10/10/2025
"What do you get when you mix Nigerian superstar with Ghanaian award-winning ? You get a beautiful bonfire of creativity and vanities, which some of us call the 3P Strategy.
Power. Priviledge. Platforms.
Both have used their soft power of celebrated music icons as a privilege to create new platforms for amplifying the African narrative.
Ergo, " ," a Pan-African thriller executive-produced by Burna Boy, and "54 Countries" that is co-written by Fuse ODG, is also born.
These are examples of Africa's creative economy in meteoric rise. The tectonic plates are shifting.
Practice has run ahead of the policy of the AU, which calls for full signatures and ratification of the Kenya-based "Africa Audiovisual Cinema Commission (AACC)" - to do precisely some of the things these two superstars are doing to underscore the AU as a global player.
