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Institute of Brands Narrative Analysis

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Institute of Brands Narrative Analysis

𝐓𝐫𝐮𝐬𝐭 𝐭𝐡𝐞 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐞 𝐨𝐟 𝐁𝐫𝐚𝐧𝐝𝐬 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 (𝐈𝐁𝐍𝐀) 𝐚𝐬 𝐲𝐨𝐮𝐫 𝐈𝐧𝐝𝐞𝐩𝐞𝐧𝐝𝐞𝐧𝐭 𝐌𝐞𝐝𝐢𝐚 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠, 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐚𝐧𝐝 𝐏𝐨𝐥𝐥 𝐀𝐠𝐞𝐧𝐜𝐲.
(1)

The Institute of Brands Narrative Analysis (IBNA) is an Independent Media Monitoring, Research and Poll Agency that provides intelligent data services and strategic communication support for corporate institutions and policy makers. IBNA has remained the leading media research institute focusing on continuous 100 percent media analysis with a blend of customer research models and Instruments.

𝐀𝐜𝐭𝐢𝐧𝐠 𝐚𝐬 𝐚𝐧 𝐢𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐏𝐚𝐫𝐭𝐧𝐞𝐫:
• IBNA assists our clients effectively conduct evaluations and leverage over the public opinion.
• IBNA helps strengthen our client’s credibility and reputation.
• IBNA provides timely intelligent data and perception ratings for necessary reactive measures.
• IBNA supports you generate relevant data for your communication strategies. By using media signification measurement analysis tools, we are able to measure the relationship between media signifiers (mental invocations) and media image values. This measurement tool allows for actual mental impression of news related to the government, presidency, policies, issues and forms of identities to be tracked. At another level, signification analysis measures type of brand – values invoked by the media and citizens through the interactive media and social media platforms. Based on this research tool, IBNA would assist you to consistently measure and track the level of public sensory Impression built amongst the public and voters in the media. It also helps provide our clients with a comprehensive information on the intrinsic – ratings of a particular issue agenda, policy, and opponents and how it is affecting the political and public positioning of our clients. Finally, this research tool will provide you with the needed interventional tools for repositioning of issues and help the communication team pin trends.

02/07/2026

Old flood videos don't just confuse people — they can cost lives. 🌧️
This year's rainy season in Ghana brought record rainfall, real tragedy, and a flood of misinformation that jammed emergency lines meant for people who needed real help.
Our new Information Resilience Index (IRI) 2026 breaks down what happened — and what to do next time:
📊 140mm of rain in a single day (29 Jun 2026)
📊 12+ confirmed deaths in the Accra floods
📊 IRI Score: 47/100 — Ghana's information resilience, measured
Swipe through for the biggest digital mistake to avoid, what to do before you leave home, and how the score was built. 👉
Before the next storm: verify before you share, follow NADMO and GMet directly, and save 112 in your phone.
Read the full report at ibnareports.org

01/07/2026

When your banking app freezes for five minutes, it doesn't feel like five minutes. ⏱️
Our newest IBNA Intelligence Snapshot digs into digital service downtime and what it really costs banks in Ghana — not in server logs, but in customer trust.

Swipe through to see:
✅ How Ghana's top banks stack up on reliability
✅ Who's most affected when apps go down
✅ Why recovery matters more than the outage itself
✅ What the most resilient banks do differently

Downtime happens to everyone. Trust is won by how you handle it. 💡
Full breakdown in the carousel — check it out 👇

