Roseleigh Media

06/10/2025

My TikTok Bootcamp for Beginners is finally here!

This has been in development for a while, and lots of people who’ve joined my previous courses and who I've met through networking have asked for something more in depth to really get started on TikTok.

I know it can be an intimidating platform but I am going to break it down in a really accessible way in this half day course.

We will cover,
- How to set up and optimise your profile (from downloading the app to choosing your username)
- Content ideas tailored to your business and style
- Using TikTok Shop to sell directly through the app
- Practical exercises and live feedback so you can post with confidence

The important stuff;
When: Tuesday 11th November, 9.30am - 12.30pm
Where: Online via Zoom
Cost: £80

Spaces are limited so everyone gets hands-on support. You can grab your spot and find out more here (I'll pop the links in stories): https://www.roseleighmedia.co.uk/eventsandtrainingsessions/p/half-day-tiktok-online-bootcamp

P.S Not ready for the full bootcamp? You can join me for What's the Point of TikTok on Wednesday 5th November at 2pm for just £15. A great introduction if you’re curious but not ready to dive in. Find out more here; https://www.roseleighmedia.co.uk/eventsandtrainingsessions/p/tiktok-for-business-lngyl

Can’t wait to see you there and get you creating content!

03/10/2025

I was going to launch a new product today but I there' no point trying to shout into the void when the entire internet is talking about one thing: Taylor Swift’s The Life of a Showgirl. Today is exactly the kind of day you’d hide a bad news story or pause any other brand launch – nothing else will get attention.

I’m completely envious of the PR and Marketing teams that get to work on something so incredible. The creativity, the planning, the fun of building a campaign that has the whole world guessing.

Taylor is the master of breadcrumb marketing. She drops a colour (TS12 orange - brands trend jacked instantly) a lyric, a visual - and suddenly fans are doing the work for her.

Even I’ve been playing detective 🕵‍♂️ the journalist in me is fizzing. I'm convinced some of these songs are Reputation vault tracks. I can see all the links, and that “Thank you for the lovely bouquet” line? You’ll never convince me it’s not about Kanye. Do I have the research and receipts? (I really do - see the pics!)

Here’s what we can learn from her as comms people:

- She turns every album into a moment, not just a release - complete with cinema listening parties, brand trend-jacking
- She controls the narrative with drip-fed content that keeps people talking.
- Fans become part of the story - Easter eggs, hidden visuals, theories.
- Unexpected channel choices, like Travis Kelce’s podcast, make it unforgettable.

By the time this post goes out, the album will have dropped and she’ll have appeared on multiple national UK radio stations to talk about it. I’ll be at the listening party in the cinema tonight, and I’ll probably spend the rest of the week analysing Easter eggs like it’s my job (because in a way, it is).

And the magic of it is she blurs the line between fan obsession and strategic comms masterclass. Her strategy is designed to make people like me (and millions of others) want to play detective. That’s not just hype - that’s brilliant PR.

Whether you love her or not, you can’t deny Taylor Swift has the best marketing in the world right now. And the rest of us? We’re just taking notes… and waiting for a day when our launches don’t feel invisible.

30/09/2025

It’s been 2 weeks since I last posted on social media, which is VERY unlike me. But it’s true what they say - PR and Comms people are so busy promoting everyone else that their own promotion tends to fall by the wayside.

I’ve been thinking a lot about visibility lately. Sandra Garlick MBE spoke about it at Socially Shared a couple of weeks ago, and then the amazing Monica Brown at LoveBiz Networking also spoke on the subject - she called it intentional presence. We can all show up to networking events, meetings, or even social media, but if we’re just going through the motions on our phones or thinking about what we are having for tea, what does it really mean?

It made me step back and re-evaluate what I’m doing on my own social media. Sometimes I treat LinkedIn like Facebook, giving everyone updates on who I’m chatting to and what about. That’s fine, but it isn’t intentionally visible - sometimes I reference what I do, but other times it can look like I’m just peacocking about who I’m meeting and what I’m doing.

The truth is, I have amazing things happening in the background. I’m at a point in my business where I’m working with organisations I could only have dreamt of two years ago. I’m also focusing on the work I’m not only good at but love: Crisis Communications (yes, I know, I’m a weirdo) and social media, specifically TikTok.

I’m now working on being more present intentional with what I share. Social media can be a harsh place, and I’ve had a stark reminder on my own personal social media that not everyone online has good intentions and we can't give all of ourselves away. That’s why I’m quietly working on something behind the scenes to support those who work in social media - keep your eyes peeled for more over the coming months.

