Department of Communication Studies, HKBU, Hong Kong (2025)

17/06/2025

For the first time, a Hong Kong academic program is represented at the prestigious Cannes Lions International Festival of Creativity. 🇭🇰✨

Our Department of Communication Studies students are on the ground this week, soaking up industry knowledge and expanding their professional networks! 🌍🤝

Led by Professor Regina Chen, Head of COMS, our students are attending insightful sessions and connecting with creative professionals from across the globe! 🎯

Day 1 Highlight: The thought-provoking ”Unsh*tifying CX“ session 📱💭 in which speakers made a compelling case for academics to address the complexities of customer experience design and implementation. 🧠

10/06/2025

🎓 Department of Communication Studies Celebrates 66th Commencement! 🎊

The Department of Communication Studies celebrated its graduating class at HKBU’s 66th Commencement ceremony! 🌟 Students’ family members, faculty and staff gathered to honor the incredible achievements of our students. 👏🏻

The Department extends heartfelt congratulations to all our graduates! 💫 We can’t wait to see you join our distinguished alumni network and shine in the communication world. No matter what, you will always be part of the COMS Family.

09/06/2025

🏆 Celebrating Excellence: Top Honors Project Awards!
🎓

Our brightest stars shined at the Top Honors Project Awards Ceremony on Friday, June 6th!🌟 The special event in CVA1022 coincided perfectly with our 66th Commencement
celebrations! 🎉

Proud parents, supportive friends, and excited family members joined us to witness this important milestone as our faculty members presented plaques to their outstanding advisees.👏

These exceptional projects represent months of dedication, creativity, and academic excellence from our talented COMS graduates! 💙✨

Congratulations to all our Top Honors awardees - your hard work truly embodies the spirit of excellence we value at the School of Communication! 🎊

28/05/2025

🌏 COMS Students Dive into Singapore‘s PR Industry 🇸🇬

19 PR & Advertising students just returned from an incredible 6-day study tour to Singapore with Dr. Henry Fung! 🧳✈️

📚 What they learned:
• Digital storytelling techniques at Singapore Institute of Management with Ms. Shobi Pereira 💻
• Singapore’s unique media landscape at NTU‘s Wee Kim Wee School from Dr. Lee Chu Keong 📱
• Real-world PR insights directly from Edelman Singapore’s CEO Ms. Delicia Tan! 🤝
• Behind-the-scenes communication strategies at award-winning Changi Airport ✈️

🏙️ Cultural highlights included visits to the iconic Merlion, breathtaking Gardens by the Bay, inspiring National Gallery, and fun-filled Universal Studios! 🦁🌺🎨🎢

This journey expanded our students‘ global PR perspective while creating unforgettable memories and valuable international connections! 🌟

15/05/2025

🎉 Big Congratulations to Our Award-Winning Faculty! 🎉

Last Friday, at the prestigious Awards Presentation for Outstanding Performance 2025, three of our faculty members were honoured with the School Performance Award for their outstanding contributions! 🙌✨

Let’s celebrate their dedication, passion, and hard work that inspire us all! 💡👏
🏆 School Performance Award in Early Career Teaching
👉 Prof. Jiemin LOOI
Assistant Professor, Department of Communication Studies

🏆 School Performance Award in Scholarly Work
👉 Prof. Shuo ZHOU
Associate Professor, Department of Communication Studies

🏆 School Performance Award in Service
👉 Dr. Vivienne LEUNG
Senior Lecturer, Department of Communication Studies

👏 Join us in giving them a big round of applause in the comments! 🥳

13/05/2025

🌍💡 Is Climate Change Real or a Myth? Let’s Find Out! 💡🌍

📢 Don‘t miss the chance to challenge what you think you know about climate change! 🔍❄️🔥 The exhibition ”Is Climate Change a Genuine Phenomenon?“ is here to tackle myths, bust misconceptions, and bring you the facts you need. 🧠✨

📊 Did you know?
👉 35% of Hong Kongers think misinformation about climate change is a big problem.
👉 But nearly 25% still believe things like:

1.❄️ ”Cold waves mean climate change isn’t real.“
2.🌱 ”It‘s just a natural process, not caused by humans.“
3.⏳ ”It’s too late to fix anything, so why bother?“

🚨 Think these sound familiar? Then this exhibition is for you! 💬 Come learn the difference between weather and climate, understand ”once-in-a-century“ rainstorms 🌧️, and explore what‘s really happening with Antarctic sea ice 🧊.

📅 Event Details:
🗓️ When: May 9–22
⏰ Time: 8:00 AM–6:00 PM daily
📍 Where: Koo Ming Kown Exhibition Gallery, Lee Shau Kee Communication and Visual Arts Building, HKBU (5 Hereford Road, Kowloon Tong)
✨ FREE ENTRY – so bring your friends, family, and curiosity! Let’s fight climate myths together! 🌱💪

Organized by Prof. Stephanie Jean Tsang from HKBU‘s Department of Communication Studies. 🧑‍🏫📚

11/04/2025

🚀 Digital Transformation Insights for COMS Students 💡

Our students got a masterclass in digital innovation from Jaslin Goh, Director of Marketing, Corporate Communications and Data at Octopus Holdings Ltd! 🐙✨

Jaslin shared some serious wisdom 🧠 on why established companies face more significant transformation hurdles than fresh startups. Our students explored fascinating contrasts:

• Clean slate vs. infrastructure changes 🏗️
• Open vs. closed operational loops ⭕
• Hierarchical vs. flat cultures 📊
• Agile teams vs. traditional departments 🧩

The key takeaway? Digital transformation is like conducting an orchestra - all elements must harmonise for success! 🎵🔄

With 20+ years of experience across advertising, data consulting, tech, and fintech industries, Jaslin is an industry veteran. 💪

09/04/2025

🚀 COMS Students Take on the PR World at Burson Hong Kong

What does it take to thrive in PR? Our students got a behind-the-scenes look during their visit to Burson Hong Kong at the WPP Campus! 🌆

From the stunning K11 Atelier rooftop views to real talk with industry pros, the day was packed with learning.