08/06/2026

📞𝗧𝗵𝗲 𝗖𝗼𝘀𝘁 𝗼𝗳 𝗪𝗮𝗶𝘁𝗶𝗻𝗴: 𝗛𝗼𝘄 𝗧𝗲𝗹𝗲𝗰𝗼𝗺 𝗖𝗮𝗹𝗹 𝗖𝗲𝗻𝘁𝗲𝗿 𝗗𝗲𝗹𝗮𝘆𝘀 𝗔𝗿𝗲 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝘂𝘀𝘁 𝗖𝗿𝗶𝘀𝗶𝘀
𝘛𝘩𝘦 𝘮𝘰𝘴𝘵 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 𝘪𝘯 𝘎𝘩𝘢𝘯𝘢’𝘴 𝘵𝘦𝘭𝘦𝘤𝘰𝘮 𝘴𝘦𝘤𝘵𝘰𝘳 𝘮𝘢𝘺 𝘯𝘰𝘵 𝘣𝘦 𝘯𝘦𝘵𝘸𝘰𝘳𝘬 𝘰𝘶𝘵𝘢𝘨𝘦𝘴.
It may be waiting.
IBNA's latest Crisis Intelligence Report, The Cost of Waiting, reveals a growing customer experience crisis across Ghana's telecom industry. What begins as a simple support request often evolves into frustration, distrust, social media backlash, and ultimately customer churn.
Key findings:
▪️ 𝘗𝘦𝘢𝘬 𝘤𝘢𝘭𝘭 𝘤𝘦𝘯𝘵𝘦𝘳 𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘵𝘪𝘮𝘦𝘴 𝘳𝘦𝘢𝘤𝘩𝘦𝘥 𝟒𝟕 𝘮𝘪𝘯𝘶𝘵𝘦𝘴
▪️ 68% 𝘰𝘧 𝘤𝘢𝘭𝘭𝘦𝘳𝘴 𝘢𝘣𝘢𝘯𝘥𝘰𝘯 𝘣𝘦𝘧𝘰𝘳𝘦 𝘳𝘦𝘢𝘤𝘩𝘪𝘯𝘨 𝘢𝘯 𝘢𝘨𝘦𝘯𝘵
▪️ 𝘈𝘯 𝘦𝘴𝘵𝘪𝘮𝘢𝘵𝘦𝘥 ₵840 𝘮𝘪𝘭𝘭𝘪𝘰𝘯 𝘪𝘯 𝘢𝘯𝘯𝘶𝘢𝘭 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘪𝘴 𝘭𝘰𝘴𝘵 𝘯𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘭𝘺
▪️ 41% 𝘰𝘧 𝘢𝘧𝘧𝘦𝘤𝘵𝘦𝘥 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘤𝘰𝘯𝘴𝘪𝘥𝘦𝘳 𝘴𝘸𝘪𝘵𝘤𝘩𝘪𝘯𝘨 𝘯𝘦𝘵𝘸𝘰𝘳𝘬𝘴
▪️ 𝘔𝘰𝘣𝘪𝘭𝘦 𝘔𝘰𝘯𝘦𝘺-𝘳𝘦𝘭𝘢𝘵𝘦𝘥 𝘤𝘰𝘮𝘱𝘭𝘢𝘪𝘯𝘵𝘴 𝘢𝘤𝘤𝘰𝘶𝘯𝘵 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘭𝘢𝘳𝘨𝘦𝘴𝘵 𝘴𝘩𝘢𝘳𝘦 𝘰𝘧 𝘪𝘯𝘣𝘰𝘶𝘯𝘥 𝘴𝘶𝘱𝘱𝘰𝘳𝘵 𝘥𝘦𝘮𝘢𝘯𝘥
The deeper issue is not operational inefficiency alone.
Long waiting times are increasingly being interpreted by customers as disrespect, abandonment, and institutional indifference. In today's experience economy, every minute on hold becomes a reputation event.
For telecom operators, customer support is no longer a back-office function. It is a frontline trust infrastructure.
The institutions that solve customer waiting time challenges fastest will not only improve satisfaction—they will strengthen loyalty, protect reputation, reduce churn, and create sustainable competitive advantage.
Because customers may forget a promotion.
They rarely forget how long they were forced to wait when they needed help.
Telecel Ghana MTN Ghana

03/06/2026

From Green to Red in hours. ⏱️
That’s how fast brand sentiment can shift in the digital age. We analyzed the data behind viral crises, from the famous "United Breaks Guitars" incident to modern sentiment tracking.
The verdict?
Viral negative reach destroys traditional PR reach (10M vs 1.2M).
Silence is deadly.
Fast response is the only cure.
Don't let one post define your brand. Swipe to see the numbers. 👉

27/05/2026

🚨 Ghana’s banking trust landscape is entering a critical phase.

