Red Owl

06/11/2025

When your product feels like a busy kitchen with too many recipes, a design system can be the shared cookbook that keeps everything consistent.

For a deeper look at where design systems are heading, this article by Figma is a solid next read: "Design systems from the basics to big things ahead" 👇

https://www.figma.com/blog/design-systems-from-the-basics-to-big-things-ahead/?source=post_page-----8edfb25e8fda

04/11/2025

Does your product feel as if it's speaking with a few different voices? Then this carousel is for you ✨

It shows how a simple UX content styleguide can make your website, app and emails speak into one clear, consistent voice 💬

If you would like help creating a styleguide for your own product, contact us and we can explore together what would work best for your team 🦉

31/10/2025

1 χρόνος με την Efstathia στη Red Owl!

12 μήνες γεμάτοι συνέπεια, θετική ενέργεια και style.

Ευχαριστούμε που κάνεις την ομάδα μας καλύτερη κάθε μέρα. Πάμε για τα επόμενα! 🎉

22/10/2025

Even the best UX teams slip on the basics.

From inconsistent layouts to overcomplicated flows, small mistakes can break the experience.

This week’s carousel looks at the UX pitfalls we all still make and how to avoid them. 🦉

📖 Source: Common UX Mistakes Everyone Still Makes 2.0 by UX Planet.
(https://uxplanet.org/common-ux-mistakes-everyone-still-makes-2-0-c320bb07b21d)

16/10/2025

Introducing our latest project, technografia.com ✨

Reimagined with a clear UX strategy and content to create a website that’s smart, sharp, and built to connect in every language.

A big thank you to Technografia for trusting us and to our amazing partners Trifonas Vaskoudis and Thanasis Mavrakis (design), and Manos Christopoulos (development) who helped us bring the project to life.

08/10/2025

AI-driven search isn’t replacing SEO. It’s reshaping it.

Clear intent, strong UX writing and accessible structure make your content work across SEO, GAIO and AEO ✏️

Design for how people ask, not just how they search. 🦉

01/10/2025

is no longer enough.
Meet : Answer Engine Optimisation

It is about making your content the answer, not just a search result.
Clear, simple, reliable. Ready for .

Are your words AEO-proof?

📖 Source: AEO vs SEO: Strategic Integration for Modern Search Success (https://www.singlegrain.com/digital-marketing-strategy/aeo-vs-seo-strategic-integration-for-modern-search-success/)

18/09/2025

Remember our post from last week about Open AI's Content Strategist vacancy?

Companies are finding out the hard way that still needs humans.

For writers and content strategists, the message is clear: words, clarity and human judgement cannot be automated away.

📖 Catch up with our post if you missed it and check this article from Futurism to explore how professionals are being rehired to fix what automation couldn’t deliver, from rewriting sloppy AI-generated copy to redrawing botched logos.

After getting rid of their human workers to invest in AI, companies are now hiring freelancers to fix the sloppy content those AIs put out.

16/09/2025

UX research is the practice of learning how people interact with products and services.

It’s not a side task: it is the foundation of meaningful design. 🦉

Source: https://www.askable.com/blog/ux-research-trends-in-2025

11/09/2025

📚 Welcome back to school!

While students stock up on notebooks and planners, our “school supplies” look a little different.

Research notes. Accessibility checklists. Clear content guidelines. The tools that keep projects focused, human and effective.

Because just like in school, the right supplies make all the difference. 🦉

✏️ What’s the one UX essential you never start a project without?