17/03/2025
"The most successful businesses are those that are built to last."
The 15 lessons from "24 Assets" by Daniel Priestley:
Lesson 1: Focus on Scalability
1. Design business models that scale.
2. Leverage technology and systems.
3. Automate repetitive tasks.
4. Outsource non-core functions.
Lesson 2: Build Digital Assets
1. Develop intellectual property (IP).
2. Create digital products (e.g., ebooks, courses).
3. Protect IP through trademarks and copyrights.
4. License digital assets.
Lesson 3: Develop a Unique Value Proposition (UVP)
1. Clearly define your offer.
2. Differentiate from competitors.
3. Communicate UVP through branding and marketing.
4. Continuously refine UVP.
Lesson 4: Establish a Strong Brand
1. Develop consistent identity (logo, messaging).
2. Build brand awareness (social media, content).
3. Foster brand loyalty.
4. Monitor brand reputation.
Lesson 5: Leverage Partnerships
1. Collaborate with strategic partners.
2. Expand reach and offerings.
3. Develop joint ventures.
4. Engage in affiliate marketing.
Lesson 6: Focus on High-Leverage Activities
1. Prioritize tasks with high impact.
2. Delegate or automate low-leverage tasks.
3. Use productivity tools.
4. Eliminate non-essential tasks.
Lesson 7: Develop a Subscription-Based Model
1. Generate recurring revenue.
2. Encourage customer loyalty.
3. Offer tiered subscription plans.
4. Continuously deliver value.
Lesson 8: Create a Community
1. Engage with customers and prospects.
2. Foster loyalty and advocacy.
3. Develop online forums or groups.
4. Host events.
Lesson 9: Invest in Key Person of Influence (KPI) Marketing
1. Establish thought leadership.
2. Build personal brand.
3. Leverage social media.
4. Publish authoritative content.
Lesson 10: Develop a Robust Online Presence
1. Optimize website and social media.
2. Improve visibility and credibility.
3. Use search engine optimization (SEO).
4. Engage in content marketing.