21/06/2025
If you’re trying to grow your personal brand on social media but not sure where to start…
These 5️⃣ foundational steps will help you build a brand that’s clear, consistent, and actually attracts your ideal audience! 😍
1️⃣ Define your brand message! 📝
This is the heart of your online presence. Get super clear on what your brand stands for, who you’re speaking to, and the value you offer. A strong brand message sets you apart in a crowded market and makes your content more intentional.
2️⃣ Create your content pillars! 📈
These are the core topics you’ll consistently post about to showcase your expertise and build brand recognition. Think education, behind the scenes, client results, lifestyle, or storytelling. Content pillars help you stay consistent, plan your content faster, and speak directly to your niche.
3️⃣ Show your face! ☺️
People connect with people. Especially on platforms like Instagram and TikTok. Share photos and videos of yourself, use stories and reels to speak directly to your audience, and let your followers get to know the person behind the brand. It builds trust, relatability, and connection — which leads to more conversions.
4️⃣ Be consistent with visuals and voice! ✌🏻
Your brand identity needs to be instantly recognisable. Use the same colours, fonts, and layout styles across your content. Just as importantly, develop a brand voice that reflects your personality and values — whether that’s fun, professional, empowering, or educational. Visual and verbal consistency is key to building brand awareness.
5️⃣ Engage with your audience daily! 🤗
Don’t just post & ghost! 👻
Social media is about building relationships. Reply to comments, answer DMs, comment on your ideal clients’ posts, and engage with stories. Daily engagement improves visibility and helps you build a loyal community around your business.
If you’re a content creator, service-based business owner or entrepreneur who wants to build a magnetic brand online, we’re here to help.
DM us the word “SOCIALS” and we’ll help you build a brand strategy and content plan that actually works!
