07/02/2024
The Art of Selling: Moving Beyond One-time Transactions to Recurring Revenue.
In the world of sales, it's not just about selling a product once and done. Let's take selling a smartphone as an example. A customer walks into a store, purchases the latest iPhone 15 Pro model, and leaves satisfied. This is the typical transactional approach many sellers adopt – a one-off deal that concludes at the point of purchase.
Understanding the End Game:
Think of selling like planting a seed. Selling the product is just the start; the real goal is to keep the relationship growing, so customers come back again and again.
Keeping the Connection:
Being a good seller means more than just selling. It means checking in with customers regularly, making sure they're happy with what they bought. Practical example, you can offer exclusive discounts on accessories for their last purchase. They might not respond to your messages, but the aim is to have your business in their mind.
"A satisfied customer is the best business strategy of all." - Michael LeBoeuf
Pro-tips for Businesses:
1. Sell or Recommend Helpful Products: Focus on recommending products that genuinely benefit your customers. It's not just about collecting money; it's about providing value and solutions that enhance their lives.
2. Stay Connected: Don't stop talking to customers after they buy. Keep the conversation going, offer them special deals, and show you care.
3. Engage Like the Big Companies: Take a page from the big companies' playbook. Engage with your customers on various platforms. Follow in the footsteps of those who walk well, and you'll find your own path to success.
4. Setup a Simple CRM: Invest in a basic Customer Relationship Management system. It helps you keep track of your interactions with buyers and potential buyers, ensuring you stay organized and responsive. Use Google Docs to replicate the key features of Hubspot or Zoho CRM. DIY Google Docs CRM won't offer the same automation as dedicated CRM software, but it will help you to create a basic structure for contacts and deal tracking.
5. Utilize WhatsApp Broadcast Lists: Leverage simple tools like WhatsApp Business to create broadcast lists. Periodically send messages to your clients, keeping them informed about updates, offers, or just checking in. This personal touch keeps you in their thoughts.
"When customers keep you in mind, they keep you in business."