26/02/2026
๐ฟ Plant-based isnโt dead. Itโs just become normal.
Our founder and editor-in-chief Sonalie Figueiras joins โs Ramona Mukherji as the Season 1 finale guest of the Smart Protein Pod, and they discussed a wide range of topics:
๐๐ป How built one of Asiaโs first media outlets to cover the link between food systems and climate
๐๐ป The full alt-protein media arc: early struggle, the Impossible era, billion-dollar valuations, and then the funding challenges
๐๐ป Why most consumers in HK, Japan, Korea & Singapore still arenโt buying alt protein regularly
๐๐ป Indiaโs opportunity in dairy and fermentation
๐๐ป How Asiaโs urban middle class will come to smart protein through health & longevity
Most people arenโt trying to buy a belief system, theyโre solving for taste, budget, nutrition, and access. And optionality โ more choices, better menus, a nugget thatโs just a nugget โ might be the most underappreciated win of the last decade.
Tap the link in our bio to learn more.