Big thanks to:
✔ Angela Kung (Managing Director, Financial Communications) for strategic insights
✔ Directors Amber, Ada and Ricky, SAE Bernard, and AE Esther for sharing career wisdom (and life lessons!)

Key takeaway? AI is transforming the PR industry and practices—but human insight still leads the way. 🤖💡
Inspired and ready for the future!

21/03/2025

🧠✨ When A.I. Means ”An Insight“: PRA Alumni Shares Industry Wisdom! 🎯💡

Our PRA students got a creative boost this week when HKBU alumni David Tam (now Associate Creative Director at Havas Group Hong Kong!) dropped by Dr. Vivienne Leung‘s class to share some serious industry knowledge! 🚀👨‍🎓

David’s talk ”A.I. Stands for An Insight“ had our students buzzing with excitement as he unpacked how deep consumer insights create advertising magic! 🔮✨ He showed that understanding human behaviour remains the secret sauce for campaign success, even in our tech-driven world! 🧐❤️

Playing with the ”AI“ concept, David revealed how artificial intelligence and genuine insights can team up to supercharge creativity—not replace it! 🤖🤝💭 Our students saw real-world examples of this powerful combo delivering impressive campaign results!

Dr. Leung‘s PRA3056 course gives students the toolkit for campaign success - from research methods and strategic planning to implementation and measuring results. 📊📈 And when industry pros like David share their real-world experience? That’s when classroom learning truly comes alive! 💥🎓

At COMS@HKBU, we‘re all about connecting classroom theory with industry reality! 🌉🔗

07/02/2025

🎉✨ Calling all PR & Advertising students! This is YOUR chance to connect with the best in the industry! 💼🌟

The HKBU Career Centre is organising an exclusive Employers’ Reception tailored just for the Public Relations and Advertising industry employers and students. Don’t miss this great opportunity to meet and network with professionals from top-tier agencies like Sinclair, Edelman, Golin, Strategic Public Relations Group, Wasabi Creations, A-World Consulting, Petrie PR, Brainstorm Communications, and more! 🌐🤝

📅 Event Details:
🗓️ Date: February 25 2025 (Tuesday)
⏰ Time: 4:00 p.m. - 5:30 p.m. (reception starts at 3:45 p.m.)
📍 Venue: Inno Network, Hong Kong Productivity Council, 1/F, HKPC Building, 78 Tat Chee Avenue, Kowloon Tong

💡 Why should you join?
✅ Build valuable connections with industry leaders
✅ Gain insider insights into the PR & Advertising world
✅ Strengthen your career prospects and open doors to future opportunities

✨ Register online before February 14 here 👉 https://hkbu.questionpro.com/a/TakeSurvey?tt=uV0S%2B85TIzwECHrPeIW9eQ%3D%3D

Don’t miss out on this amazing chance to elevate your career! 🙌🎓

💼✨

28/01/2025

🐍🌙 Happy Lunar New Year! Kung Hei Fat Choi! 🎉✨

As we step into the Year of the Snake, we wish all our students a year filled with wisdom, transformation, and resilience. 🧠💡 Just like the snake sheds its skin, may this year bring you growth, fresh perspectives, and new beginnings in your studies and creative journeys! 🌟📚

Embrace the Snake's adaptability and grace to navigate challenges and strike with precision towards success. Here's to a year of clever ideas and academic breakthroughs! 💪🎓

Wishing you all a prosperous and inspiring Year of the Snake! 🐍🎊

💙

06/01/2025

🎉👏 Big congrats to our PRA superstars! Five of our talented PRA students just WON 🥇1st Prize at the 23rd Shanghai International College Students Advertising Festival! 🎨✨

Under the guidance of Barbara Fu, their innovative project combined traditional Chinese culture with cutting-edge tech, creating a unique gift for foreign tourists under the 144-hour visa-free transit policy. 🌏💡

The project featured Duolingo, NFC tech, and elements from Journey to the West, blending offline cultural experiences with online language learning. Talk about creativity! 🧳📖✨

Huge shoutout to Flora Sihan Yang, Serein Wenrui Zhang, Rita Xinran Jiang, Nancy Yutian Yang, and Caroline Keru Liu for making us proud! 🙌💼

This international competition attracted over 10,000 entries from 600+ universities worldwide—what an incredible achievement! 🌟💪

💙🎓

Department of Communication Studies, HKBU

17/06/2025

10/06/2025

09/06/2025

28/05/2025

15/05/2025

13/05/2025

11/04/2025

09/04/2025

21/03/2025

07/02/2025

28/01/2025

06/01/2025

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