The Institute of Brands Narrative Analysis (IBNA) is an Independent Media Monitoring, Research and Poll Agency that provides intelligent data services and strategic communication support for corporate institutions and policy makers. IBNA has remained the leading media research institute focusing on continuous 100 percent media analysis with a blend of customer research models and Instruments.
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๐๐ญ๐ข๐ง๐ ๐๐ฌ ๐๐ง ๐ข๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐ญ ๐๐๐ซ๐ญ๐ง๐๐ซ:
โข IBNA assists our clients effectively conduct evaluations and leverage over the public opinion.
โข IBNA helps strengthen our clientโs credibility and reputation.
โข IBNA provides timely intelligent data and perception ratings for necessary reactive measures.
โข IBNA supports you generate relevant data for your communication strategies. By using media signification measurement analysis tools, we are able to measure the relationship between media signifiers (mental invocations) and media image values. This measurement tool allows for actual mental impression of news related to the government, presidency, policies, issues and forms of identities to be tracked. At another level, signification analysis measures type of brand โ values invoked by the media and citizens through the interactive media and social media platforms. Based on this research tool, IBNA would assist you to consistently measure and track the level of public sensory Impression built amongst the public and voters in the media. It also helps provide our clients with a comprehensive information on the intrinsic โ ratings of a particular issue agenda, policy, and opponents and how it is affecting the political and public positioning of our clients. Finally, this research tool will provide you with the needed interventional tools for repositioning of issues and help the communication team pin trends.
