
10/10/2025
Post-COVID Lessons from the Baltic States: When Growth Rejects Responsible Gambling
New data from the National Gambling and Gaming Business Association (NGGBA) reveals a harsh reality: as online gambling revenue in Lithuania, Latvia, and Estonia skyrocketed after Covid, so did self-exclusion requests — especially among online players.
📈 In Lithuania alone, online GGR jumped from €40M in 2019 to €170M in 2024, while self-exclusion cases tripled.
⚠️ When given a choice, players overwhelmingly move toward high-risk “unlimited” services, leaving safer options with just 2% market share.
❓Rapid growth is good for business — but how long before it forces a crackdown?
👉 Read the full analysis in our article