IdN World

IdN World IdN is an international publication for creative people to amplify and unify the design community.

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s ...
17/09/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

“A strong brand identity should flex, not freeze—built to evolve and to stand the test of time without compromising its ...
16/09/2025

“A strong brand identity should flex, not freeze—built to evolve and to stand the test of time without compromising its authenticity. It’s about uncovering the essence of a brand and choosing the visual language—be it typography, colour, illustration, or mood. From there, we craft a cohesive, living identity that resonates. For us, identity design is not about trends—it’s about truth, clarity, and creating systems that breathe with the brand as it grows.”

“A strong brand identity should flex, not freeze—built to evolve and to stand the test of time without compromising its authenticity. It’s about uncovering the essence of a brand and choosing the visual language—be it typography, colour, illustration, or mood. From there, we craft a cohesive...

In a world where there are millions of products and designs launch each year, A’Design Award and Competition was born ou...
15/09/2025

In a world where there are millions of products and designs launch each year, A’Design Award and Competition was born out of the desire to underline the best designs and well designed products. Submissions are now open in 100+ categories, with popular choices including Interior Space and Exhibition Design; Architecture, Building and Structure Design; Furniture, Decorative Items and Homeware Design; Packaging Design; Graphics and Visual Communication Design—there is bound to be something that fits you! Register today to be in the running for publicity and sponsorship opportunities.

In a world where there are millions of products and designs launch each year, A’Design Award and Competition was born out of the desire to underline the best designs and well designed products. Submissions are now open in 100+

“While developing a brand identity from the ground up offers the clarity and creative freedom of a shared starting point...
12/09/2025

“While developing a brand identity from the ground up offers the clarity and creative freedom of a shared starting point, rebranding presents a more intricate challenge. Building upon an existing visual heritage involves navigating a complex web of tangible and intangible elements, which can introduce unpredictability into the process. This complexity, though demanding, can lead to extraordinary outcomes. However, beginning afresh allows for a more balanced and immersive collaboration, where the design narrative can be shaped with greater coherence and often surpasses initial expectations.”

“While developing a brand identity from the ground up offers the clarity and creative freedom of a shared starting point, rebranding presents a more intricate challenge. Building upon an existing visual heritage involves navigating a complex web of tangible and intangible elements, which can intro...

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s ...
10/09/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

“Our approach to brand identity is centred around the story, treating the brand as an organic entity. The process begins...
10/09/2025

“Our approach to brand identity is centred around the story, treating the brand as an organic entity. The process begins with critical questions: What purpose does the brand serve? What need does it address, or what challenge does it counter? By uncovering the brand’s origins and exploring its contradictions and tensions, we reveal its true essence. These insights then form the foundation for crafting a visual identity that authentically reflects the brand’s core narrative and purpose.”

“Our approach to brand identity is centred around the story, treating the brand as an organic entity. The process begins with critical questions: What purpose does the brand serve? What need does it address, or what challenge does it counter? By uncovering the brand’s origins and exploring its c...

“When developing a brand identity, the first step is to define its essence and value proposition, with all other element...
08/09/2025

“When developing a brand identity, the first step is to define its essence and value proposition, with all other elements following from this foundation. Building a brand from scratch presents exciting possibilities but requires careful, long-term decisions to ensure it remains desirable and relevant over time. Conversely, refreshing an established brand comes with the challenge of preserving its core connection with the audience. The process must be seen as progress, not disconnection, requiring meticulous work to balance innovation with continuity.”

“When developing a brand identity, the first step is to define its essence and value proposition, with all other elements following from this foundation. Building a brand from scratch presents exciting possibilities but requires careful, long-term decisions to ensure it remains desirable and relev...

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s ...
04/09/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

“When developing brand identities, we’ve shifted from starting with the logo to focusing on the story and concept first....
04/09/2025

“When developing brand identities, we’ve shifted from starting with the logo to focusing on the story and concept first. We’ve found that a strong narrative and concept provide the visual identity with a powerful soul, making the process far more efficient. As for adaptability, branding has evolved significantly, particularly with the rise of motion design, mobile interfaces, and AI. Despite these rapid changes, we believe timeless design, solid planning, and deep creativity are the enduring pillars of a lasting identity.”

“When developing brand identities, we’ve shifted from starting with the logo to focusing on the story and concept first. We’ve found that a strong narrative and concept provide the visual identity with a powerful soul, making the process far more efficient. As for adaptability, branding has ev...

“A brand must stay true to its core principles while evolving naturally with the times. Its fundamental philosophy and v...
02/09/2025

“A brand must stay true to its core principles while evolving naturally with the times. Its fundamental philosophy and values should remain steadfast, yet its design language and communication style must adapt fluidly to shifting trends and market demands. To stay relevant, a brand must continually evolve, reflecting the ever-changing desires and interests of its audience. In doing so, it preserves its essence while seamlessly connecting with new generations, ensuring its legacy endures in a world that never stands still.”

“A brand must stay true to its core principles while evolving naturally with the times. Its fundamental philosophy and values should remain steadfast, yet its design language and communication style must adapt fluidly to shifting trends and market demands. To stay relevant, a brand must continuall...

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s ...
01/09/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s ...
29/08/2025

A designers’ guide to major cities worldwide! A regular column comprising a comprehensive creative guide to the world’s leading talent hubs. An ever-expanding map of the best contacts, education programmes, exhibition spaces—and all those special “secret” spots and hangouts!

IdN is an international company for creative people and its mission is to amplify and unify the design community. It is pledged to bringing designers from all parts of the planet together to communicate with, learn from and inspire one another. It has truly become what the initials of its title proc...

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