26/02/2026
🌿 Plant-based isn’t dead. It’s just become normal.
Our founder and editor-in-chief Sonalie Figueiras joins ’s Ramona Mukherji as the Season 1 finale guest of the Smart Protein Pod, and they discussed a wide range of topics:
👉🏻 How built one of Asia’s first media outlets to cover the link between food systems and climate
👉🏻 The full alt-protein media arc: early struggle, the Impossible era, billion-dollar valuations, and then the funding challenges
👉🏻 Why most consumers in HK, Japan, Korea & Singapore still aren’t buying alt protein regularly
👉🏻 India’s opportunity in dairy and fermentation
👉🏻 How Asia’s urban middle class will come to smart protein through health & longevity
Most people aren’t trying to buy a belief system, they’re solving for taste, budget, nutrition, and access. And optionality — more choices, better menus, a nugget that’s just a nugget — might be the most underappreciated win of the last decade.
Tap the link in our bio to learn more.