The latest IBNA BankTrust Scorecard™ Q1 2026 reveals that customer experience failures, banking charges frustrations, and digital reliability breakdowns are becoming major drivers of public distrust across Ghana’s banking sector.

📊 Key Findings:
▪️ Customer Experience threat exposure reached 88/100
▪️ Banking Charges pressure scored 79/100 sector-wide
▪️ Digital Reliability failures are accelerating public frustration
▪️ Several banks now face compounding reputation risks across media, social, and consumer channels

The report highlights an important reality:
Banking trust is no longer built only on financial performance — it is now shaped by responsiveness, transparency, digital experience, and public perception.

As mobile banking adoption grows rapidly, every app outage, failed transfer, hidden charge, and unresolved complaint now becomes a public narrative event amplified instantly online.

At IBNA, we continue to monitor the evolving relationship between institutions, narratives, reputation, and public trust across Africa’s financial sector.

22/05/2026

“𝘋𝘦𝘢𝘥𝘭𝘺 𝘝𝘪𝘳𝘶𝘴.”
“𝘕𝘰 𝘊𝘶𝘳𝘦.”
“𝘊𝘰𝘶𝘭𝘥 𝘚𝘱𝘳𝘦𝘢𝘥 𝘎𝘭𝘰𝘣𝘢𝘭𝘭𝘺.”

𝗕𝘂𝘁 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝗼𝗳 𝘁𝗵𝗲 𝗘𝗯𝗼𝗹𝗮 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝘄𝗮𝘀 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻... 𝗮𝗻𝗱 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝘄𝗮𝘀 𝗳𝗲𝗮𝗿 𝗮𝗺𝗽𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻?

IBNA’s latest Global Media Narrative Audit reveals that panic became one of the most dominant media exports during the 2026 Ebola coverage cycle.
While some outlets prioritized context, science, and public reassurance, others amplified worst-case scenarios that fueled anxiety, misinformation, and Africa-centered stigma narratives across digital ecosystems.
The findings are striking:
📌 𝟳𝟯% 𝗽𝗮𝗻𝗶𝗰-𝗮𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲𝘀
📌 +𝟴𝟰𝟬% 𝘀𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝘀𝗽𝗶𝗸𝗲
📌 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝗮𝗻𝗱 𝗧𝗶𝗸𝗧𝗼𝗸 𝗲𝗺𝗲𝗿𝗴𝗲𝗱 𝗮𝘀 𝗺𝗶𝘀𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿𝘀
📌 𝗢𝗻𝗹𝘆 𝟯 𝗼𝘂𝘁 𝗼𝗳 𝟭𝟬 𝗺𝗮𝗷𝗼𝗿 𝗺𝗲𝗱𝗶𝗮 𝗼𝘂𝘁𝗹𝗲𝘁𝘀 consistently included World Health Organization low-risk guidance

𝘖𝘯𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘭𝘦𝘴𝘴𝘰𝘯 𝘦𝘮𝘦𝘳𝘨𝘦𝘴:
𝗜𝗻 𝗮 𝗰𝗿𝗶𝘀𝗶𝘀, 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗶𝘀 𝗮𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝘀 𝗺𝗲𝗱𝗶𝗰𝗮𝗹 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲.
𝗧𝗵𝗶𝘀 𝗮𝘂𝗱𝗶𝘁 𝗯𝘆 𝗜𝗕𝗡𝗔 𝗲𝘅𝗽𝗹𝗼𝗿𝗲𝘀 𝗵𝗼𝘄 𝗺𝗲𝗱𝗶𝗮 𝗳𝗿𝗮𝗺𝗶𝗻𝗴 𝗰𝗮𝗻 𝗲𝗶𝘁𝗵𝗲𝗿 𝘀𝘁𝗮𝗯𝗶𝗹𝗶𝘇𝗲 𝗽𝘂𝗯𝗹𝗶𝗰 𝘁𝗿𝘂𝘀𝘁 𝗼𝗿 𝗶𝗻𝘁𝗲𝗻𝘀𝗶𝗳𝘆 𝗳𝗲𝗮𝗿 𝗯𝗲𝘆𝗼𝗻𝗱 𝘁𝗵𝗲 𝗼𝘂𝘁𝗯𝗿𝗲𝗮𝗸 𝗶𝘁𝘀𝗲𝗹𝗳.
Al Jazeera English Fox News BBC Daily Mail Reuters CNN Africa AFP News Agency The New York Times

