IdN World

IdN World IdN is an international publication for creative people to amplify and unify the design community.

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s ...
04/08/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

“When developing a brand identity, we believe the process begins with storytelling, not just design. The first step is c...
03/08/2025

“When developing a brand identity, we believe the process begins with storytelling, not just design. The first step is crafting a compelling narrative, which serves as the foundation for both the written and visual concept. This ensures that the identity is not only visually appealing but also meaningful and coherent, with each element aligning with the overall story. Once the narrative is defined, elements like the logo and tagline flow naturally, resulting in an original and relevant brand.”

“When developing a brand identity, we believe the process begins with storytelling, not just design. The first step is crafting a compelling narrative, which serves as the foundation for both the written and visual concept. This ensures that the identity is not only visually appealing but also mea...

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s ...
01/08/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

“To future-proof identity systems, think beyond logos—embrace modular, scalable design systems that adapt seamlessly acr...
30/07/2025

“To future-proof identity systems, think beyond logos—embrace modular, scalable design systems that adapt seamlessly across media. Prioritise motion, interaction, and digital behaviours from the start. Identities must perform everywhere, from favicons to billboards. Keep visuals minimal yet expressive, allowing evolution without losing essence—an approach mastered by studios like Koto and Wolff Olins. Build collaborative, empowering guidelines. The future of branding lies in fluid, adaptive systems that evolve with technology and culture while maintaining coherence across every touchpoint.”

“To future-proof identity systems, think beyond logos—embrace modular, scalable design systems that adapt seamlessly across media. Prioritise motion, interaction, and digital behaviours from the start. Identities must perform everywhere, from favicons to billboards. Keep visuals minimal yet expr...

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s ...
28/07/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

“Timelessness is a fundamental principle in brand identity design. A truly effective visual system should feel both hist...
28/07/2025

“Timelessness is a fundamental principle in brand identity design. A truly effective visual system should feel both historically relevant and future-proof, ensuring consistency and credibility, particularly for long-standing institutions. Rather than following trends, future-proof design focuses on creating adaptable systems that evolve naturally over time. A strong brand identity starts with defining its core essence and a cohesive visual framework—comprising colours, typography, and layouts—before refining elements like the logo. Ultimately, a successful identity is built on a well-structured system that communicates the brand’s message clearly, without relying on any single element.”

“Timelessness is a fundamental principle in brand identity design. A truly effective visual system should feel both historically relevant and future-proof, ensuring consistency and credibility, particularly for long-standing institutions. Rather than following trends, future-proof design focuses o...

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s ...
25/07/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

“The delivery of a brand’s key message is paramount. I believe a concise, impactful message lies at the heart of any str...
24/07/2025

“The delivery of a brand’s key message is paramount. I believe a concise, impactful message lies at the heart of any strong identity system—it is this clarity that allows a brand’s essence to be communicated in a momentary glance, whether through a logo, advertisement, or packaging. To ensure longevity, I advocate for future-proofing through a flexible design system—one that safeguards the brand’s core while enabling its expression to evolve with changing contexts and audiences.”

“The delivery of a brand’s key message is paramount. I believe a concise, impactful message lies at the heart of any strong identity system—it is this clarity that allows a brand’s essence to be communicated in a momentary glance, whether through a logo, advertisement, or packaging. To ensur...

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s ...
22/07/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

“Creating a brand from scratch demands vision, research, and strategic clarity—it’s about building every element from th...
22/07/2025

“Creating a brand from scratch demands vision, research, and strategic clarity—it’s about building every element from the ground up. Rebranding, by contrast, requires navigating legacy, expectations, and continuity. It’s a careful dance between innovation and preservation, especially when adapting for new mediums. Both are challenging in distinct ways: one builds foundations, the other evolves them without losing core equity.”

“Creating a brand from scratch demands vision, research, and strategic clarity—it’s about building every element from the ground up. Rebranding, by contrast, requires navigating legacy, expectations, and continuity. It’s a careful dance between innovation and preservation, especially when ad...

“My primary focus is on creating a timeless identity that aligns with the brand’s vision and long-term journey, rather t...
18/07/2025

“My primary focus is on creating a timeless identity that aligns with the brand’s vision and long-term journey, rather than chasing trends. This approach guarantees consistency and longevity, enabling the brand to evolve organically while preserving its recognisable essence. At the same time, flexibility is essential—design systems must be adaptable to remain relevant across new platforms and evolving market demands, ensuring the brand stays fresh and impactful without losing its core identity.”

“My primary focus is on creating a timeless identity that aligns with the brand’s vision and long-term journey, rather than chasing trends. This approach guarantees consistency and longevity, enabling the brand to evolve organically while preserving its recognisable essence. At the same time, fl...

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s ...
16/07/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

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