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We are proud to share that the What is this Behaviour? podcast is available to listen to on all long-haul flights.Our p...
29/08/2024

We are proud to share that the What is this Behaviour? podcast is available to listen to on all long-haul flights.

Our podcast has continued to open dialogue and spark creative careers and now we can join you on your next journey, wherever you’re headed. It’s an incredible feeling!

So, what should we pack? 🧳 

Aaron, Almass & Reuben x

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Welcome to Family Function, a celebratory evening of South Asian talent, community and good vibes. 🎤 🩷 As part of our mo...
15/11/2023

Welcome to Family Function, a celebratory evening of South Asian talent, community and good vibes. 🎤 🩷

As part of our monthly take over of White City House, Family Function is our third and final event of the year - the evening will be a variety show showcasing the worlds of poetry, music, and comedy!

Buckle up for an entertaining evening of feels, laughter, vibes and connectivity - we can’t wait to hang out with you in person 🫶🏽

RSVP only. Head to link in bio for your free spot.

Please note that we have limited spaces for this event, so the RSVP form will close once we reach capacity.

On the day, entry will close once the venue has reached capacity.

RSVP’ing does not guarantee entry, so please arrive early. If you’re a Soho House member please RSVP via the SH.App.

Shout out to for leading on this one, and who’ll be on the 1s and 2s!

Shape your future with @ this Thursday! As long as we’ve known Reubs, he’s been energy that ignites people’s flames. Go ...
30/11/2022

Shape your future with @ this Thursday!

As long as we’ve known Reubs, he’s been energy that ignites people’s flames. Go to him with a thought or an idea and he’ll work at it with you into fruition while being a soundboard, community connector and personal cheerleader/comic so you love every part of the process.

On the 1st of December Reuben will host the first ever LIVE, where you can visualise utopia, shape your future and question the status quo on a deep and mainly hilarious introspective journey at Richmix London.

Be prepared to leave with new ideas and connections to help you live out your dreams!

Limited sliding-scale tickets from £8 are available via the link in @ bio 🎟

We’re proud of you Reubs. Your legacy is so strong! 👏🏾👏🏾👏🏾👏🏾

The three of us have been cooking up new episodes, guest features and ideas for 2023, although & have cooked up someth...
29/11/2022

The three of us have been cooking up new episodes, guest features and ideas for 2023, although & have cooked up something altogether more magnificent! Join us in congratulating the couple on our first pod baby!!! May you both have a smooth and healthy new chapter. Lots of love, Reuben & Almass xx

what do collective wind look like? How can we celebrate ourselves when we celebrate eachother? Deep dive into the ethos ...
25/08/2022

what do collective wind look like? How can we celebrate ourselves when we celebrate eachother? Deep dive into the ethos of the in EP 73 and join us in uplifting creativity in the global South Asian community. 🙌🏽 🎙 📈

Image: 💥

all 3 of us have a unique pull to the - for Reuben, the scene has changed drastically while he’s been on the come up. ...
22/08/2022

all 3 of us have a unique pull to the - for Reuben, the scene has changed drastically while he’s been on the come up. One of the main changes is that he can see many more of us in the game now, and the WITB 101 is a directory that contributes to South Asian global visibility.

Hit the link in our bio to listen in to the inception of WITB 101 and download your free pack. Love!

What’s been up to this week? Ice-cream at the pop up, being art-baes with , cocktails at home (Aaron literally has a ...
18/08/2022

What’s been up to this week? Ice-cream at the pop up, being art-baes with , cocktails at home (Aaron literally has a bar & printed menu at home 🤯) & a trip to the ASMR exhibit at the - pouring in with fun & inspo, we see you Aaron!

What in the is going on ere?! We have launched our most meaningful project to date - the What is this Behaviour? 101.A...
16/08/2022

What in the is going on ere?! We have launched our most meaningful project to date - the What is this Behaviour? 101.

An open access, annually growing directory of South Asian people going against the grain across industries you don’t typically see us visible in.

Our hope is that the will help us find each other easier, inspire us to be bold in our career pursuits and help the wider industries have less excuses to hire South Asian people.

Swipe across to read more, hit the link in our bio to download the free WITB 101 deck and nominate a person you think we all should know about!

Love,

Aaron, Almass & Reuben x

Monday mornings mean link ups without fail. These were taken the week before the launch of - regular meets mean we can...
15/08/2022

Monday mornings mean link ups without fail. These were taken the week before the launch of - regular meets mean we can keep our chats human when the work/creative pressure is on 🔑

we’re still on a *high* from last Friday, and this picture is one moment of many!!!! Shout out & - showing us how it’s...
11/08/2022

we’re still on a *high* from last Friday, and this picture is one moment of many!!!! Shout out & - showing us how it’s done 👌🏾🙌🏽

More highlights to come - if you haven’t yet checked out the - hit the link in our bio and discover the first drop of 101 South Asian people going against the grain. We’re just getting started 😉

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How much does having a personal brand matter? All 3 of us are in our personal brand bag - but if you If you do the work,...
11/08/2022

How much does having a personal brand matter? All 3 of us are in our personal brand bag - but if you If you do the work, do you need to shout about it? Listen to EP 72 and see where you land - authenticity is the key 🔑 🎙

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