29/04/2026

⚠️ 𝗚𝗵𝗮𝗻𝗮 𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗔𝗹𝗲𝗿𝘁 — 𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗟𝗶𝗾𝘂𝗶𝗱𝗶𝘁𝘆 𝗜𝘀 𝗤𝘂𝗶𝗲𝘁𝗹𝘆 𝗠𝗶𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗢𝘂𝘁𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗕𝗮𝗻𝗸𝗶𝗻𝗴 𝗦𝘆𝘀𝘁𝗲𝗺
For the first time in history, mobile money float is set to overtake bank retail deposits in Ghana by Q4 2026.
IBNA's Intelligence Division has identified 3 latent risks that banks, regulators, and financial institutions need to be watching right now:
🔴 Silent Deposit Migration — MoMo is becoming a savings product. Mid-tier banks are losing ground.
🔴 Interbank Squeeze — 8 banks are structurally exposed in overnight markets. One rumour could freeze lending in 48 hours.
🟡 LCR Buffer Weakness — Post-DDEP, some banks sold liquid assets to survive. Now their stress buffers are paper-thin.
This is intelligence you don't find in the headlines.
📊 Full briefing available for financial institutions and policymakers.
📩 Contact IBNA: [your link or email]

MTN Ghana Telecel Ghana Bank of Ghana

27/04/2026

𝗦𝗦𝗡𝗜𝗧, 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗜𝘀 𝗧𝗮𝗹𝗸𝗶𝗻𝗴... 𝗔𝗿𝗲 𝗬𝗼𝘂 𝗟𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴?
Public perception isn’t guesswork anymore it’s measurable, trackable, and actionable. It is an intelligence initiative and non-negotiable.
Over the past 12 months, we analyzed conversations around SSNIT across 100+ public data sources from news to social media, forums, and petitions. The results are clear:
• Overall Brand Score: 42/100
• Pensioner Score: 28/100 (critical concern)
• Public Sentiment: 40% negative
• 6 key risk areas identified
Despite SSNIT’s scale and impact managing billions in assets and serving millions of contributors the public narrative is drifting in the wrong direction. SSNIT is a national asset worthy of protection!
But here’s the key insight:
Reputation gaps are not permanent, they are opportunities.
When you measure perception, you gain the power to reshape it.
When you understand sentiment, you can respond with precision.
When you identify risks early, you can rebuild trust intentionally.
We measured it. We documented it. And yes, there’s a fix.
If you’re leading a brand in today’s data-driven world, the question is no longer “What are people saying?”
It’s “What are you doing about it?”
Let’s talk about how data can help you take control of your brand narrative.
📩 Open to a 30-min conversation.
Full Report - GHS 1,500.00

SSNIT

24/04/2026

What’s really happening inside your branches?

Beyond digital transformation, the in-branch experience is still shaping customer perception and the data is clear; wait times, parking, comfort, and staff attitudes are quietly driving negative sentiment across Ghana’s banking sector.

The IBNA 2025 Banking Sentiment Report uncovers:

Where your bank stands across all 23 commercial banks

The real pain points customers are talking about

Tier-by-tier performance gaps affecting your brand

This is not guesswork, it’s multi-source intelligence turned into actionable insight.

💰 Full Report from GHS 1,500 (Limited launch offer)
📊 Premium Insight Session (Deep Dive + Q&A): GHS 2,500

📩 DM to get your copy or book a leadership briefing ([email protected])

First National Bank GH Access Bank
UBA GHANA

23/04/2026

Big congratulations to Victor Yaw Asante on his new role as Head of International Banking at FirstBank Group 🎉

This is a huge step forward and a clear testament to his hard work and leadership over the years. From leading in Ghana to now taking on a broader international role, this is truly inspiring.

Wishing him all the best in this exciting new chapter!
First Bank Ghana

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