
And you need to stop negotiating with your standards.
I coach a small number of dads at once - because I work with every client personally.
If this hit home, don’t wait. Momentum disappears fast.
DM me the word “HERO.”
I’ll show you the path back to the body, mindset, and discipline your kids will grow up remembering.