So two weeks offline, and having really important one to ones instead has reminded me: showing up with intention beats showing up for the sake of it.

If you’re feeling the same pull to be more intentional online but don't know where to start, then I can help you with social media strategy and planning. I seem to be able to do it for others - but less so for myself!

16/09/2025

I had the pleasure of chatting with Kieren Bodill-Shadlock from SOS Silence of Su***de yesterday and wow - what a conversation.

We got talking about potential ways we might work together in the future, but what really struck me was how much we connected over a shared vision: breaking the stigma around mental health and su***de, and understanding all the factors that impact mental wellbeing.

It was one of those conversations where you just click - and as well as our shared ethos it turns out our paths had actually crossed before around 10 years ago, in very different lifetimes when Kieren worked in a police press office where I was on beat as a journalist.

We shared what had happened in our lives over the last decade and how these experiences had shaped our desire to do some good in the world - particularly when it comes to mental health- and how Kieren had ended up working with the charity.

SOS Silence of Su***de does incredible work, providing training and support programs to prevent su***de and promote mental wellbeing. During our chat, we also explored something I’ve been really passionate about lately: how social media - including platforms like TikTok - can be both a lifeline and a challenge.

I'm currently looking at ways to expand my social media training sessions so charities can use platforms like TikTok to connect with and support people - while also protecting staff wellbeing. I’ll be drawing on my personal experience with social media and mental health, along with my professional experience as a journalist and PR and social media professional.

I love the idea of sharing my personal and professional experiences – including my TEDx Talk – with work that genuinely makes a difference.

Conversations like this remind me why I’m so passionate about working with charities that truly matter. There’s something incredibly energising about connecting with people who care as deeply as you do about making a positive impact.

I’m excited to see where this conversation leads and hope we can explore ways to support charities like SOS in using social media to make a difference – for the people they serve and the people behind the scenes, because mental health matters at every level.

15/09/2025

How on earth did Monday come around again so quickly??

I realised last week (again!) that business is always evolving. You think you set your offering at the start, but who you are and what you deliver keeps changing. For me, that now means stepping more into training - whether it’s social media or using my journalism background to help people with media training aon how to talk to the press and what to do in a crisis. Lots of exciting things in the pipeline!

On Tuesday I was at Rugby Socially Shared where we heard from the amazing . Her reminder about visibility has really stuck with me - I’m not always great at tooting my own horn, but I’ll be showing up more and sharing what I do.

It was also brilliant to connect with another CIC and hear about their work with young people on confidence and self-esteem. That’s a cause very close to my heart.

Wednesday was another great TikTok session with a really engaged group (they were the first to hear about my TikTok Bootcamp in November). I also joined the CharityComms social media network where we explored how charities can connect with Gen Z online. Lots of food for thought - and new ideas for clients.

I rounded off my week at the Food Festival. Some of you might know I was diagnosed with coeliac disease a few years ago, so I’m always on the lookout for new products and businesses to support. It was a reminder that PR and social media presence matter - I bought from stallholders I’d already connected with online and I was keen to try their products because of that relationship. Your products might be great, but if you’re not telling anyone about it, no one will buy it. (I had a great time and also: best donut I’ve had in ages!)

This week is shaping up to be just as busy: I'm excited to catch up with a charity that's new to me and find out what I can do to support them, networking and supporting with an “Unlock your TEDx Potential” workshop - all on top of client work.

It’s weeks like this that remind me that whether it’s client work, training, or networking - showing up consistently makes all the difference.

11/09/2025

It’s been a very social media heavy couple of days for me. And I feel so enriched by it.

Yesterday I ran my “What’s the point of TikTok?” session and had such a brilliant group join me. I even had a lovely bit of feedback land in my inbox afterwards (thanks Hayley Masom):

“That was a very useful TikTok Intro, I have dabbled but really wanted to understand this platform better. Your presentation not only answered the questions I had before we started but gave me a spark of inspiration and confidence to create an A4 list of content ideas to enable me to pursue this further. Superb examples… and also useful information on tools to help us in the TikTok world”

She even sent me a video testimonial (which you can see below)- great to see Hayley getting into the TikTok creation headspace!

Feedback like this is exactly why I love running these sessions - and why I’ve decided to launch a TikTok for Business Bootcamp on Monday 11th November – keep your eyes peeled for the details. It’ll cover the basics of getting set up, how to optimise your profile, creating content in your niche, TikTok shop, storytelling, using analytics to improve and so much more!

This morning I switched gears and joined the CharityComms Seminar on reaching Gen Z on social media. It was great to hear about building trust with Gen Z, their digital habits, and how charities can break through the noise. A big takeaway (and something I always say in my sessions too): don’t do a trend just because it’s trending. If it doesn’t bring value to your audience, it won’t land.

