23/08/2025
's first personal business contract has been officially announced, and he has surpassed some popular Korean stars in online popularity, being regarded as a prime example of Chinese cultural export.
On August 20, 2025, officially announced his role as a friend of the high-end skincare brand Decorte's LIPOSOME series. The exclusive product link on JD.com sold out within 10 minutes, with some similar products (ordinary links without 's name) achieving over 20,000 orders, and the total estimated sales for related products reaching tens of millions.
The topic simultaneously reached the 22nd position on Twitter's global trends, covering key Asian entertainment markets, including Thailand (4th), the Philippines (7th), and Indonesia (9th). He became the sixth Chinese artist to appear on the global trends list, and this achievement was accomplished without any fan-organized data manipulation, relying solely on organic popularity.
On , the performance was remarkable: it topped both the main and entertainment hot search lists, with over 1.729 million discussions and a surge in topic reading volume.
Fans, under extreme conditions with no prior hype and only 24 hours of announcement preparation, managed to climb the charts through spontaneous purchasing power and overseas promotion, described as a tangible representation of "spending money to change fate." The core demand from fans is not commercial success but rather a desire to secure film and television resources for .
The brand Decorte has pinned 's promotional photos on their homepage, publicly stating that the collaboration results exceeded expectations.
Industry insiders commented that the value of Chinese artists making it to global trends through business collaborations is exceptionally high, especially for as a newcomer without overseas activities, relying solely on his influence to break through. In comparison to Korean entertainment data, 's online popularity has surpassed that of some popular Korean stars, reinforcing his status as a typical case of Chinese cultural export.
Congratulations!
