MAD Conversations

07/07/2026

If the consumer assembled everything your brand put out this month, the posts, the billboard, the radio spot, the customer service call - would it feel like one brand, or five teams who never talked to each other?
Episode 5 of The Making breaks down Integrated Marketing Communications: the WWII campaign that may have invented it, why ego is what actually breaks integration, and how one Stonebwoy song did what three spec-heavy jingles couldn't - 5 campaign entries to 5,000, and 200 million impressions on the same phone.
Watch the full episode on YouTube:

Tecno ran the same phone twice. One campaign got five entries. The ...

30/06/2026

"The mark has changed. The meaning the consumer holds in their mind has not."
In Episode 4 of The Making, Abeiku Dadson takes on Part Five of Rules for the Marketing Communications Executive - branding, positioning, and why so many rebrands in this market quietly fail. Watch the full episode here:

You can change your logo, your name, your colours — and still keep ...

18/06/2026

Ever been in a meeting where a research finding was presented, everyone nodded, launched a campaign, and 6 months later you're back in the exact same room wondering why it didn't work?
You might be trapping your team in a loop of shallow insights.
Tune into the latest episode of Mad Conversations as we dive into "The 5 Whys" framework and learn how to turn your research findings into powerful, testable marketing hypotheses. Stop executing tactics and start building strategy!
🎧 Full Episode & Book details in the comments below! [https://youtu.be/grRMuPFPO6o?si=HapxaI_pQfftPNTy]

10/06/2026

Are you marketing to a real crowd, or an imaginary one? Too many mass marketing campaigns assume people are paying perfect attention. In reality, they are tired, emotional, and buying on autopilot. Pivot your strategy to target actual human behavior.[https://www.youtube.com/.conversations/videos]

05/06/2026

Welcome to The Making ,the beginning of what it truly means to be a great marketer in today’s landscape.

Every industry has its legends, but rare are the moments they share the exact blueprints of their success. In this upcoming series, we are walking you through the critical, hard-earned lessons that Ghana’s premium Marketing and Advertising industry has produced.

Whether you are an aspiring creative or a seasoned strategist looking to sharpen your edge, this series is built to help you level up your practice.

🎬 Episode 1 out now !!
[https://youtu.be/QqnkW_8JJeQ?si=IbGJcRe54Npa8rOU]

Join the MAD Conversations on WhatsApp!
👉 Tap here to join: [https://whatsapp.com/channel/0029VbCxfAP1Xquawe6h602E]

👇 Tag a fellow marketer, copywriter, or producer who needs to watch this series with you.

27/05/2026

Building a great brand isn't an accident. It’s architecture.
If you want a strong advertising identity that actually converts, you can't just wing it. A well-designed identity is your carefully curated blueprint. It dictates how the world perceives your business, how your ads perform, and ultimately, your bottom line.
Are you building your brand on a solid foundation, or are you guessing as you go? Let’s talk about how to map out your blueprint in the comments.

27/05/2026

Think you know Ghanaian advertising? Think again.
What we’re about to drop is a set treasure map, a blueprint, and an exact instruction sheet, the kind of secrets the local industry has kept under wraps.
Season 1 Begun : The Great Archives of Powerful Advertising Strategies.
Whether you are a brand manager, an agency creative, or a business owner looking to scale, this is your unfair advantage. Drop a 🔥 if you’re ready for the shift in Season 2.

23/05/2026

Home Sweet Home 🇬🇭❤️
As a Ghanaian, you can't deny that the classic Highlife sound is pure magic,and it’s something that simply cannot be authentically replicated anywhere else in the world.
In marketing and advertising, the secret sauce is familiarity. When you tap into the sounds that hit close to home, your audience doesn't just listen; they feel it.
In our Season 1 Finale, we break down how brands use the power of Highlife and familiar cultural cues to win. Catch the full episode streaming now on YouTube!

👉 Watch here: [https://youtu.be/lOIjG6iQJXY?si=m58CtfWIl7dYxwYQ]

23/05/2026

It didn’t start today; it started with our forefathers. 🇬
For us, sound isn't just noise . It’s our culture, our way of life, and the foundational way we advertise, market, and pass general information down through generations.
Season 1 of MadConversations has officially come to an end, but the ageless lessons we’ve uncovered about Ghanaian identity and marketing are just beginning to sink in.
Thank you for riding with us this season. Catch up on the full journey and watch the Season Finale now on YouTube!

👉 Watch the final episode here: [https://youtu.be/lOIjG6iQJXY?si=eLKThEK33tceW6NS]

23/05/2026

What is the secret to truly capturing a Ghanaian's attention? 🇬🇭
If you guessed music and dance, you’re 100% right. But how do you actually translate that cultural rhythm into a killer business strategy?
For Season 1, we sat down with the minds shaping the industry .From legendary music producers and university professors to top marketers and musicians. We are officially cracking the code to marketing in Ghana.
Catch the big recap and all the major lessons learned in our Season Finale, streaming right now on YouTube!

👉 Watch the full episode here: [https://youtu.be/lOIjG6iQJXY?si=iP5HW3-hBjJaF27g]