So whether it’s charities reaching Gen Z, or businesses figuring out TikTok, the theme is the same: it’s about knowing your audience and creating content that matters to them.

If you’re thinking about how TikTok (or social media more broadly) could work for your business or charity, drop me a message – I’d love to help you figure it out.

10/09/2025

It's World Su***de Prevention Day today and honestly I was in two minds about posting.

Not because it isn’t important – but because I don’t feel like the same person I was three years ago. Back then, I was in such a dark place that I couldn’t see a way forward. Looking at where I am now, it feels so sad that I ever thought that was the only option.

But that’s exactly why we need to talk about it. Because the truth is, it can get better. Life can change. You can rebuild yourself, rediscover purpose, and find joy again – even if it feels impossible in the moment.

My mental health struggles have been around for a while, the literal black dog giving me a nudge now and again. From being at the scene of a terrorist attack and the subsequent online trolling, dealing with horrific news stories as a journalist and working throughout the pandemic, to leaving the job I once adored. All of it took it's toll and different times, and led to me having a breakdown in January 2023.

And for me, the breakdown completely changed my path. I'm not saying it was a good thing but it did lead to some major changes in my life. It led me to create my own PR agency, working with organisations and charities who are making a difference. Something which I now couldn't imagine not doing.

It also gave me the courage to share my story more openly, including in my TED Talk “Who are you when you give up your dreams?” – because I know how powerful it is to hear that you’re not alone.

Mental health struggles don’t define you, but speaking about them can change – and even save – lives.

On this World Su***de Prevention Day, let’s keep breaking the silence. Let’s keep showing that vulnerability is strength, and that things really can improve.

If you’re struggling, please know there is help and hope out there. And if you’re an organisation working in this space, I’d love to collaborate – whether that’s through PR support or sharing my personal journey to help others see that recovery is possible.

Link to my TED Talk here if you’d like to watch:

In her inspiring talk Emma discusses the painful choices she had to make when her dream career as a journalist started to negatively effect her life, and how...

07/09/2025

Funny story - this week I got locked inside my bedroom and had to Jack Nicholson my way out of the door at 2am. Bits of wood flying everywhere and everything. It wasn't funny at the time - I'm sure it will be soon though.

Honestly, it feels like the perfect metaphor for self-employment - sometimes you’re just winging it at 2am, trying to find a way through!

I'm posting on Sunday (are we ever really off duty, and are Sundays ever our own when we are self employed?) as I'm just finishing up some work for a big client and I want everything to be perfect.

This week has been busy and productive, working on a crisis comms document and some training sessions I've got coming up. I've had two speaking engagements announced - I'll be at Socially Shared Sutton Coldfield on November 20th talking 5 steps to becoming a PR Superstar. And I'll also be taking to the stage with the amazing Zina Alhilali for the LoveBiz International Women's Day event in Leeds in March.

I've also managed to catch up with Carl Jolly at and talk all things TikTok and how the platform could benefit his business. We first met at this year's Tedx Wolverhampton and I was tipsily singing my own praises - it didn't seem to put him off (and honestly, I wish I had drunk Emma's confidence in my business all the time.)

Personally I have been breaking down doors (literally), getting MOTs on both my car, and my teeth. And I've been enjoying the fact Bake Off is back and it means that not only will my gluten free baking go up a notch but it also means autumn is truly on its way. Overall it's been a great week.

Next week looks just as packed as I'll be at Socially Shared Rugby, running my TikTok for business course on Wednesday and I'm also attending a Charity Comms Seminar on how to reach Gen Z on social media. I can't wait.

If you'd have told me this time last things would be going so well - I doubt I'd have believed you! But here we are – breaking down doors an all!

What funny anecdote have you got that sums up your week?

05/09/2025

September always feels like a fresh start - new notebooks, sharpened pencils, and the perfect time to learn something new. It’s like back to school for business.

If you’re keen to learn a new skill to help you reach your audience and you’ve been side eyeing TikTok but don’t know where to start, this is your sign.

TikTok for Business: Live Training
Wednesday 10th September
2pm (UK time) on Zoom
Tickets are just £15 and you can meet some other keen learners too!

With over 1.2 billion active users, it’s now one of the most powerful tools for visibility, community, and sales.

I’ll cover:
— What TikTok really is (and why it’s beating Google as a search tool)
- TikTok Shop – selling directly inside the app
- What to post (even if you don’t want to show your face)
- Simple strategy tips you can use right away

Perfect if you’re new to TikTok, not sure what to post, or want to connect with new customers.

