26/08/2025
๐ ๐๐๐๐ ๐๐ญ๐ฎ๐๐๐ง๐ญ๐ฌ ๐๐๐ซ๐ญ๐ง๐๐ซ ๐ฐ๐ข๐ญ๐ก ๐๐จ๐ซ๐ฅ๐ ๐๐ข๐ฌ๐ข๐จ๐ง ๐๐จ๐ง๐ ๐๐จ๐ง๐ ๐ญ๐จ ๐๐๐๐ค๐ฅ๐ ๐๐ฅ๐จ๐๐๐ฅ ๐๐ฎ๐ง๐ ๐๐ซ ๐ฝ๏ธ
Our PRAO3056 Campaign Planning students, led by Dr. Vivienne Leung collaborated with World Vision Hong Kong in the previous semester to address the pressing issue of hunger - a cause that affects millions globally ๐
The campaign aimed to increase university studentsโ awareness and engagement around hunger. Students transformed their brainstorming sessions into compelling final presentations through creativity and hard work! ๐ช
โจ ๐๐จ๐ฎ๐ซ๐ฌ๐ ๐ก๐ข๐ ๐ก๐ฅ๐ข๐ ๐ก๐ญ๐ฌ:
๐ Students developed strong consumer insights - a crucial skill in campaign planning
๐ค Peer evaluation sessions during final presentations fostered collaboration and learning
๐ก Each group crafted messages and strategies that truly resonate with their target audience
What made this project special? Watching COMS students grow in empathy and social awareness while developing real-world marketing skills that will set them apart as future communicators! ๐
Their dedication to making a difference and ability to turn insights into action shows how our students are ready to tackle important social issues ๐
Check out this video recap highlighting their incredible work! ๐ฅ