Book your spot here: https://www.roseleighmedia.co.uk/eventsandtrainingsessions/p/tiktok-for-business

16/08/2025

Who said August was a quiet month??

People keep saying it slows down over the summer, but I’ve found myself extremely busy - and I’m not complaining in the slightest as this week has been full of exciting projects and connections.

I’m thrilled to be working with my dream clients. After focusing on who I serve best, I’ve landed a project doing crisis comms for a major Christian charity supporting people in developing countries - AND I’m quoting for another large Christian charity to help with press, comms, social media, and even exploring TikTok. It feels incredible to be doing work that aligns so closely with my experience and passions. Lots of people might find it odd but I really do love working on crisis comms - I know what to do from both a newsroom and press office side so it's truly within my comfort zone.

Beyond client work, I’ve been getting out and about:

I attended Socially Shared Womens Business Support Network in Rugby and met some incredible women and picked up ideas for my business. Thanks so much Karen Heap for hosting. I’ll also be talking all things TikTok at the October meeting, so I’m prepping for that too.

Had a long overdue catch up with Sue Crooks from LoveBiz Networking® UK Limited and we have something very exciting in the pipeline! 🤫

Thursday was the first time I'd headed to co working at West Midlands House and The Xchange (sorry it's taken me so long Jeni Sellick) The space is incredible and it was wonderful to have a co-worker for the day in Simon Gordon.

And there were little reminders to pause and reflect: twice this week people said, “I saw your TED Talk” and I can’t believe it’s already been a year! People are still talking about it and want to work with me because of it which is great!

I’m finishing the week by taking a proper weekend off, recharging, and enjoying a cheeky BBQ with my family.

This week has reminded me that success isn’t just about the work itself - it’s meaningful projects, great connections, time for yourself, and getting paid for what you love to do. What more could you ask for?

15/08/2025

Did you know TikTok is a bigger search engine than Google?

That's right, more and more users are turning to it to find out how to do things, find information, discover products and connect with businesses they want to work with.

That means your ideal customers might not be Googling you - they could be searching for exactly what you offer on TikTok.

A lot of people still see it as an entertainment app, only for those who want to show their face on camera or dance to silly trends. But the truth is it's one of the biggest discovery platforms in the world and you are missing out by not being on it. The best part is - you actually don't have to show your face or use your voice to succeed on it. There are so many options when it comes to creating content that you can find a style that works for you.

Why not find out more about how you can use this ever growing platform in my overview session "What’s the Point of TikTok?"

I've got another one coming up on Wednesday 10th September at 2pm and it only costs £15.

Book here; https://www.roseleighmedia.co.uk/eventsandtrainingsessions/p/tiktok-for-business

We'll cover;
Understand how TikTok works today (and why it’s more like a search engine than a social app)
Explore the kinds of content that feel natural and authentic to you - even for topics that feel serious or professional
See how small accounts can see huge results

If you’ve been avoiding TikTok because it feels “not for you,” this might just change your mind.

13/08/2025

Going from “I’ll help everyone” to “Here’s who I serve best” has helped me land my dream clients. And I feel like I manifested this?

When I had my Woman Who Awards interview earlier this year one of the questions I was asked in the interview was, "What would be the peak of your career?"

I knew the answer straight away. I said it would be supporting charities working in the Middle East. Gaza, Lebanon, Syria… If I could help amplify their voices, I’d feel like my business was truly on the right track. Having been a journalist for many years reporting on these stories, and heading to Syrian refugee camps in Lebanon in 2016 I knew this was where my skills were best placed.

Fast forward to now, I’ve just landed a dream project and I'm quoting for another one. I'm doing Crisis comms for a major Christian charity supporting people in developing countries. And I'm currently quoting for another large Christian charity to help support their press office, comms, and social media - including helping them explore TikTok. (There's also other exciting things going on in the background that I don't want to jinx yet!)

My skills and specialties are unique - and people NEED that specificity. When you specialise, your ideal clients find you. So a quick reintroduction in the hope that my ideal clients will see it;

I’m Emma, I work to support charities, CIC's, faith organisations and women led businesses with PR and Communications (including social media). I cover everything from press releases, social media, to media training and interview prep - but my two big specialties are:

Crisis Communications
TikTok Strategy
(Not together… although that could be interesting!)

These two skills might seem worlds apart, but they both come down to the same thing - helping organisations tell their story in the right way, at the right time, to the right audience.

So if you know a charity, faith based organisation, or women led business that’s looking to raise their profile, protect their reputation, or make a bigger impact online, send them my way - I’d love to help them shine.